BNET Industries
Last Fiscal Year Sales:$301.6M
- Private
- US
Dow Jones Description
DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day.
Number of Employees 1,541
Contact Information
111 Eighth Avenue
10th Floor
New York, New York 10011
(212) 683-0001
Peer Companies
NAICS Code Advertising Agencies: 541810
Recent Events
-
Google Unveils DFA Analytics, Integrates Ad Planner For Advertisers
-
Madison Avenue Backs Google-AdMob Deal
-
Google CEO: Worst Of Ad Slump Is Over
-
Will Omniture do for Adobe what analytics failed to do for Microsoft, Yahoo?
-
DoubleClick Ad Exchange: Google wants to dominate display ads market now
-
Publicis to Buy Razorfish from Microsoft
-
Schmidt: Chrome to be on "Millions" of Computers
-
Yahoo Develops Self-Serve Display Ad Product
News & Analysis
Filter by
doubleclick inc. and online advertising - All News and Analysis
Mergers: European Commission Clears Proposed Acquisition Of DoubleClick By Google
WASHINGTON -- The European Commission has cleared the proposed acquisition of the online advertising technology company DoubleClick by Google. The Commission's in-depth investigation, opened in November 2007, concluded that the transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising...
Internet Expert Recommends Blocking Google-DoubleClick Merger to Prevent an Online Advertising Bottleneck
To: LEGAL AFFAIRS EDITORSTo: LEGAL AFFAIRS EDITORS
Online ad battle; 24/7 Real Media, other smaller firms fight for clients as big players merge.(News)
Byline: Amanda Fung employees at online advertising firm 24/7 Real Media Inc. were getting ready to start their weekend on April 13 when they saw the headline "Google to buy DoubleClick for $3.1 billion.'' DoubleClick Inc., its oldest and lar Byline: Amanda Fung...
DoubleClick pares back to core; Focus on delivering online ads pays off as company wins new clients, fills in gaps.(News)
Byline: Amanda Fung Late last year, DoubleClick Inc. sold off its database management business for $435 million. True, the sales price comes to barely a quarter of what DoubleClick paid for the unit seven years ago. But the sale completes a majo...
DoubleClick Survey Finds Online Advertising to Be an Effective Means to Influence Word of Mouth
Study Examines the Role Media Play in How "Influencers" Make Purchase Decisions
Influencing The Influencers: How Online Advertising And Media Impact Word Of Mouth
"Word of mouth" is a hot topic in marketing these days. Indeed, in DoubleClick Touchpoints, our annual survey of online consumers, we have routinely seen respondents select "Word of mouth" as a key factor that influences their purchase decisions across most product categories. In this paper, we examine the following...
Doubleclick celebrates a decade of online ads.
Nov 08, 2006 (Mediaweek - ABIX via COMTEX) -- Doubleclick began operating as an online media business in 1996. It celebrates its 10th anniversary in November 2006 with 50 staff and operations in Australia, Japan, China, Hong Kong, New Zealand, Singa Nov 08, 2006 (Mediaweek...
Reviving an online legend; DoubleClick's new chief marketing officer is primed for major turnaround duty.(DoubleClick sales and earnings)
Byline: Amanda Fung Seven years ago, companies and their ad agencies were spending barely 1% of their marketing budgets on the Internet. But that didn't stop IBM media executive Marianne Caponnetto from launching a global online advertising campai Byline: Amanda Fung ...
Best Practices for Optimizing Web Advertising Effectiveness
Online advertising remains new and fast evolving. But after a decade, it has been around long enough for several best practices to emerge. As observed in the popular DoubleClick paper, "The Decade in Online Advertising," a major trend in recent years is a shift towards a seller's market, as new...
The Online Advertising Landscape, Europe
As spending in online ads increased in 2004 over 2003 in the U.S. 33%, web publishers sold more ads for premium prices to fewer advertisers for longer-term contracts as opposed to through third-party ad networks. At the same time, search advertising boomed to 40% of the $9.6 billion the IAB...
Decision Makers
| Name (plus bio) | Position |
|---|---|
| David Rosenblatt | CEO |
| Bennie Smith | Chief Privacy Officer |
| Marianne Caponnetto | Chief Sales and Marketing Officer |
| Stephanie Abramson | Executive Vice President & General Counsel |
| Stuart Frankel | Senior Vice President |
| Andy Ballard | Director |
| Patrick Healy | Director |
| Paul Barber | Director |
| Peter Nieh | Investor |
| Robert J Sywolski | Investor |
| Robert Troy | Investor |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Kevin O'Connor | Chairman |
| Organization | Position | Status |
|---|---|---|
| Stephco Cleaning Systems | Chief Executive Officer of Doubleclick | Current |
| Pce Electric | Chief Executive Officer of Doubleclick | Current |
| DoubleClick Inc. | CEO | Current |
| Advanced Home Technologies| Window | Chief Executive Officer of Doubleclick | Current |
| Center for Dental Health | Washington, DC | Chief Executive Officer of Doubleclick | Current |
| Negash Auto| Auto Repair | Chief Executive Officer of Doubleclick | Current |
| Yodle, Inc. | Chief Executive Officer of Doubleclick | Current |
| Advanced Home Technologies| Window | Board of Directors | Current |
| Negash Auto| Auto Repair | Board of Directors | Current |
| Center for Dental Health | Washington, DC | Board of Directors | Current |
| Yodle, Inc. | Board of Directors | Current |
| Pce Electric | Board of Directors | Current |
| Stephco Cleaning Systems | Board of Directors | Current |
| DoubleClick Inc. | President | Former |
| Production Control Services, Inc. | Former | |
| E-Mail Solutions | Former | |
| Stanford University | MBA | Former |
| Stanford Graduate School of Business | MBA | Former |
| Yale University | BA in East Asian Studies | Former |
| Organization | Position | Status |
|---|---|---|
| DoubleClick Inc. | Chief Privacy Officer | Current |
| Organization | Position | Status |
|---|---|---|
| DoubleClick Inc. | Chief Sales and Marketing Officer | Current |
| Organization | Position | Status |
|---|---|---|
| DoubleClick Inc. | Executive Vice President & General Counsel | Current |
| Organization | Position | Status |
|---|---|---|
| Performics, Inc. | President of Doubleclick Performics | Current |
| DoubleClick Inc. | Senior Vice President | Current |
| The Tunes Company | Chief Financial Officer | Former |
| DoubleClick Inc. | General Manager | Former |
| Performics, Inc. | Finance Executive | Former |
| Vanderbilt University | J.D. | Former |
| Miami University | B.S. in Accounting | Former |
| Organization | Position | Status |
|---|---|---|
| The Popcorn Factory | Director | Current |
| Intelliseek, Inc. | Current | |
| Netjumper Software LLC | Current | |
| DoubleClick Inc. | Chairman | Current |
| Travidia, Inc. | Board of Directors | Current |
| DoubleClick Inc. | Founder | Former |
| The Popcorn Factory | Director | Former |
| 1-800-Flowers.com, Inc. | Board of Directors | Former |
| University of Michigan | BSEE degree | Former |
| Organization | Position | Status |
|---|---|---|
| The San Francisco Foundation | Managing Director at Hellman & Friedman | Current |
| Hellman & Friedman LLC | Managing Director | Current |
| The San Francisco Foundation | Board of Directors | Current |
| Catalina Marketing Corporation | Director | Current |
| Getty Images, Inc. | Director | Current |
| Intuit Eclipse Inc. | Board of Directors | Current |
| A. Sheftel and Sons, Inc. | Director | Current |
| Vertafore, Inc. | Director | Current |
| DoubleClick Inc. | Director | Current |
| Hellman & Friedman LLC | Director | Former |
| Bain & Company | NA | Former |
| Bain Capital, LLC | NA | Former |
| Hellman & Friedman LLC | Director | Former |
| Stanford Graduate School of Business | M.B.A. | Former |
| Stanford Graduate School of Business | graduate | Former |
| Harvard College | graduate | Former |
| Organization | Position | Status |
|---|---|---|
| Hellman & Friedman LLC | Managing Director | Current |
| ProSiebenSat.1 Media AG | Director | Current |
| NASDAQ Trader | Board of Directors | Current |
| Mondrian Investment Partners Ltd | Board of Directors | Current |
| Gartmore Investment Management | Board of Directors | Current |
| DoubleClick Inc. | Director | Current |
| Axel Springer AG | Investor | Current |
| Young & Rubicam Inc. | Investor | Current |
| PowerBar Inc. | Investor | Current |
| James D. Wolfensohn, Inc. | NA | Former |
| Digitas | Director | Former |
| NASDAQ OMX Group, Inc. | Board of Directors | Former |
| Harvard College | graduate | Former |
| Harvard Business School | graduate | Former |
| Organization | Position | Status |
|---|---|---|
| JMI Equity Fund, L.P. | General Partner | Current |
| Jmi Equity | General Partner | Current |
| Vertafore, Inc. | Board of Directors | Current |
| Intuit Eclipse Inc. | Board of Directors | Current |
| Mitchell International | Board of Directors | Current |
| DoubleClick Inc. | Director | Current |
| A. Sheftel and Sons, Inc. | Director | Current |
| Tc Health, LLC | Director | Current |
| Stanford University | Trustee | Former |
| Merrill Lynch & Co., Inc. | Investment Banking | Former |
| Microsoft Corporation | Product Marketing | Former |
| Sterling Software | Director | Former |
| Blackbaud, Inc. | Director | Former |
| Sterling Software, Inc. | Director | Former |
| Harvard Business School | M.B.A | Former |
| Stanford University | A.B. | Former |
| Organization | Position | Status |
|---|---|---|
| Lightspeed Venture Partners | Partner | Current |
| PSS Systems, Inc | General Partner, Lightspeed Venture Partners | Current |
| Light Speed, LLC | Current | |
| Lightspeed Venture Partners | Director | Current |
| PSS Systems, Inc | Board of Directors | Current |
| Kenamea, Inc. | Board of Directors | Current |
| Open Wave | Investor | Current |
| Nextance, Inc. | Investor | Current |
| Extensity, Inc. | Investor | Current |
| Informatica Corporation | Investor | Current |
| Rubiconsoft, Inc. | Investor | Current |
| Celequest Corporation | Investor | Current |
| DoubleClick Inc. | Investor | Current |
| Kenamea, Inc. | Investor | Current |
| Weiss, Peck & Greer | venture partner | Former |
| General Magic, Inc. | business development and product marketing roles | Former |
| Bain & Company | strategy consultant | Former |
| Bain & Company | strategy consultant | Former |
| Phone.com | Former | |
| Stanford University | MBA | Former |
| Stanford University | BS In Electrical Engineering | Former |
| Organization | Position | Status |
|---|---|---|
| JMI Equity Fund, L.P. | Venture Partner | Current |
| Jmi Equity | Venture Partner | Current |
| Catapult Learning, LLC | Director | Current |
| DoubleClick Inc. | Investor | Current |
| Blackbaud, Inc. | President and Chief Executive Officer | Former |
| Huthwaite | Chief Executive Officer | Former |
| Huthwaite | Chairman | Former |
| Transcentive, Inc. | Investor | Former |
| Blackbaud, Inc. | Investor | Former |
| Changepoint, Inc. | Investor | Former |
| Long Island University | MBA | Former |
| Widener University | B.A. in Electrical Engineering | Former |
| Organization | Position | Status |
|---|---|---|
| Geneva Venture Partners | Managing Director At Geneva Venture Partners | Current |
| Geneva Venture Partners | co-founder | Current |
| Santa Cruz Networks, Inc. | Current | |
| ZANTAZ Inc. | Board Member | Current |
| Network Chemistry, Inc. | Board of Directors | Current |
| DoubleClick Inc. | Investor | Current |
| Salesforce.com, Inc. | Investor | Current |
| NetGravity, Inc. | Investor | Current |
Industry Transcripts by Seeking Alpha
-
infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
-
Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
-
Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
-
Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
-
Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It" 5 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Valassis v. NAM Federal Trial Set for February; Judge Denies Pretrial Motions 3 votes

