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- Manny Ramirez: When Sports Branding Goes Bad
- Tying your product to a sports star can pay monumental dividends Michael Jordan and Nike or lead to catastrophic failure Michael Vick and Reebok. Just ask Los Angeles Dodgers owner Frank McCourt. In March, McCourt signed slugging outfielder Manny Ramirez to a two-year, $45 million contract. The...
- Blog posts 2009-05-11
Additional Resources
- Tele-TV, Tribune get Dodgers. (Tribune Broadcasting, Los Angeles Dodgers)(Brief Article)
- In its first strategic maneuver, Tele-TV has scored local non-broadcast rights to Dodgers baseball games and has helped Tribune Broadcasting keep Dodgers baseball rights for KTLATV LOS Angeles through the 2001 season. In its first strategic maneuver, Tele-TV has scored local non-broadcast rights...
- Research articles 1996-04-08
- Respected Dodgers executive Bavasi dies
- NEW YORK AFP — Emil "Buzzie" Bavasi, a onetime executive with the Brooklyn and Los Angeles Dodgers who helped integrate minor league baseball, died Thursday at the age of 93, Major League Baseball said. Bavasi joined the Brooklyn Dodgers as a front office assistant in 1939 and was the...
- Research articles 2008-05-02
- Infogrames Zaps Looney Tunes(TM): Duck Dodgers(TM)Starring Daffy Duck(TM) For Nintendo(R) 64 Into Stores This Week
- Dodgers. Duck Dodgers. Infogrames announced today that it is bringing one of the world's favorite ducks, Daffy DuckTM, to most major retail stores this week in Looney Tunes: Duck Dodgers Starring Daffy Duck for the Nintendo 64 game console. It's up to Duck Dodgers, savior...
- Research articles 1970-01-01
- Baseball: Los Angeles Dodgers Team Report - April 28.
- Apr 28, 2003 The Sports Network via COMTEX Sports Network - The Dodgers welcome the Phillies to town tonight for the start of a four-game series. The Dodgers won their third straight game yesterday following a 6-2 victory over the Pirates, sweeping...
- Research articles 2003-04-28
- Baseball: Los Angeles Dodgers Team Report - May 30.
- May 30, 2003 The Sports Network via COMTEX Sports Network - The Los Angeles Dodgers could not avoid the sweep at the hands of the Colorado Rockies, as they lost of 12-5 in the finale of a three- game set yesterday at Coors Field....
- Research articles 2003-05-30
- Baseball: Los Angeles Dodgers Team Report - June 2.
- Jun 2, 2003 The Sports Network via COMTEX Yesterday, the Dodgers fell 43 to the Milwaukee Brewers at home. Brian Jordan hit his fourth homer of the year for the Dodgers, who have dropped five of the last six after a 10-game winning streak....
- Research articles 2003-06-02
- Baseball: Los Angeles Dodgers Team Report - July 9.
- Jul 9, 2003 The Sports Network via COMTEX Two teams stuck in reverse begin a twogame set at Busch Stadium tonight, as the St. Louis Cardinals battle the Dodgers. The Dodgers are struggling after being swept in a two-game series ...
- Research articles 2003-07-09
- Baseball: Los Angeles Dodgers Team Report - July 31.
- Jul 31, 2003 The Sports Network via COMTEX The Los Angeles Dodgers will try to avoid getting swept at Philadelphia tonight as they conclude their three-game series at Veterans Stadium. It will be the final game for the Dodgers at the Vet, as the...
- Research articles 2003-07-31
- Baseball: Los Angeles Dodgers Team Report - August 8.
- Aug 8, 2003 The Sports Network via COMTEX The Dodgers begin a threegame series against the Chicago Cubs tonight in Los Angeles. The Dodgers earned a 4-3 victory over the Cincinnati Reds last night. Adrian Beltre stroked a go-ahead, two-run...
- Research articles 2003-08-09
- Baseball: Los Angeles Dodgers Team Report - August 11.
- Aug 11, 2003 The Sports Network via COMTEX The Dodgers begin a fourgame series versus the Florida Marlins tonight at Pro Player Stadium. The Dodgers had their six-game winning streak broken yesterday with a 3-1 loss to the Chicago Cubs...
- Research articles 2003-08-11
- Baseball: Los Angeles Dodgers Team Report - August 28.
- Aug 28, 2003 The Sports Network via COMTEX The Los Angeles Dodgers conclude their threegame series in Houston tonight. The Dodgers lost 6-1 last night and will try to avoid the series sweep this evening. Adrian Beltre drove in the...
- Research articles 2003-08-28
- Baseball: Los Angeles Dodgers Team Report - September 26.
- Sep 26, 2003 The Sports Network via COMTEX The Dodgers had their playoff hopes derailed last night in a 6-1 loss at San Diego. Jeromy Burnitz hit his 31st home run of the season for the Dodgers, who are being kept out of the...
- Research articles 2003-09-26
- Baseball: Dodgers reach terms with Perez; sign Alvarez to minor-league deal.
- Jan 17, 2003 The Sports Network via COMTEX Los Angeles, CA Sports Network - The Los Angeles Dodgers reached terms on a contract with arbitration-eligible pitcher Odalis Perez on Thursday. The lefthander posted a 15-10 record with a 3.00 ERA...
- Research articles 2003-01-17
- FSN West, Dodgers Settle Up.(Fox Sports Net West, Time Warner Cable deal to distribute Dodgers, Angels games)(Brief Article)
- Fox Sports Net West and Time Warner Cable reached an agreement on Sept. 24 that will allow the networks to distribute Los Angeles Dodgers and California Angels Major League Baseball games to 350,000 Los Angeles-area MSO subscribers. Terms of ...
- Research articles 2001-10-01
- TCI, Fox still could share Dodgers package. (Tele-Communications Inc.; Fox Group; Los Angeles Dodgers professional baseball team)
- Despite a public denial from both parties, industry observers believe that TeleCommunications Inc. may still be in the running for a piece of The Fox Group's $350-million acquisition of the Los Angeles Dodgers baseball team. Although purchasing a Despite a public denial...
- Research articles 1997-10-06
- Dodgers could use Garciaparra's bat
- The Los Angeles Dodgers might yet be a key third party in facilitating an Alex Rodriguez-for-Manny Ramirez trade between the Texas Rangers and Boston Red Sox. But, then again, they might not. As talks between Boston and Texas continued, Dodgers general manager Dan Evans declined to address speculation that...
- Research articles 2003-12-18
- Dodgers-Marlins pull off blockbuster trade: report
- LOS ANGELES AFP ? If the Los Angeles Dodgers were looking to write the script of bringing Randy Johnson to Hollywood, they apparently did a good job. US media is reporting that the Dodgers and Florida Marlins pulled off a six-player blockbuster trade Friday. According to reports, the...
- Research articles 2004-07-31
- Giants dump Dodgers to deny division crown
- LOS ANGELES, AFP — San Francisco have denied the Los Angeles Dodgers a division title, with a 4-2 Major League Baseball triumph that kept the Giants in the thick of the National League playoff race. The Dodgers, who have led the NL West division every day since July 7,...
- Research articles 2004-10-01
- Fox's Murdoch may acquire baseball's celebrated Dodgers
- LOS ANGELES -- Rupert Murdoch, billionaire chairman of News Corp., is the leading candidate to buy the Los Angeles Dodgers because the baseball team fits well with his strategy of building a worldwide sports empire. Analysts believe Murdoch and Dodgers owner Peter O'Malley, who put the team up...
- Research articles 1997-05-14
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