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- Does Your News Have Legs?: Five Public Relations Essentials
- The authors' are big believers that while it is terrific when traditional journalists take note of a person's story, the focus needs to be on seeding word of mouth through all means - media relations being just one. After thinking about the common elements of a surprisingly successful public relations...
- White papers 2006-08-15
- Ten Crisis Communications Principles That Hurricane Katrina and Hurricane Rita Taught Us
- The author has not been quick to post his thoughts about the planning and response related to Hurricane Katrina and Hurricane Rita. He has been the victim of plenty of Monday morning quarterbacking over the years, so he does not like to pile on. So the intent of this paper...
- White papers 2005-09-26
- KeeneyPedia: The Fundamentals of Crisis Communications
- Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. Crisis planning is the work done to define what constitutes a crisis for the organization, identify vulnerabilities - both likely and less-than-likely, assign responsibilities, prepare a spokesperson with media training, practice periodically...
- White papers 2006-09-17
- Why Apologies Are a Crisis Communications Staple
- When was the last time a person saw a CEO apologize? It is a powerful communications tool, but for various reason it is one that is increasingly neglected. By owning up to a misstep, an individual or organization effectively frames the issue, putting parameters around it and defining it. It...
- White papers 2006-07-26
- Public Relations Results Can Be Measured
- One of the great myths about public relations is that measuring the authors' results is difficult at best. The root of the myth is the misunderstanding that the primary result of PR activities is the publicity that is generated. While publicity can be important, it is most valuable when aligned...
- White papers 2003-09-04
- Survey Finds Public Relations Gaining Prominence in the Overall Marketing Mix
- A survey by the Counsil of Public Relations Firms shows that public relations is poised for a more prominent role in the overall marketing mix. However, the survey of senior marketing found that opinions are divided on the current function of the public relations discipline. When marketers were asked in...
- White papers 2005-04-11
- Survey Finds Recent PR Graduates Lack Fundamentals
- The ability to write is the foundation on which all public relations is built. If an aspiring public relations practitioner lacks excellent writing abilities, he or she should find another line of work. The ability to organize blockbuster events or blow up balloons for the big product introduction will only...
- White papers 2005-08-05
- Two-Way Communication Key to Achieving Public Relations ROI, Study Finds
- Watson Wyatt Worldwide released its 2005/2006 Communication ROI Study and it is packed with terrific information that proves in cold hard numbers that effective public relations is a leading indicator of an organization's financial performance. The survey was conducted over a four-year span. It determined that companies with "The most...
- White papers
- Super Advertising Uses Public Relations to Maximize Impact and Make a Personal Connection
- Great ads do two things that also are necessary for great public relations: They cut through clutter to get their message across. Great advertising accepts that there will be distractions and links the visuals and audio to create a memorable, impactful brand impression. In public relations, one can similarly drive...
- White papers 2006-02-06
- Public Relations: Does It Belong in the Journalism School
- The question of whether the training of future public relations counselors should be folded into the Business curriculum or remain primarily within the Journalism track is a valid one and deserves rational consideration. However, the argument that PR practitioners are adversaries of journalists is an arrogant and destructive notion. As...
- White papers 2006-04-14
- Time to Think About the Unthinkable Crisis
- As the authors mark the third anniversary of 9-11, it is important to recognize that many organizations are beginning to let down their dukes. The efforts to update crisis communications plans and disaster recovery plans have lost some of the urgency that propelled them to become priorities in years past....
- White papers 2004-09-11
Additional Resources
- Dealing with the Media
- Want to generate good press — or avoid PR backlash in times of crisis? Learn how to manage the media with our Top Five stories on public relations. Media Relations 101 Source: NETA Online Never confuse publicity with advertising. You can't control...
- Articles 2007-03-28
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