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- Market Segmentation
- Market segmentation describes the division of a market into homogeneous groups which will respond differently to promotions, communications, advertising and other marketing mix variables. Each group, or "segment," can be targeted by a different marketing mix because the segments are created to minimize inherent differences between respondents within each segment...
- White papers 2003-01-01
- Brand Equity
- There are many different definitions of brand equity, but they do have several factors in common that includes monetary value, intangible, perecieved quality etc. It also explains advantages of brand equity like it allows you to charge a price premium compared to competitors with less brand equity, maintain higher awareness...
- White papers 2003-01-01
- Response Rates
- Those conducting a mail survey for the first time are sometimes surprised by lower than expected response rates. Mail response rates of 1% to 2% can mean a highly successful mailing for some such as credit card offers. Market research surveys are usually much higher, but 10% to 15% response...
- White papers 2003-01-01
- Online Survey Research
- Despite some definite problems, online research has many more advantages than disadvantages. When surveying populations which mimic the demographics of online users, online research can be a primary means of information collection. With other populations, online research can be effective as a supplement to more traditional survey approaches or as...
- White papers 2003-01-01
- Sampling Errors
- Every survey contains some form of error. Even a complete census of all known members of a population is subject to random error or potential measurement error. There are two major forms of sampling error that might be encountered in a survey that includes random error and systematic error. This...
- White papers 2003-01-01
- Conjoint Analysis
- Conjoint analysis is one of the terms used to describe a broad range of techniques for estimating the value people place on the attributes or features which define products and services. Discrete Choice, Choice Modeling, Hierarchical Choice, Card Sorts, Trade-off Matrices, Preference Based Conjoint and Pairwise Comparisons are some of...
- White papers 2003-01-01
Additional Resources
- DSS Research Report 126 - 'First effects of one - part A: survey of clients, and part B: qualitative research with clients.
- M2 PRESSWIRE-30 November 2000-UK Government: DSS Research Report 126 - 'First effects of one - part A: survey of clients, and part B: qualitative research with clients C1994-2000 M2 COMMUNICATIONS LTD RDATE:30112000 DSS Research Report 127 - 'Why not ONE: views...
- Research articles 2000-11-30
- Publication of DSS research report no. 130 Pensions 2000 -- Public attitudes to pensions and planning for retirement.
- M2 PRESSWIRE-11 January 2001-UK Government: Publication of DSS research report no. 130 Pensions 2000 -- Public attitudes to pensions and planning for retirement C1994-2001 M2 COMMUNICATIONS LTD RDATE:11012001 A new report, published today by the DSS, examines public attitudes to...
- Research articles 2001-01-11
- Metcare of Florida Scores High Marks in DSS Research Survey on Patient Satisfaction
- Of Over 2000 Respondents, 95% Would Recommend Their Metcare Doctor to Family and Friends WEST PALM BEACH, Fla. -- Metropolitan Health Networks, Inc. (AMEX:MDF) and Metcare of Florida, Inc., Metropolitan's wholly owned provider service network or PSN ("Metcare"), a provider of high quality, comprehensive healthcare services to people with...
- Research articles 2008-11-18
- Decision Making and Knowledge Management in Inquiring Organizations: Toward a New Decision-Making Paradigm for DSS
- This paper discusses DSS and knowledge management in Singerian organizations and calls for a new decision-making paradigm for DSS. This paper describes decision making and knowledge management KM issues in inquiring organizations. The paper further argues that a new paradigm for decision making is needed within decision support systems. This...
- White papers 2001-03-08
- MedAssurant Achieves High Patient and Provider Satisfaction Within CCS Advantage™ Disease Management Solution
- Independent Survey Conducted by DSS Research Validates Impact of MedAssurant's Unique Approach to Managing Chronic Illness BOWIE, Md. & ANNAPOLIS, Md. -- MedAssurant, Inc., a leading provider of data-driven healthcare solutions, announced today the independent results from DSS Research showing high levels of both patient and provider satisfaction with...
- Research articles 2009-02-17
- InvestSource "New Focus" Alert: PCSR, DSS, SGI, GPT, RNWK.
- M2 PRESSWIRE-18 February 2004-InvestSource Inc.: InvestSource "New Focus" Alert: PCSR, DSS, SGI, GPT, RNWKC1994-2004 M2 COMMUNICATIONS LTD RDATE:02182004 Momentum Alerts: Sagient Research Systems (OTCBB: PCSR), Quantum Corporation (NYSE: DSS), Silicon Graphics Incorporated (NYSE: SGI), Greenpoint Financial Corporation (NYSE: GPT) and...
- Research articles 2004-02-18
- Seniors Feel Health Care Will Improve under Obama
- DSS Research Aids Senior Health and Wellness FORT WORTH, Texas -- DSS Research, the largest research and analytics firm dedicated to the market information needs of health insurance organizations, released today the latest wave of its quarterly, national SeniorTrax[R] Survey of the 65 and over population. The most...
- Research articles 2008-10-09
- OnTrak Donates DSS-200 Cleaning System to Rensselaer Polytechnic Institute; University research hub to use cleaning system for advanced CMP process development
- SAN JOSE, Calif.--BUSINESS WIRE--Oct. 15, 1996--OnTrak Systems, Inc. (Nasdaq:ONTK), a leading provider of semiconductor capital equipment for chemical mechanical planarization CMP, today announced that it has donated a DSS-200 cleaning system to Rensselaer Polytechnic Institute RPI of Troy, New York, which is recognized as the central hub for U.S.-based university...
- Research articles 1996-10-15
- Campbell Soup Company selects Information Resources, Inc. as its primary marketing research and decision support software vendor
- CHICAGO--BUSINESS WIRE--Nov. 9, 1994--Information Resources, Inc. (NASDAQ:IRIC) today announced that Campbell Soup Company, one of its largest clients, has once again selected IRI as its primary marketing research and decision support software DSS supplier in the U.S.
- Research articles 1994-11-09
- Public Decision Support - Using A DSS To Increase Democratic Transparency
- A case study is presented in which a decision support method ADL was employed by a local government in order to guide and aid decisions on three complicated and politically infected issues which had remained unresolved for many years. The research inquiry was whether a well-defined and openly accessible method...
- White papers 2005-11-10
- Q4 2006 Quantum Corporation Earnings Conference Call - Research and Markets Offers a Brief of 'Quantum Corporation' Conference Call
- DUBLIN, Ireland -- The Quantum Corporation (NYSE:DSS) Corporate Conference Call took place on 2-May-06 5:00pm ET.
- Research articles 2006-05-03
- HMOs get good marks in survey. (HMO Outlook).(consumers give health maintenance organizations similar ratings as other health plans)(Brief Article)(Statistical Data Included)
- Consumers in a national survey gave health maintenance organizations HMOs marks similar to those given for other types of health plans, such as PPOs and indemnity plans, with regard to overall satisfaction and value. While HMOs did rank lower in terms of overall satisfaction, problem resolution...
- Research articles 2002-09-01
- Michael Maziarka To Head Document Software Strategies Consulting Service at CAP Ventures
- NORWELL, Mass.--BUSINESS WIRE--June 25, 1998--Michael J. Maziarka of Boston has been named Director of CAP Ventures' Document Software Strategies DSS Consulting Service. The DSS Consulting Service focuses on document computing software, including Document Management, Groupware, Content Management and Intranet Publishing, and XML applications. DSS provides research and strategic consulting services...
- Research articles 1998-06-25
- Survey: Hackers on Vacation Before Q4 Saturation
- Malware and spam rates may not be on the decline, but a survey of hackers attending the DEFCON 17 conference in Las Vegas earlier this month found that many members of the underground cyber-economy work less during Q3 before ramping up their efforts again during Q4 ahead of the holiday...
- News items 2009-08-26
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