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BNET Business Dictionary
- electronic mail, a message sent across the Internet, or a system for transferring messages between computers, mobile phones, or other communications attached to the Internet
- E-mail definition on BNET »
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- Building a Brand Through Email Newsletters: How Simple Communication Can Help Retain Customers
- It is more expensive to acquire a new customer than to retain an existing customer. So is one's organization actively working to retain customers? Marketing is typically focused on customer acquisition, working through advertising, public relations and events to get the word out about the organization, its products, etc. But...
- White papers
- Using E-Mail Newsletters for Customer Retention
- Businesses work hard to build a customer base, and retaining those valued customers should be one of a persons top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an e-mail newsletter and let them know just how valuable they...
- White papers
- Email Newsletter Marketing: Step-by-Step Guidelines for Professional Marketers on Producing Email Newsletters That Get Results
- Few companies achieve the full potential of their email newsletters. Publishing a content-rich newsletter on a regular basis can dramatically increase the number of people who come to a person' site and buy. Creating a quality newsletter and building a large list of loyal subscribers is a long-term strategy. But...
- White papers
- Why Free E-Mail Marketing Can Cost You
- If you're using a free e-mail service to distribute your newsletters, you're probably not reaching all of your intended recipients, and some of your company's credibility could be called into question. If the e-mail address you're using doesn't include your company name, but instead uses some other free service, your...
- White papers
- Keep Spam Filters From Treating You Like Junk
- To send out about 3 million e-mail newsletters per week to your customers involves a fine art. A big part of it is making sure that your e-mail gets through to your customers. Send out your e-mail wrong and it probably is going to get snagged in a filter or...
- White papers
- Reduce Costs Using E-mail
- Doing a good, value-packed, reader-focused, you-standing-in-their shoes online newsletter can be one of the best business decisions you'll ever make. It will do all those things that marketers say that a newsletter will - but better. Get referrals. Keep you top of mind. Help sell your products and services. Improve...
- White papers
- Use Campaign Monitor to Manage Your Company's Newsletter
- As someone who routinely sends out newsletters to large subscriber bases, I've moved beyond the BCC-ed bulk email as a way to communicate with my customers. Instead, I use Campaign Monitor, which is well worth the $10 or so it charges me to send out an email newsletter. Here's why:...
- Blog posts 2008-03-26
- Top Seven Workplace Plays and Maneuvers
- All office politicking relies upon a simple concept: the biggest help and the biggest hindrance to reaching your goals is other people. What’s the right way to win friends and influence people? The most effective moves build alliances, sell your ideas, and solve problems. They also involve risk — so...
- Articles 2007-07-02
- Using E-mail for Special Projects
- Businesses run on e-mail. Beyond its core function—sending and receiving messages—e-mail can be used to improve productivity and understanding throughout a company.In addition to facilitating day-to-day, person-to-person communication, e-mail also provides an ideal way to broadcast information to large groups of people instantaneously and cheaply. Also, it can manage specific...
- Articles 2007-10-31
- Marketing Effectively by E-mail
- E-mail should be an essential part of any Internet marketing strategy. If you have someone’s e-mail address, you can send them information directly, much as you would in a direct mail campaign—except the cost of mailing is free. Even so, that’s only an advantage if the recipients have agreed to...
- Articles 2007-10-19
- Making Use of Viral Marketing on the Internet
- Viral marketing is another name for word of mouth or, on the Internet, word of e-mail. It can work in mysterious ways, but the Internet offers significant potential for viral marketing, particularly with the growing popularity of blogs. Yahoo did little or no advertising in its early years; instead, people...
- Articles 2007-08-13
- Creating Subscription Services on the Web
- A subscription-based communications tool, such as a regular e-mail announcement or a newsletter, enables your organization to communicate directly — and in a cost-effective way — with customers and other subscribers about the things they care about.To avoid becoming seen as spam, however, ask people to sign up and make...
- Articles 2007-08-13
- MarketingSherpa's Email Award Winner Gallery 2007: Creative For Your Swipe File
- The best 39 email campaigns of the past year are now ready for your viewing - and inspiration - at MarketingSherpa's 2007 Email Awards Gallery. Includes best B-to-B campaigns, best email newsletters, best retail promotions and even best podcasts from brands, such as Sprint, Olympus, Nickelodeon, Dell, AAA, Doubleday and...
- White papers 2007-03-13
- Push eMail And Newsletter Training
- This presentation explains training for email and newsletter.
- Presentations 2006-12-01
- 7 Best Practices For E-mail Newsletters and E-mail Newsletter Marketing
- Many companies in modern day time has found that it is crucial to have an internet presence in order to be viewed as a real company. In fact there are many consumers who make buying decisions based on the information contained in a company's web site. Along with that has...
- White papers 2006-06-22
- What's New on Builder Online: News as It Happens
- Subscribers to the authors growing family of free e-mail newsletters know that they can find links to recent news articles of interest to home builders. But readers have requested a way to be alerted quickly when important events take place that can affect builders' operations. A brand new e-mail newsletter-the...
- White papers 2006-03-01
- B2B Email Marketing Best Practices: Hewlett-Packard
- Built gradually over the last five years, Hewlett Packard's (HP's) "Technology At Work" email newsletter provides a good model for B2B marketers planning to start an email program or those looking to advance an existing program to the next level. Because of its emphasis on deep customer research, relentless testing,...
- Research reports 2006-02-21
- Business e-mail Newsletter (2-Col., Uneven, W/Hyperlinks)
- This is a template for business e-mail newsletter with 2-col., uneven, w/hyperlinks.
- Tools & templates 2003-07-31
- The Marvelous, Mysterious Life of an E-Mail Newsletter
- The article asserts about a lot of the marvelous, mysterious life of an e-mail newsletter. The technology allows us, among other things, to know exactly who is opening and reopening the newsletter and when, what they click on, where they subsequently go on the client's web site, how many times...
- White papers 2003-02-25
- MarketingSherpa's Top 25 Case Studies on Marketing with Email Newsletters
- This case study gives the brief introduction to 25 marketer's real-life stories of how to use an email newsletter to raise sales, generate leads, and keep customers happy:They are the best way to learn and get at the nitty gritty essentials."Case Studies on B2C email newsletters to lift online...
- Case studies 2003-01-01
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