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- Enfatico CEO Boone: Dell Ain't Everything -- We're Pitching New Clients
- Enfatico CEO Torrence Boone said his agency is already pitching new business. Although Boone always said he wanted to take on other clients with Dell's permission the announcement -- in an interview with DMNews see video below -- is still an eyebrow-raiser because Enfatico was founded with the sole purpose...
- Blog posts 2009-02-21
Additional Resources
- U.S. Marine Corps Jumps into Social Networking
- In case your boss is an ex-Marine and you're trying to convince him to approve your social networking budget, here's a story that might help: the Marines have launched their own social networking site at Our.Marines.com. The site is not exactly Facebook (it's more of an advertorial...
- Blog posts 2008-08-05
- Proctor & Gamble (NYSE: PG) News Alert!
- M2 PRESSWIRE-22 March 2002-Financial News USA: Proctor & Gamble (NYSE: PG) News Alert! C1994-2002 M2 COMMUNICATIONS LTD RDATE:22032002 (www.financialnewsusa.com) - Financial News USA features Daily alerts on market moving news. Four Inducted into Advertising Hall of Fame...
- Research articles 2002-03-22
- State officials aim to simplify sales tax system. (Washington).(Streamlined Sales Tax Project )(Brief Article)
- Representatives from 30 of 34 states that are members of the Streamlined Sales Tax Project voted to simplify tax rates and enter into a voluntary pact at a meeting in Chicago, IL on Nov. 12, noted DMNews.com (Nov. 13). Maryland abstained from the vote, while Arizona, ...
- Research articles 2002-11-18
- Enfatico to Lay Off 8% of Staff; Dell Gave Agency the News Back in January
- Enfatico, Dell's captive ad agency, has begun a round of layoffs, the agency said. The cuts are the latest in a chain of bad news for Enfatico, which began with the exit of Dell vp marketing Casey Jones, and later CMO Mark Jarvis. The pair were Enfatico's main clients at...
- Blog posts 2009-02-24
- BBDO's Robertson: "I Hate Twitter!" (And Belts, Apparently)
- BBDO CEO Andrew Robertson's video interview with DMNews contains an interesting piece of product placement for new-ish client Starbucks see video below. As the interview starts, there's a barely noticeable paper cup on his desk at screen left. But halfway through, the video cuts abruptly, and the...
- Blog posts 2009-04-21
- Companies are gearing up efforts to attract Hispanic consumers.
- This summer, for the first time, Catalina Marketing Corp. will target supermarket shoppers who show Hispanic characteristics based on transactional behavior. The company plans a mailer of coupons, offers and ads to 150,000 frequent-shopper-card users from a database of an undisclosed major supermarket chain in Southern...
- Research articles 2003-05-12
- WPP buys TNS for $1.93 billion.(Field Reports)
- NEW YORK -- Media holding company WPP Group PLC ended a six-month struggle to acquire the marketing research firm Taylor Nelson Sofres TNS in mid-October by agreeing on a $1.93 billion buyout, reports DMNews.com. TNS, a long-time research partner of Response (see this...
- Research articles 2008-11-01
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