2007 has been filled with big crises that presented PR challenges, from the Virginia Tech massacre to Don Imus to the NBA's gambling referee. PRWeek has done a nice job summing up the year in PR with its 2007 Book of Lists, including 10 PR Crises that...
Unilever generated massive buzz with its Dove "Campaign for Real Beauty." You couldn't go anywhere for a couple of years without seeing those curvaceous, "real" women looking pleased to be in their underwear. Though you also couldn't avoid hearing critics complain that Unilever sells many other products in traditional ways...
