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American Airlines Needed a Much Better Crisis PR Effort

I've been flying American Airlines my whole life, and I've had an American frequent flier number since they started the program. Like any passenger with a brain, I've certainly had my issues with them regarding scheduling, delays, prices and frequent flier seat availability. But I had never really questioned my...

Tags: Jon Greer, American Airlines, Marketing, Online Communications, Corporate Communications, Public Relations, E-mail

Blog posts 2008-04-15

The Losing Battle of Arguing With Bloggers

There was a saying in the pre-Internet days of the media: "Don't argue with people who buy ink by the barrel." The same holds true today in the Internet era: don't argue with bloggers who have unlimited bandwidth. They will always win. Today's example comes from Valleywag,...

Tags: Blogger, Valleywag, Public Relations, E-mail, Marketing, Corporate Communications, Online Communications, Jon Greer

Blog posts 2007-12-06

Sometimes Media Relationships Aren't Enough

Building relationships with journalists is said to be the key to successful media relations. Yet sometimes, the relationship isn't enough. I heard from a prominent media relations professional who has an ongoing relationship with Chris Anderson, the Wired editor who posted a list of PR email addresses...

Tags: Relationship, Public Relations, E-mail, Marketing, Corporate Communications, Online Communications, Jon Greer

Blog posts 2007-11-27

Wired's Chris Anderson: Start Practicing "Long Tail PR"

Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...

Tags: Long Tail, Era, Wired Inc., Problem, E-mail, Public Relations, Marketing, Corporate Communications, Jon Greer

Blog posts 2007-11-19

Ogilvy's Code of Ethics for Blogger Outreach

Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...

Tags: Code Of Ethics, Blog, Blogger, Ogilvy, Ogilvy PR, E-mail, Policies And Procedures, Blogging, Public Relations, Online Communications, Human Resources, Internet, Marketing, Corporate Communications, Jon Greer

Blog posts 2007-11-13

Free PR Whitepapers From PRWeek

I know that many in the BNET audience are in search of free whitepapers so I thought I would pass along a high-quality source of PR whitepapers: PRWeek. For some strange reason, PRWeek has two different ways to access whitepapers: a) go to their site at...

Tags: Vocus Inc., Public Relations, E-mail, Marketing, Corporate Communications, Online Communications, Jon Greer

Blog posts 2008-08-12

Five Ways to Make Pitching More Productive and Less Painful

Most PR people I know don't like to pitch stories to the media. A big part of the problem is that the people doing the pitching are at a big disadvantage: they are essentially ill-prepared to be successful, and that drives the fear and anxiety. So what...

Tags: Media, Pitch, Public Relations, Advertising & Promotion, E-mail, Marketing, Corporate Communications, Online Communications, Jon Greer

Blog posts 2008-08-20