HBR's Cathy Olofson sits down with Columbia University professor Duncan Watts to discuss his new article in the May 2007 issue of Harvard Business Review, "Viral Marketing for the Real World." Watts explains that while marketing messages may not exactly spread like disease, viral marketing, if used correctly, can be...
Duncan Watts has a fascinating, brief piece in the NYT Magazine today about the "rich get richer" effect and how cultural mega-hits dont have much to do with many individuals independently liking a given song or book. Rather, the success of a successful book or song and the failure of...
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