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	<title><![CDATA[dove Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/dove.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to dove]]></description>
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		<title><![CDATA[Retouching ruckus leaves Dove flailing; New Yorker revelation sparks flap over whether Real Beauty ads are 'real'.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200805/ai_n25584545]]></link>
		<description><![CDATA[Byline: JACK NEFF    It was a few lines in a 6,000-word article, but it threw Unilever  and its advertising agency, Ogilvy & Mather, into a tizzy of  denials, explanations and spin control.    Whether or not the truth is finally known, the question...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/photograph.html"><![CDATA[photograph]]></category>
		<category domain="http://resources.bnet.com/topic/unilever+plc.html"><![CDATA[Unilever PLC]]></category>
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		<title><![CDATA[Raising $1 billion: bear market doesn't scare higher-ed fundraisers.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5629/is_200802/ai_n25305199]]></link>
		<description><![CDATA["Subprime crisis" and "liquidity crunch" are a  few phrases that were missing from the general lexicon of early 2006  when the University of Maryland System launched a $1.7-billion  fundraising campaign.    [ILLUSTRATION OMITTED]    A few other phrases come to mind for Leonard...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 15 Feb 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
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		<title><![CDATA[Consumers will connect the dots between brands.(Viewpoint)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200712/ai_n25582669]]></link>
		<description><![CDATA[Yes, critics are succeeding in painting Unilever as the paragon of  hypocrisy for running self-esteem boosting work for Dove while  portraying young women as oversexed boy toys in Axe spots. But that  doesn't mean the company should give up the Dove wor  Yes, critics are succeeding...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
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	<item>
		<title><![CDATA[Dove's "Onslaught" Ad: Rapid Fire Irony]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13112-0.html?forumID=1&threadID=1192&messageID=4940&start=0]]></link>
		<description><![CDATA[Dove's "Onslaught" Ad: Rapid Fire Ironywhat do we want to promote?Although I will probably be in the minority opinion here - as the US obesity levels rise beyond control, I think we need to be careful about promoting a larger image. The current body images are definitely too thin, but...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 26 Oct 2007 06:40:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
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	<item>
		<title><![CDATA[Dove's "Onslaught" Ad: Rapid Fire Irony]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1168]]></link>
		<description><![CDATA[Dove's done something pretty cool with the latest ad in its "Campaign for Real Beauty." Pretty cool, and just as ironic as the other ads.    "Onslaught," created by Ogilvy & Mather, opens with a young girl staring into the camera. She'sÃ‚Â smiling a little -- looking trusting and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 25 Oct 2007 16:06:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/lori+deschene.html"><![CDATA[Lori Deschene]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
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		<title><![CDATA[Viral Marketing Succeeds 15% of the Time]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=204]]></link>
		<description><![CDATA[Why does viral marketing seem like such a successful tactic? Perhaps because we're only aware of the successes. JupiterResearch's Emily Riley finds that only 15% of viral messages are passed from peer to peer.      When a message hits, though, it really hits.  Consider Dove's...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 18 Oct 2007 00:27:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/jonathan+haeber.html"><![CDATA[Jonathan Haeber]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/viral+marketing.html"><![CDATA[Viral Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
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		<title><![CDATA[Epizootiology of Quahog Parasite Unknown  disease in northern quahogs  Mercenaria mercenaria]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0QPU/is_2_26/ai_n27379709]]></link>
		<description><![CDATA[ABSTRACT The economically important marine bivalve mollusc, Mercenaria mercenaria, commonly called a northern quahog or hard clam, has endured considerable mortalities caused by a thraustochytrid pathogen called Quahog Parasite X QPX. Data on the percent prevalence of QPX infections were compiled from published reports along with our data to describe...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Aug 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[analysis]]></category>
		<category domain="http://resources.bnet.com/topic/atlantic.html"><![CDATA[Atlantic]]></category>
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		<title><![CDATA[Unilever 1Q profit up 1% while sales beat target.(Field Reports)(Unilever U.K. Central Resources Ltd.)(Financial report)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb267/is_200706/ai_n25295087]]></link>
		<description><![CDATA[LONDON -- Unilever, owner of brands including Dove soap, Ben &  Jerry's ice cream and Knorr soup, reported a sales increase of just  1 percent in 1Q net profit. However, the underlying growth of the  company beat expectations as its shares rose near  LONDON -- Unilever,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[financial]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">UL</category>
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		<title><![CDATA[Performing with purpose]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m1355/is_19_111/ai_n19206330]]></link>
		<description><![CDATA[PERFORMING WITH PURPOSE: Gospel singer Kirk Franklin sports a Virginia Tech sweatshirt and cap during a performance at the Gospel Music Association's Dove Awards in Nashville, TN, in remembrance of the university's shooting victims (Jet, May 7), During the event, which was co-hosted by Donnie McClurkin, Franklin won a Dove...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/nashville.html"><![CDATA[Nashville]]></category>
		<category domain="http://resources.bnet.com/topic/virginia+tech.html"><![CDATA[Virginia Tech]]></category>
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		<title><![CDATA[Queen of Madison Avenue; Face value.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5037/is_200702/ai_n19226107]]></link>
		<description><![CDATA[Shelly Lazarus of Ogilvy & Mather explains how advertising has  changed during her long career--and how it hasn't    FOR the advertising industry, the Academy Awards ceremony on  February 25th is "the Super Bowl for women". It is the  second-most-watched television show of the year...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 24 Feb 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[women]]></category>
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		<title><![CDATA[Dove meets the new year with a brand new look.(EUROPEAN NEWS)(Unilever U.K. Central Resources Ltd.)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6502/is_200701/ai_n25876019]]></link>
		<description><![CDATA[Unilever UK is putting its considerable weight--and a 10m [pounds  sterling] support package--behind the relaunch of its successful Dove  brand.    Unilever UK is putting its considerable weight--and a 10m [pounds  sterling] support package--behind the relaunch of its successful Dove  brand.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 12 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/unilever+plc.html"><![CDATA[Unilever PLC]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">UL</category>
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		<title><![CDATA[The fight for female self&ndash;esteem gets pretty ugly]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200612/ai_n17065781]]></link>
		<description><![CDATA[Ugly is the new beautiful. That's the message behind a new public service campaign, "Be Ugly '07," being announced today by ABC off its fall hit comedy Ugly Betty. The purpose -- aside from drumming up new viewers -- is to promote a positive message for young women: "Be real,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Dec 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
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		<title><![CDATA[Dove brand donates 5% to good cause.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200611/ai_n17472813]]></link>
		<description><![CDATA[Nov 09, 2006 (Grocers' Review NZ - ABIX via COMTEX) --  Unilever is holding a campaign in New Zealand espousing broader  definitions of beauty.  The campaign is for the consumer goods  company's "Dove" brand.  Unilever has forged an alliance  Nov 09, 2006 (Grocers' Review...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 09 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">UL</category>
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		<title><![CDATA[Dove's ''The Campaign for Real Beauty'', Created by Ogilvy & Mather Wins the 2006 Grand EFFIE Award; 38th Annual EFFIE Awards Recognize The Most Effective Marketing Communications Campaigns]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_8/ai_n26891008]]></link>
		<description><![CDATA[NEW YORK -- Ogilvy & Mather Chicago's campaign for Unilever's Dove brand, "The Campaign for Real Beauty" was awarded the Grand EFFIE last night at the 38th Annual EFFIE Awards ceremony at the Marriott Marquis in New York. EFFIE Awards honor the most significant achievement in marketing communications: effectiveness. For...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 08 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[UNILEVER: TAN-FRIENDLY DOVE SOAP.(Unilever Dominicana created a Dove soap )(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200604/ai_n26182900]]></link>
		<description><![CDATA[Unilever Dominicana created a Dove soap version in the Dominican  Republic that promises to help maintain suntans. Partners Ogilvy, Santo  Domingo, says the soap sold out after ...  Unilever Dominicana created a Dove soap version in the Dominican  Republic that promises to help maintain suntans. Partners...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/unilever+plc.html"><![CDATA[Unilever PLC]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">UL</category>
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		<title><![CDATA[New Dove(R) Ultimate Clear Anti-Perspirant/Deodorant Stays on Skin, Not on Clothes]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200603/ai_n16110814]]></link>
		<description><![CDATA[For the nearly 80 percent of women (78%) who say they experience the frustration of white marks on clothes,(1) the task of finding an anti-perspirant that does what it promises to do is not easy. Finally, women no longer have to compromise beautiful confidence when wearing anti-perspirant: The new Dove...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 22 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/clear.html"><![CDATA[Clear]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[women]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[New Dove® Ultimate Clear Anti-Perspirant/Deodorant Stays on Skin, Not on Clothes; Dare to Go Inside Out and See the Results]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_March_22/ai_n26802290]]></link>
		<description><![CDATA[CHICAGO -- For the nearly 80 percent of women (78%) who say they experience the frustration of white marks on clothes,(1) the task of finding an anti-perspirant that does what it promises to do is not easy. Finally, women no longer have to compromise beautiful confidence when wearing anti-perspirant: The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 22 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/clear.html"><![CDATA[Clear]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[women]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[AOL.com with Partner Dove Launches New Network Special; ''Chief Everything Officer'' Campaign Honors Women and Men Who Can Balance It All and Still Find Time for Themselves]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_March_1/ai_n26777292]]></link>
		<description><![CDATA[NEW YORK -- There is a new kind of "CEO" in town and they are not high-powered executives. They are everyday women and men who have the extraordinary ability to balance work, career, children and much more, and yet still have time for themselves. AOL.com has dubbed them "Chief Everything...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[women]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[fMRI Brain Images of Super Bowl Ads Now On-Line; Reveal Surprising Insights Into Which Ads Engaged Viewers, Which Fell Flat]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200602/ai_n21866294]]></link>
		<description><![CDATA[LOS ANGELES, Feb. 7 /U.S. Newswire/ -- An ad-by-ad analysis and a first ever glimpse of brain images of viewers watching Super Bowl ads are now available on line and reveal surprising insights. The data is the product of a Super Bowl study conducted by FKF Applied Research, LLC working...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 07 Feb 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[analysis]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/dr..html"><![CDATA[Dr.]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+california+at+los+angeles.html"><![CDATA[University of California at Los Angeles]]></category>
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		<title><![CDATA[Unilever has reformulated its Dove shampoos so they contain milder cleansers that will clean hair without stripping it of proteins.(INTERNATIONAL NEWS)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6502/is_200510/ai_n26091933]]></link>
		<description><![CDATA[UNILEVER HAS reformulated its Dove shampoos so they contain milder  cleansers that will clean hair without stripping it of proteins.  ...  UNILEVER HAS reformulated its Dove shampoos so they contain milder  cleansers that will clean hair without stripping it of proteins.  "Contradicting a common follicle...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 07 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
		<category domain="http://resources.bnet.com/topic/protein.html"><![CDATA[protein]]></category>
		<category domain="http://resources.bnet.com/topic/unilever+plc.html"><![CDATA[Unilever PLC]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">UL</category>
		<category domain="tickers">UL</category>
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