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- Branded Entertainment Revival Goes Online With ConAgra Comedy Show
- ConAgra this week launched a painfully unfunny online comedy show called "The Working Lunch." In each thirteen-minute episode, the characters have an office meeting on a particular topic -- determined by user votes -- while eating Healthy Choice Fresh Mixers. It seems the 1950s tradition of branded...
- Blog posts 2008-11-15
Additional Resources
- Dos Equis Teams with the Most Interesting Man in the World to Launch Breakthrough Campaign
- Encourages Premium Beer and Spirits Drinkers to "Stay Thirsty My Friends" WHITE PLAINS, N.Y. -- Dos Equis, a FEMSA Cerveza product exclusively imported to the United States by Heineken USA HUSA, today launched a new integrated marketing campaign delivered by the Most Interesting Man in the World. According to...
- Research articles 2007-04-16
- FEMSA. (Citibank Depositary Receipt Issuers).
- FEMSA is one of Latin America's leading beverage companies, with more than $U.S. 5 billion in annual revenues. Its portfolio of prestigious beer brands (including Dos Equis, Sol and Tecate) is exported throughout the world. FEMSA's soft drink divisio FEMSA is one of Latin America's leading...
- Research articles 2003-01-01
- FEMSA Cerveza and Heineken USA reached a definitive agreement that will make Heineken USA the sole and exclusive importer, marketer and seller of FEMSA's beer brands in the U.S.(News In A Minute)(Brief Article)
- FEMSA Cerveza and Heineken USA reached a definitive agreement that will make Heineken USA the sole and exclusive importer, marketer and seller of FEMSA's beer brands in the U.S. Heineken USA will assume responsibility for the marketing, sales and distribution of the beer brands Tecate, Dos...
- Research articles 2004-06-28
- World Finals morphs into extreme sports event to be sponsored by Dos Equis beer.
- The dream of many PWC enthusiasts to have the sport of personal watercraft racing accepted as yet another "extreme" event--as well as the hopes of many to have PWC racing regain a little of its past prominence--has come a little closer to f The dream of...
- Research articles 2004-06-28
- Coors Brewing Co. said Cerveceria Cuauhtemoc Moctezuma, a division of beer maker Fomento Economico Mexicano, will exclusively market and distribute Coors Light beer in Mexico
- Coors Brewing Co. said Cerveceria Cuauhtemoc Moctezuma, a division of beer maker Fomento Economico Mexicano, will exclusively market and distribute Coors Light beer in Mexico. The companies did not disclose financial terms of the 10-year agreement. Fomento Economico is one of Latin America's largest beverage companies, a bottler of Coca-Cola...
- Research articles 2004-06-28
- Gates invests 364 mln dlrs in Mexican drink giant
- NEW YORK AFP — Microsoft founder Bill Gates has invested about 364 million dollars in Mexican drink giant FEMSA, the distributor of Coca-Cola in Latin America and dozens of beers including Tecate and Dos Equis. Gates' investment firm, Cascade Investment LLC, filed a document with the US Securities and...
- Research articles 2007-12-20
- Newswire
- IBM, based in Armonk, N.Y., starts taking orders for its NetVista Internet appliances later this month, with the computers shipping in mid-May. Big Blue is planning a $100 million ad campaign, breaking via Ogilvy & Mather, New York, later this month, to support [ldots] Dot.coms invade Cannes, with POP.com, InternetStudios.com,...
- Research articles 2000-04-17
- Heineken and FEMSA tap new promotional agency
- Heineken USA and FEMSA Cerveza have announced the selection by Heineken USA of Alcone Marketing Group of Irvine, CA as the promotions agency of record for the Dos Equis, Tecate, Sol, Bohemia and Carta Blanca brands in the United States. Earlier this year, Heineken USA and FEMSA agreed to...
- Research articles 2004-11-22
- Cold Mexican beers become hot choice
- NEW YORK -- Cerveza, anyone? Dutch brewer Heineken, best-known for its namesake import beer and Amstel Light, will pour more dollars this summer into marketing for two Mexican imports. Heineken, which has increased its U.S. marketing budget 53% this year, has beefed up its effort for...
- Research articles 2007-06-11
- Heineken to distribute Femsa beers in the US.
- Mexico, Jun 22, 2004 (El Economista/SABI via COMTEX) The Mexican beverages major Femsa stroke a deal with Heineken that would play for three years as the exclusive distributor of Femsa's beer in the US. The US subsidiary of Heineken is to import, promote, sell,...
- Research articles 2004-06-22
- FEMSA and Heineken Sign Ten-Year Import Agreement for U.S.A.
- MONTERREY, Mexico, April 26 /PRNewswire/ -- Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") and Heineken N.V. announced today that FEMSA Cerveza and Heineken USA have extended their existing three-year relationship in the United States for an additional period of ten years. Heineken will continue...
- Research articles 2007-04-26
- Heineken, FEMSA extend partnership.(INDUSTRY Issues)(omento Economico Mexicano S.A.B. de C.V. )(Brief article)
- Heineken USA and Mexican brewer Fomento Economico Mexicano S.A.B. de C.V. FEMSA have extended their distribution partnership in the United States to a 10-year term. Heineken will continue as the exclusive importer and marketer of Dos Equis, Tecate, Tecate Light and other FEMSA products in the...
- Research articles 2007-05-01
- Labatt bolstering brews with 40% ad budget hike; import marketer to spend $20 mil in media for '98.(beer marketer Labatt USA)
- Marketer Labatt USA will raise spending approximately 40% on advertising and begin a 5-year, multimedia campaign to promote its different beer brands. The firm hopes to depose Heineken which, at 26% of the market, is the leading import/specialty beer marketer. The Labatt brands include Rolling Rock, Labatt Blue, Carlsberg, and...
- Research articles 1998-02-16
- Banner/streamer.(23RD ANNUAL BEVERAGE DYNAMICS ADVERTISING & PROMOTION Awards)
- [ILLUSTRATION OMITTED] FIRST PLACE Brand: Dos Equis Company: CCM Marketing Director: Willem Van Der Hoeven Brand Manager: Lisa Pfenning Agency: Mirrorball Creative Director: Steve Papageorge [ILLUSTRATION...
- Research articles 2007-11-01
- Heineken's last chance for Latin America
- Heineken, the Dutch brewer, is facing its last chance to establish a foothold in Latin America as it negotiates to buy the brewing operations of Mexican conglomerate Femsa. Speculation over the outcome of a sale of Femsa's beer business, which is estimated to be worth about $7.5bn, has centred on...
- News items 2009-10-26
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