SAN FRANCISCO -- Leading independent in-game advertising company Double Fusion has brought on Julie Shumaker, the top advertising sales professional in the in-game advertising industry, as Vice President of Worldwide Sales. Shumaker, renowned for having established the industry's first seven-figure product placement deals with McDonald's and Intel in Electronic Arts'...
AGOURA HILLS, Calif. & SAN FRANCISCO -- THQ Inc. (NASDAQ:THQI) and Double Fusion, a leader in in-game advertising, announced today a multi-title relationship where Double Fusion will represent three upcoming THQ titles to advertisers and agencies. Titles include new, original properties for next-gen and licensed properties scheduled for release this...
CHICAGO -- Midway Games Inc. (NYSE:MWY) announced today the broadening of its in-game advertising strategy with a multi-year multi-game deal with Double Fusion to provide dynamic, in-game advertising exclusively to select, upcoming Midway titles. Midway and Double Fusion expect to be working together to integrate real-world ad-campaigns into multiple next...
SAN FRANCISCO -- The Trymedia Games division of MacrovisionR Corporation (Nasdaq:MVSN) and Double Fusion, a leading provider of in-game advertising technology and marketing solutions, today announced that they have come together to launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and e-commerce sites.
SAN FRANCISCO -- Leading independent game advertising provider Double Fusion has made another stride in support of the proliferation of the free-to-play business model for the games industry by entering into a partnership in North America with premier MMO game publisher NCsoft([R]). The game advertising company will provide the technology...
Left Behind Games Inc. (OTCBB: LFBG) and Double Fusion Inc., a leading advertising technology provider, have executed a new amendment which provides Left Behind Games the opportunity to develop its own sales force to offer advertising in their PC games. Currently, Dell, Jeep, game retailers and public service announcements...