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	<title><![CDATA[drug business Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to drug business]]></description>
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		<title><![CDATA[How Drug Advertising Restrictions Could Benefit the Industry]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10005144/how-drug-advertising-restrictions-could-benefit-the-industry/]]></link>
		<description><![CDATA[The drug business spends $5 billion a year on advertising and yet studies continue to emerge suggesting that hundreds of millions of those dollars are wasted. Perhaps it's time to consider whether more restrictions on drug ads might, counterintutively, benefit the industry.        ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 05 Nov 2009 07:33:03 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[Benefit]]></category>
		<category domain="http://resources.bnet.com/topic/drug+business.html"><![CDATA[Drug Business]]></category>
		<category domain="http://resources.bnet.com/topic/drug+industry.html"><![CDATA[Drug Industry]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Tafas v. Doll: Drug Companies Face New Limits on Patents]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10001424/tafas-v-doll-drug-companies-face-new-limits-on-patents/]]></link>
		<description><![CDATA[Drug companies will be dismayed by a federal appeals court ruling that came down on Friday which gives the U.S. Patent and Trademark Office new powers to limit the way patents are filed.    The drug business depends heavily on its ability to patent chemicals and processes for...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Mar 2009 06:59:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/patent.html"><![CDATA[Patent]]></category>
		<category domain="http://resources.bnet.com/topic/drug+company.html"><![CDATA[Drug Company]]></category>
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		<category domain="http://resources.bnet.com/topic/drug+business.html"><![CDATA[Drug Business]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Insomnia and Antidepressant Sales Give Lie to DTC Myths]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10001261/insomnia-and-antidepressant-sales-give-lie-to-dtc-myths/]]></link>
		<description><![CDATA[Direct-to-consumer drug advertising has almost no relationship with consumer demand for prescriptions. That is one interpretation of a story in Ad Age showing that scrips for insomnia pills (such as Sanofi-Aventis's Ambien CR) and antidepressants (such as Eli Lilly's Cymbalta) are up, even though advertising in both those categories is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 05 Mar 2009 10:15:50 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/sepracor+inc..html"><![CDATA[Sepracor Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/prescription.html"><![CDATA[Prescription]]></category>
		<category domain="http://resources.bnet.com/topic/drug+business.html"><![CDATA[Drug Business]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Academic Drug Conflicts Probe: "Problems With Transparency Are Everywhere"]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/1000260/academic-drug-conflicts-probe-problems-with-transparency-are-everywhere/]]></link>
		<description><![CDATA[Emory. Harvard. Stanford. Brown. The University of Texas. The University of Cincinnati. It's a roll call of the nation's most prominent schools of psychiatry. But top researchers and professors at those schools could, essentially, be rented out by drug companies for hundreds of thousands of dollars. Then, those academics allegedly...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 03 Oct 2008 16:01:17 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/drug+company.html"><![CDATA[Drug Company]]></category>
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		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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