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- Retouching ruckus leaves Dove flailing; New Yorker revelation sparks flap over whether Real Beauty ads are 'real'.(News)
- Byline: JACK NEFF It was a few lines in a 6,000-word article, but it threw Unilever and its advertising agency, Ogilvy & Mather, into a tizzy of denials, explanations and spin control. Whether or not the truth is finally known, the question...
- Research articles 2008-05-12
- Raising $1 billion: bear market doesn't scare higher-ed fundraisers.
- "Subprime crisis" and "liquidity crunch" are a few phrases that were missing from the general lexicon of early 2006 when the University of Maryland System launched a $1.7-billion fundraising campaign. [ILLUSTRATION OMITTED] A few other phrases come to mind for Leonard...
- Research articles 2008-02-15
- Epizootiology of Quahog Parasite Unknown disease in northern quahogs Mercenaria mercenaria
- ABSTRACT The economically important marine bivalve mollusc, Mercenaria mercenaria, commonly called a northern quahog or hard clam, has endured considerable mortalities caused by a thraustochytrid pathogen called Quahog Parasite X QPX. Data on the percent prevalence of QPX infections were compiled from published reports along with our data to describe...
- Research articles 2007-08-01
- Performing with purpose
- PERFORMING WITH PURPOSE: Gospel singer Kirk Franklin sports a Virginia Tech sweatshirt and cap during a performance at the Gospel Music Association's Dove Awards in Nashville, TN, in remembrance of the university's shooting victims (Jet, May 7), During the event, which was co-hosted by Donnie McClurkin, Franklin won a Dove...
- Research articles 2007-05-14
- Queen of Madison Avenue; Face value.
- Shelly Lazarus of Ogilvy & Mather explains how advertising has changed during her long career--and how it hasn't FOR the advertising industry, the Academy Awards ceremony on February 25th is "the Super Bowl for women". It is the second-most-watched television show of the year...
- Research articles 2007-02-24
- The fight for female self–esteem gets pretty ugly
- Ugly is the new beautiful. That's the message behind a new public service campaign, "Be Ugly '07," being announced today by ABC off its fall hit comedy Ugly Betty. The purpose -- aside from drumming up new viewers -- is to promote a positive message for young women: "Be real,...
- Research articles 2006-12-21
- Consumers will connect the dots between brands.(Viewpoint)
- Yes, critics are succeeding in painting Unilever as the paragon of hypocrisy for running self-esteem boosting work for Dove while portraying young women as oversexed boy toys in Axe spots. But that doesn't mean the company should give up the Dove wor Yes, critics are succeeding...
- Research articles 2007-12-03
- fMRI Brain Images of Super Bowl Ads Now On-Line; Reveal Surprising Insights Into Which Ads Engaged Viewers, Which Fell Flat
- LOS ANGELES, Feb. 7 /U.S. Newswire/ -- An ad-by-ad analysis and a first ever glimpse of brain images of viewers watching Super Bowl ads are now available on line and reveal surprising insights. The data is the product of a Super Bowl study conducted by FKF Applied Research, LLC working...
- Research articles 2006-02-07
- The 1999 Long Island Sound Lobster mortality event: findings of the comprehensive research initiative
- ABSTRACT In 1999, the Long Island Sound lobster fishery suffered a significant mortality event, following 2 years of smaller, more localized, die-offs. A national research initiative investigating the potential causes of the mortalities was undertaken under the auspices of the Steering Committee for Lobster Disease Research, a subcommittee of the...
- Research articles 2005-10-01
- Dove's "Onslaught" Ad: Rapid Fire Irony
- Dove's "Onslaught" Ad: Rapid Fire Ironywhat do we want to promote?Although I will probably be in the minority opinion here - as the US obesity levels rise beyond control, I think we need to be careful about promoting a larger image. The current body images are definitely too thin, but...
- Discussion threads 2007-10-26
- Dove's "Onslaught" Ad: Rapid Fire Irony
- Dove's done something pretty cool with the latest ad in its "Campaign for Real Beauty." Pretty cool, and just as ironic as the other ads. "Onslaught," created by Ogilvy & Mather, opens with a young girl staring into the camera. She's smiling a little -- looking trusting and...
- Blog posts 2007-10-25
- Viral Marketing Succeeds 15% of the Time
- Why does viral marketing seem like such a successful tactic? Perhaps because we're only aware of the successes. JupiterResearch's Emily Riley finds that only 15% of viral messages are passed from peer to peer. When a message hits, though, it really hits. Consider Dove's...
- Blog posts 2007-10-18
- Q and A column
- Question: About four or five years ago, I noticed a pair of large doves roosting in my yard. They were light gray with black bands on the back of the neck and black wing tips where they fold to the body. They kept coming back every year, and now they...
- Research articles 2005-06-26
- Former Poet Laureate Rita Dove to read from her poetry at Yale.
- M2 PRESSWIRE-27 October 2004-YALE UNIVERSITY: Former Poet Laureate Rita Dove to read from her poetry at YaleC1994-2004 M2 COMMUNICATIONS LTD RDATE:10262004 New Haven, Conn. - Rita Dove, the first African-American poet to serve as the nation's Poet Laureate, will read from...
- Research articles 2004-10-27
- New Dove(R) Ultimate Clear Anti-Perspirant/Deodorant Stays on Skin, Not on Clothes
- For the nearly 80 percent of women (78%) who say they experience the frustration of white marks on clothes,(1) the task of finding an anti-perspirant that does what it promises to do is not easy. Finally, women no longer have to compromise beautiful confidence when wearing anti-perspirant: The new Dove...
- Research articles 2006-03-22
- A Dove Fumes at Terrorists' Escape
- Morrison, Roy Forward 11-30-2001 A Dove Fumes at Terrorists' Escape I'm angry, really angry. I'm in Queens, N.Y., visiting my parents for Thanksgiving. We stop off at the home of old friends -- I'll call them Billy and Annie,...
- Research articles 2001-11-30
- Unilever continues to build up Dove.(International News)(Brief Article)
- This year, Dove will build on the success of its first foray into skincare. This year, Dove will build on the success of its first foray into skincare.
- Research articles 2004-05-21
- Trinitarian theology of Jonathan Edwards: An investigation of charges against its Orthodoxy, The
- I. INTRODUCTION The study of the Trinitarian theology of Jonathan Edwards (1703-1758) remains significant at the outset of the twenty-first century, for it is in his Trinitarianism that one clearly observes Edwards's affinity for philosophical speculation merging with traditional Reformed orthodoxy that he never abandoned. As Amy Plantinga-Pauw has observed,...
- Research articles 2001-06-01
- 'American' cheese Henry James' classic gets fermented by PBS production.(Time Out!)
- Byline: Ted Cox Daily Herald TV/Radio Columnist If Charles Dickens is a writer who is frequently better on the screen, where his characters take on lives of their own, than on the page, where his coincidences and sentimentality sometimes seem contrived, then Henry James...
- Research articles 2000-12-29
- UNILEVER: TAN-FRIENDLY DOVE SOAP.(Unilever Dominicana created a Dove soap )(Brief article)
- Unilever Dominicana created a Dove soap version in the Dominican Republic that promises to help maintain suntans. Partners Ogilvy, Santo Domingo, says the soap sold out after ... Unilever Dominicana created a Dove soap version in the Dominican Republic that promises to help maintain suntans. Partners...
- Research articles 2006-04-24
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