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- Can Pharma Survive DTC Ad Restrictions?
- Can Pharma Survive DTC Ad Restrictions?DTCsPublished on www.brainblogger.comYour Television as you doctor?Often, usually on television, one viewing will often at times see an advertisement for some type of medication- usually one involved in a large market disease state and the commercial is sponsored usually by a big pharmaceutical company for...
- Discussion threads 2008-07-07
- No Negative Impact Reported in Wake of DTC Advertising.(direct-to-consumer drug advertising)(Brief Article)
- ALTHOUGH CRITICS charge that the Food & Drug Administration FDA needs to beef up its regulation of direct-to-consumer DTC advertising of prescription drugs, a government official says there is no evidence that such ads are harming public he ALTHOUGH CRITICS charge that the Food...
- Research articles 2001-08-06
- DTC Marketing.(direct-to-consumer marketing by pharmaceutical manufacturers)(Brief Article)
- Direct-to-consumer drug advertising has entered its next evolutionary phase. The banal images of smiley, happy people in physician-targeted advertising later translated into consumer ads are out. Star power is in. Pharmaceutical companies are now tur Direct-to-consumer drug advertising has entered its next evolutionary phase. The...
- Research articles 2000-04-03
Additional Resources
- DTC Advertising: Success or Failure?
- Since restrictions on Direct-To-Consumer DTC advertising were loosened in 1997, spending on DTC advertising in the U.S.A. has quadrupled. Now the European Union may soon begin to test DTC advertising. But not much consumer research on DTC advertising has been published. The only consumer voices that have been heard much...
- White papers 2003-05-16
- Senate hears all sides of DTC advertising debate
- A SENATE HEARING on DTC advertising in September heard diverse opinions on the phenomenon, ranging from its being "an end-run around the doctor-patient relationship" to its being a "proven" benefit to patients that the FTC agrees has had little effect on prices.
- Research articles 2005-11-01
- The Effects Of Direct-To-Consumer Advertising In The Prescription Drug Markets
- The year of 1997 witnessed an important change in direct-to-consumer DTC advertising of prescription drugs. For the first time, the Food and Drug Administration FDA permitted brand-specific DTC ads on TV without a "brief summary" of comprehensive risk information. This led to a three-fold growth of DTC advertising expenditure in...
- White papers 2002-12-05
- How Drug Advertising Restrictions Could Benefit the Industry
- The drug business spends $5 billion a year on advertising and yet studies continue to emerge suggesting that hundreds of millions of those dollars are wasted. Perhaps it's time to consider whether more restrictions on drug ads might, counterintutively, benefit the industry. ...
- Blog posts 2009-11-05
- Direct-to-Consumer Prescription Drug Advertising: Understanding Its Consequences
- Since 1985, when the FDA lifted the ban on Direct-To-Consumer DTC prescription drug advertising, advertising spending by the pharmaceutical industry has increased tremendously. The dramatic increase in DTC advertising has generated a great deal of debate about its potential benefits and risks to the public and the healthcare system. The...
- White papers 2003-01-24
- AMA Calls for Temporary Moratorium on Direct-to-Consumer Advertising of New Prescription Drugs
- CHICAGO, June 14 /U.S. Newswire/ -- The American Medical Association AMA today announced new policy on direct-to- consumer DTC advertising of prescription drugs and implantable medical devices. The new policy includes imposing a temporary moratorium on the advertising of newly approved drugs and guidelines for pharmaceutical companies to follow when...
- Research articles 2006-06-14
- Henney could beef-up DTC staff at FDA
- The FDA Commissioner-nominee Jane Henney told Congress that, if confirmed, she will examine the resources of the FDA's Division of Drug Marketing, Advertising and Communications DDMAC to see if they are adequate to the rising demands of DTC advertising. Answering DTC-related questions from Sen. Judd Gregg (R-N.H.), she said she...
- Research articles 1998-11-01
- FDA physician survey shows little resistance to DTC
- A Food and Drug Administration survey of physician attitudes towards directto-consumer DTC advertising is showing surprisingly little enmity toward DTC among respondents. Preliminary results of the survey of 500 doctors, presented to the Pharmaceutical Marketing Global Summit in Philadelphia last month, suggested less resistance to DTC than expected, with many...
- Research articles 2003-02-01
- DTC DRUG AD SPENDING CLIMBS 43% IN 1ST HALF.(Statistical Data Included)
- Direct-to-consumer prescription drug advertising in the U.S. climbed 43% in the first half of 1999, vs. a year ago, to $905 million, according to IMS Health. TV remains the top medium, accounting for 59% of all DTC advertising for the first half. DTC spending on TV climbed...
- Research articles 1999-10-18
- US Drug Makers Spend $3.1 Bn on Advertising.
- US DRUG MANUFACTURERS spent $3.1 billion on advertising during the first half of the year, according to IMS Health, Plymouth Meeting, Pa. Physician-directed advertising rose 19 percent to $2.5 billion, and direct-to-consumer DTC advertising climb US DRUG MANUFACTURERS spent $3.1 billion on advertising during...
- Research articles 1998-12-07
- Congress looks at DTC; FDA likes Rocephin ad
- Congressional interest in DTC rising Congressional interest in the effect of DTC advertising on drug prices is likely to grow in this election, two Washington observers told a 2/28 Drug Information Association conference on "Marketing Pharmaceuticals in the New Millennium," although legislation is not likely to be adopted. Bennett, Turner...
- Research articles 2000-04-01
- FDA to survey 1,000 on DTC effects
- The FDA plans to conduct a nationwide telephone survey of 1,000 adults to find out their attitudes to prescription drugs and DTC ads. The survey will measure behavior changes brought about by DTC advertising, including any visits to a health professional. In a follow-up mail survey, respondents will be sent...
- Research articles 1998-11-01
- Direct-to-Consumer Prescription Drug Advertising: Trends, Impact, and Implications
- This paper provides an overview of what is known about the impact of direct-to-consumer DTC advertising of prescription drugs. Specifically, it explores the historical trends that led to the industry's increasing use of this form of promotion. The study concludes that evidence is accumulating to suggest that clinical quality of...
- White papers 2001-10-30
- The Educational Potential of Direct-to-Consumer Prescription Drug Advertising
- Food and Drug Administration FDA regulations for Direct-To-Consumer DTC prescription drug advertising allow broadcast advertisements with incomplete risk information if the ads refer consumers to physicians, pharmacists, and supplemental information sources. New research reveals several problems with both television advertisements and supplemental text materials that might compromise their ability to...
- White papers 2004-08-01
- IMS HEALTH Reports Pharmaceutical Direct-to-Consumer Advertising Investment in U.S. Reaches $1.3 Billion in First-half 2000
- Business/Health& Science Editors LONDON--BW HealthWire--Oct. 19, 2000-- Arthritis Pain Medications #1 in Total DTC Spending; ...
- Research articles 2000-10-19
- GAO says advertising may increase utilization
- While acknowledging that research results to date are mixed, Congress' General Accounting Office says it believes studies indicate overall that DTC advertising may increase drug utilization and sales. The GAO report cites results of several studies, including one that looked at utilization of an injectable migraine headache treatment in cities...
- Research articles 2003-02-01
- AACAP Applauds AMA for Supporting Enhanced Regulation of Direct-to- Consumer Advertising
- CHICAGO, June 14 /U.S. Newswire/ -- The American Academy of Child and Adolescent Psychiatry AACAP applauds the American Medical Association AMA for establishing new policy supporting the enhanced regulation of direct to consumer DTC advertising at this week's meeting of the House of Delegates HOD. Resolutions submitted by the AACAP...
- Research articles 2006-06-14
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