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DoubleClick Inc. is in the Advertising Industry
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Google's Ranks Grow Faster Than Its Revenues
A year ago, Google announced to much fanfare it would buy DoubleClick for $3.1 billion. A month ago, Google said it would lay off workers in the target company who overlapped with its own staff. True to its word, Google reported Thursday it had laid off 10 percent of DoubleClick's...
Google Closes DoubleClick Deal, Hints of Layoffs
Nearly a year after the deal was announced, Google said Wednesday it's finally closing its $3.1 billion purchase of DoubleClick. The official announcement came shortly after foot-dragging European regulators finally approved the acquisition. Google has surely been working on integrating DoubleClick's technology, which is focused on the...
DoubleClick to Launch Advertising Exchange
DoubleClick to Launch Advertising ExchangeI hope all the best for Middle East CopmaniesHello , nice but how can we get the benefit from this news in Middle East ?
Influencing The Influencers: How Online Advertising And Media Impact Word Of Mouth
"Word of mouth" is a hot topic in marketing these days. Indeed, in DoubleClick Touchpoints, our annual survey of online consumers, we have routinely seen respondents select "Word of mouth" as a key factor that influences their purchase decisions across most product categories. In this paper, we examine the following...
Best Practices for Optimizing Web Advertising Effectiveness
Online advertising remains new and fast evolving. But after a decade, it has been around long enough for several best practices to emerge. As observed in the popular DoubleClick paper, "The Decade in Online Advertising," a major trend in recent years is a shift towards a seller's market, as new...
The Evolution of Rich Media Advertising: Current Market Trends, Success Metrics and Best Practices
As rich media advertising continues to grow, advertisers face a variety of challenges. This white paper examines several key issues, including which kinds of marketers are leading rich media adoption, how they are measuring audience engagement and brand impact, and what new emerging technologies, such as online video, have them...
The Online Advertising Landscape, Europe
As spending in online ads increased in 2004 over 2003 in the U.S. 33%, web publishers sold more ads for premium prices to fewer advertisers for longer-term contracts as opposed to through third-party ad networks. At the same time, search advertising boomed to 40% of the $9.6 billion the IAB...
DoubleClick's Touchpoints III: The Internet's Role in the Modern Purchase Process
The Internet plays a vital role in the purchase decision process for virtually all product and service categories, regardless of whether the purchase transaction happens on a website, over the telephone or in a store or other physical location. Official company websites, for example, showed up among the top-four most...
The Decade in Online Advertising 1994-2004
The Internet, virtually unheard of just over a decade ago, is today a vital daily part of most American's lives. The many forms of marketing and advertising it enables - permission email, keyword-targeted search engine advertising, floating animated page takeovers, interactive on-page rich media ads, streaming audio and video, consumer-fueled...
Search Campaign Considerations
Search engine marketing, with its pay-for-performance appeal, has been the fastest growing form of interactive marketing over the past two years. But along with growth in popularity has come increased competitiveness, which demands more sophisticated strategies from marketers. Search marketing is complex, with no one variable responsible for success; volume...
In-Direct Response to Online Advertising: Best Practices in Measuring Response Over Time Continental Airlines Case Study
Even with a well-established brand such as Continental Airlines, online creative has a significant role in in-direct response activity attributed to view-through. Some portion of activity counted in view-through is directly attributable to the online advertising even though the degree of impact may change due to the brand, the campaigns...
Rich Media: What? Where? Why?
This paper is issued at a pivotal point in both the acceptance of and the development of rich media. With growth rates of 10% per quarter, DoubleClick can safely project that by 2005, rich media will make up more than half of all online advertising. As the formats are standardized,...
DoubleClick Media Mix
This article focuses on online advantages, While the impact of online advertising on branding has now been quantified, little research has been done on the relative impact of online advertising on sales.Using both marketing and sales data from a major pharmaceutical brand, DoubleClick and Beyond Interactive developed a custom econometric...
Improved TV Ad Effectiveness Through Internet-Like Targeting and Reporting
Interactive television iTV promises a wealth of opportunity for both viewers and marketers. Many marketing companies have made iTV a top priority. With the iTV market slated to grow to nearly $14 billion 0by 2005 in the United Kingdom alone, interactive television services have finally arrived. A new wave of...
Salesforce and AppExchange Help DoubleClick Scale Globally and Provide Custom Tools to Staff and Customers
The technology division of DoubleClick Inc., the leading provider of marketing tools for advertisers, Web publishers and direct marketers, selected salesforce.com for on-demand Customer Relationship Management CRM, becoming its 8,400th customer. DoubleClick deployed salesforce.com Winter '04 on-demand CRM to more than 250 North American users, integrating with multiple internal systems...
Additional Resources
3D Orientation Sensor utilizes MEMS technology
Surface-mount FC30 device embeds both 3D orientation functionality and click/double-click detection allowing developers to integrate mouse-button controls. Three external interrupt lines allow developers to build applications, such as automatic portrait/landscape recognition, for portable products. The 14-pin LGA ECOPACK[R] surface-mount package also aids compliance with green criteria, meeting EU RoHS specifications....
SHOP.COM Chooses DOUBLECLICK Solutions
Complete Integration of DoubleClick's Revenue Center Platform Will Benefit SHOP.COM's Merchant and Brand Advertisers and Power SHOP.COM's Merchandising Programs MONTEREY, Calif. -- SHOP.COM, the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart[TM] technology, today announced they have chosen DoubleClick's...
STMicroelectronics' New 3D Orientation Sensor Begins New Generation of Highly Integrated Functional Sensors using Robust MEMS Technology
Surface-mount sensor combines 3D orientation with mouse-click detection, and provides ease of integration, saves power, boosts reliability and reduces system complexity GENEVA, June 11 /PRNewswire-FirstCall/ -- STMicroelectronics , a world leader in MEMS products, has announced a new 3D orientation sensor, the company's initial offering in a...
CreditCards.com Launches Affiliate Program with DoubleClick Performics
AUSTIN, Texas -- CreditCards.com, the leading online credit card comparison marketplace, today announced an affiliate marketing program with DoubleClick Performics, the performance marketing division of DoubleClick Inc., that will help consumers find a wide range of credit card choices on the Internet. Under the agreement, CreditCards.com's card offers,...
Real Time Content Appoints Craig Calder as New CMO
New York Times Digital and DoubleClick Veteran Brings Extensive Online Advertising Experience to Leading Adaptive Media Company NEW YORK, May 27 /PRNewswire/ -- Real Time Content RTC today announced the appointment of Craig Calder as its chief marketing officer. He brings more than 20 years of leadership...
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