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E-mail: electronic mail, a message sent across the Internet, or a system for transferring messages between computers, mobile phones, or other communications attached to the Internet; E-mail definition on BNET »

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American Airlines Needed a Much Better Crisis PR Effort: I've been flying American Airlines my whole life, and I've had an American frequent flier number since they started the program. Like any passenger with a brain, I've certainly had my issues with them regarding scheduling, delays, prices and frequent flier seat availability. But I had never really questioned my...; Tags: E-mail, public relations, Jon Greer, American Airlines; Blog posts 2008-04-15
Helpareporter.com Hits a Speed Bump: Helpareporter.com HARO is a wonderful new free service that collects queries from reporters seeking sources and passes them along to PR pros. But it hit a speed bump yesterday that could ultimately doom the service. Turns out one of the subscribers was republishing the emails from HARO...; Tags: Blogging, Jon Greer, Haro, Peter Shankman, e-mail; Blog posts 2008-04-08
Steve Yoder Explains How to Be a Good Wall Street Journal Source: I had the pleasure of serving on a PRSA Silicon Valley Media Training panel last Friday with Steve Yoder, San Francisco bureau chief of the The Wall Street Journal. Steve was very generous with his time and shared many tips and strategies for doing a better job working with the...; Tags: Jon Greer, Steve Yoder; Blog posts 2008-03-31
The Right Way and Wrong Way to Do Media Interviews by Email: An emerging PR tactic is to insist on being interviewed by email. It allows the interview subject to have almost total control of the information provided to the journalist, and creates a record of what was said. I recommend this tactic when appropriate. Times when it is...; Tags: Jon Greer, college athletic, interview subject, e-mail; Blog posts 2008-03-20
Spitzer Prostitution Scandal Reveals Ring of Message Control: Was N.Y. governor Eliot Spitzer "caught in a prostitution ring?" Or did he simply hire a prostitute and get caught? The power of message control was on full display yesterday, with the national media playing along in all its glory. The first word I...; Tags: Spitzer Prostitution scandal, Jon Greer, Eliot Spitzer, prostitution; Blog posts 2008-03-11

The Losing Battle of Arguing With Bloggers: There was a saying in the pre-Internet days of the media: "Don't argue with people who buy ink by the barrel." The same holds true today in the Internet era: don't argue with bloggers who have unlimited bandwidth. They will always win. Today's example comes from Valleywag,...; Tags: E-mail, Blogging, Jon Greer, Valleywag, public relations; Blog posts 2007-12-06
Sometimes Media Relationships Aren't Enough: Building relationships with journalists is said to be the key to successful media relations. Yet sometimes, the relationship isn't enough. I heard from a prominent media relations professional who has an ongoing relationship with Chris Anderson, the Wired editor who posted a list of PR email addresses...; Tags: E-mail, Spam, Jon Greer, public relations; Blog posts 2007-11-27
Wired's Chris Anderson: Start Practicing "Long Tail PR": Chris Anderson, editor of Wired magazine and author of The Long Tail, has more words of advice for PR people -- and they're all worth hearing. Anderson, you'll recall, is the guy who got so fed up with PR spam that he 'outed' 300 PR people who had sent him...; Tags: Jon Greer, Wired Inc., public relations, long tail; Blog posts 2007-11-19
Ogilvy's Code of Ethics for Blogger Outreach: Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...; Tags: Policies and procedures, Blogging, Public relations, Jon Greer, Ogilvy, Ogilvy PR, code of ethics, e-mail, Blogger, blog; Blog posts 2007-11-13