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- What Do E-book Readers Need to Catch Fire?
- What Do E-book Readers Need to Catch Fire?RE: What Do E-book Readers Need to Catch Fire?I love books, shop at amazon among other places and download e-books. The issue with Kindle is that it is yet another expensive gadget which is only good at one retailer. If they lower...
- Discussion threads 2008-10-28
Additional Resources
- Using E-mail for Special Projects
- Businesses run on e-mail. Beyond its core function—sending and receiving messages—e-mail can be used to improve productivity and understanding throughout a company.In addition to facilitating day-to-day, person-to-person communication, e-mail also provides an ideal way to broadcast information to large groups of people instantaneously and cheaply. Also, it can manage specific...
- Articles 2007-10-31
- Marketing Effectively by E-mail
- E-mail should be an essential part of any Internet marketing strategy. If you have someone's e-mail address, you can send them information directly, much as you would in a direct mail campaign—except the cost of mailing is free. Even so, that's only an advantage if the recipients have agreed to...
- Articles 2007-10-19
- Why MBAs Need More Than Business
- Why MBAs Need More Than BusinessMBA = Trade SchoolInteresting points. I think that, even though one may get one's MBA at a prestigious university, it's still essentially a trade school education, no more ennobling, in the end, than dental assisting college or welding school. That said, I'm not sure the...
- Discussion threads 2008-02-22
- Readers Weigh In on MBA "Monsters"
- The Back to B-School report on Dr. Peggy Cunningham’s comments that MBA programs’ focus on individualism essentially produces “monsters†really struck a chord with readers. The comments poured in, and here are a few that sum up the major positions readers took on this issue. Cunningham is right ...
- Blog posts 2009-04-20
- Do You REALLY Need a Sales Force?
- One of the great myths of marketing is that it's possible to replace a sales force by using marketing to create demand. That's absurd, however, because even the stuff that comes out of a vending machine (i.e. with no sales person present) involves all kinds of sales activity. ...
- Blog posts 2009-05-06
- Do You Want a CEO Like McCain or Obama?
- Do You Want a CEO Like McCain or Obama?RE: Do You Want a CEO Like McCain or Obama?nice piece --- finally, something (i.e., topic, article, etc.) objective and constructive, allowing readers to make their own conclusions! thank you!RE: Do You Want a CEO Like McCain or Obama?One who has experience...
- Discussion threads 2008-10-07
- Live Post: Sales 2.0 Conference in Chicago
- Today I’m posting a “running update†of everything that happens at the Sales 2.0 Conference in Chicago. This conference sponsored by one of my publishers SellingPower features real-life customer stories about how they use the latest technology. It will probably be worth your time to check this...
- Blog posts 2009-09-10
- Creating Web-Based Presentations
- Remote presentations—those delivered to customers online—are very different from presentations made in person. Their purpose is the same—to convey information in a way that has an impact—but they require important adaptations.Web-based presentations serve some important purposes. First, they can add a rich dynamic to your company's web site; new customers...
- Articles 2007-05-01
- Irrational Exuberance over Electronic Medical Records?
- When President-elect Obama outlined his economic stimulus package earlier this month, he emphasized the need to invest in the healthcare system's infrastructure by pushing for electronic health records EHR, nationwide: "We will make sure that every doctor's office and hospital in this country is using cutting edge technology and electronic...
- News items 2009-08-07
- Composing Knockout Sales Letters
- A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However, in most cases, sales letters are best used in conjunction with other promotional...
- Articles 2007-10-11
- Planning a Publication StrategyâPrint or Electronic?
- Many companies are abandoning traditional print for electronic publications. The decision is not driven by cost alone; electronic publications are quicker and easier to produce, distribute, and update. They can also be easily customized to particular audiences or produced cost-effectively for small niche markets. However, there remains a human need...
- Articles 2007-11-26
- Better security boosts agencies' use of wireless devices
- MOBILE AND WIRELESS Stronger policies and practices overcome comcerns about mobile communications In what might have been a symbolic event in the development of mobile communications, President Barack Obama, for whom security is paramount, kept his BlackBerry after taking office — but not before it was locked down with strong...
- News items 2009-08-23
- Producing Customer Magazines
- Customer magazines help companies build credibility and strengthen customer relationships by offering regular channels of communication that focus on issues relevant to customers. "Relationship publishing" should incorporate a powerful mix of opinion, product information, and attitude. This may require journalistic skills, as well as design and production resources. What...
- Articles 2007-11-27
- Producing Case Studies
- Case studies build confidence in both customers and prospects. They demonstrate a company's products and services in action and help explain benefits. Case studies should include background, objectives, achievements, and measurable results. In addition to published items, they can be used as the basis for press articles and advertorials. ...
- Articles 2007-11-27
- The Bleeding Edge of Media Business Models
- Sometimes the comments thread behind one of my posts raises points that deserve more than a simple response from me -- they deserve a full airing and perhaps a debate. Last week's "Posner Advises Press to Commit Business Suicide," drew a bunch of comments, especially from people who felt I'd...
- Blog posts 2009-07-04
- How to Gently Remind a Customer...
- Customers take action in their own good time and for their own good reasons. Problem is, sometimes you need to give them a "nudge" to get them going, or even to find out what the heck is going on. Every sales professional needs to know the fine art to writing...
- Blog posts 2009-06-26
- Breaking Symmetry ââ¬" The Newbies Meet the New
- Whether you’re an old hand at the new, new thing or a relative Internet newbie just using the Internet for email, shopping, eBay and Google, this post might be interesting to you. What’s happening is that the tools of Web 2.0 like blogs, RSS (don’t...
- Blog posts 2007-06-06
- Suggestions for eBay 2.0
- Scot Wingo submits: This is the fourth and final (phew!) episode in a four-part series:Episode I - Q408 in-depth analysis - available here with Q+A covered in an addendum IA linkEpisode II - Introducing the ChannelAdvisor Ecommerce Framework CEF linkEpisode III - eBay, Amazon and the CEF (I had to...
- External links 2009-02-23
- The Public Option: Itâ??s Not About Politics; Itâ??s About the Economics of Reform
- Last week, I argued that the insurance industry had declared war on President Obama's plans for healthcare reform because industry leaders sensed—or knew-- that support for a federal public insurance option was building. A week earlier, I told an audience at a San Francisco screening of Money-Driven Medicine that I...
- News items 2009-10-25
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