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- The 13 Prime Direct Marketing Numbers
- Direct marketing is a numbers business. It explains different reading medium for marketing issues as High quality newspapers are expanding circulation,New magazine launches continue at a rapid pace, Website with millions of visitors, Literature, brochures, sales materials etc. E-marketing is growing, fax-marketing is working and direct mail continues to be...
- White papers 2003-01-01
Additional Resources
- Avoiding Tricky E-mail Situations
- The immediacy with which e-mail has enabled people around the world to communicate with each other has great advantages—but also some real disadvantages. When we have little time to spare, we often feel under pressure to reply to e-mails as soon as they arrive in our inboxes, and this can...
- Articles 2007-02-28
- Getting the Most from E-mails
- E-mail has revolutionized global communications; it allows you to exchange information with colleagues, customers, and suppliers quickly and easily, 24/7.Friends and colleagues commonly use e-mail to share all types of data—text, photos, audio files, or video clips.Recently, it was estimated that more than 65 billion e-mail messages are sent daily,...
- Articles 2007-10-12
- Establishing an E-learning Program
- E-learning is flexible, cost-effective, and measurable. Obviously, online "classrooms" can accommodate far more people than traditional ones; and usually, it's much faster and far more convenient—not to mention free from ringing bells at the end of class! Perhaps that explains why the global e-learning marketplace, now worth over $25 billion,...
- Articles 2007-11-28
- Composing Effective E-mails
- While e-mail is the most convenient, and probably the most widely used, form of business communication today, many people do not know how to use it well. Because it’s an extremely quick and easy way of getting in touch with others, it’s easy to overlook the basics of business correspondence,...
- Articles 2007-02-28
- Amazon, Sony E-Book Battle Could Benefit Businesses In Big Way
- Amazon, Sony and other e-reader manufacturers have started dropping the prices of their devices, not only benefitting consumers but potentially SMBs (small- to medium- businesses) and the enterprise, which could adopt them at a higher rate. But upcoming tablet PCs from Apple, Dell and others present a possible wild-card for...
- News items 2009-08-09
- Using E-mail to Negotiate
- It's not unusual to conduct negotiations via e-mail. It's fast, convenient, reliable—and global, so we can conduct almost all preliminary discussions without spending time and money on travel. We're no longer captive to time zone differences or long waiting periods before connecting with the right person.We do, however, face new...
- Articles 2007-10-30
- Leave E-Mail Messages On Your E-Mail Server
- E-mail account types differ in how e-mail messages are saved and synchronized with the e-mail server. For example, by default POP3 e-mail accounts delete e-mail messages from the e-mail server when downloaded into Outlook. However, you can customize how e-mail messages are retrieved and saved. Other e-mail accounts, such as...
- White papers
- E-Mail Etiquette: Mind Your P's and Q's
- Are you a rude, blathering, unprofessional idiot who screams at people and probably failed high-school English? Hopefully not. But if you aren't paying attention to how you craft your e-mails, maybe that's what your correspondence is saying about you. Although e-mail has become the preferred form of...
- Blog posts 2008-09-22
- What Do E-book Readers Need to Catch Fire?
- What Do E-book Readers Need to Catch Fire?RE: What Do E-book Readers Need to Catch Fire?I love books, shop at amazon among other places and download e-books. The issue with Kindle is that it is yet another expensive gadget which is only good at one retailer. If they lower...
- Discussion threads 2008-10-28
- Why E-Reader Adoption Will Be Slower Than People Think
- Jack McKeown co-founded and was CEO of Perseus Books Group. He is now director of business development for Verso Digital, a vertical ad network for book publishers, and president of Conemarra Partners, a media consultancy. As the world’s book publishers gather for this week’s annual Frankfurt Book Fair, the...
- External links 2009-10-15
- Barnes & Noble e-reader to debut Tuesday
- NEW YORK - Barnes & Noble Inc. is expected to unveil an electronic-book reader Tuesday to compete with Amazon.com's Kindle in the still-small arena where some see bookselling's future heading. The New York Times reported that the wireless reader will be called the "Nook" and sell for $259 — the...
- News items 2009-10-20
- Barnes and Noble Debuts Nook E-Reader in Challenge to Amazon
- Barnes and Noble announced a new e-reader, the Nook, that it hopes will prove a strong competitor to Amazon.com?s Kindle line. The e-reader field has become increasingly crowded in recent months, with new offerings from giants such as Amazon.com running alongside other announced devices from smaller IT startups. NEW YORK...
- News items 2009-10-20
- Headline 2010: e-Reader device failure
- The market knows best, right? At this writing there are approximately 52 e-reader devices coming to market in the next 12 months. Fifty-two different devices coming to market (Here's what I wrote about Steve Jobs' approach to reader devices when there were just 45 e-readers on the horizon). Creative, the...
- News items 2009-11-02
- Sony unveils new e-reader in Kindle challenge
- Correspondents in Washington | August 26, 2009JAPAN'S Sony unveiled an electronic reader featuring a touchscreen and wireless connectivity in a bid to challenge Amazon's popular Kindle.Sony said the "Reader Daily Edition," Sony's first e-reader featuring 3G wireless connectivity, would cost $US399 ($478) and be in stores in December in time...
- News items 2009-08-25
- Google's Colonization of e-Book Devices Continues Apace
- The UK's Interead on Tuesday announced an agreement with Google to make more than a million titles from the search giant's vast library of digitized public domain books available for free on its Cool-er e-book readers via the Coolerbooks.com web site. It was Google's first e-book partnership with a company...
- News items 2009-09-02
- For e-Book Readers, the Price Is Not Right
- The introduction of e-book readers to challenge Amazon's Kindle has brought new price competition to the market. The launch of Sony's $199 Reader and Interead's $249 Cool-er prompted Amazon to drop the price of its introductory-level Kindle 2 to $299 from $359 within months of its debut. But prices still...
- News items 2009-09-03
- LiveOffice Opens Archiving to Most Online E-Mail Services
- LiveOffice is using its SAAS-based CloudMerge platform to integrate a number of e-mail services with its archiving. Archiving systems can be deployed for either cloud or on-site e-mail systems and can be done in short order, CEO Nick Mehta said.Cloud services provider LiveOffice announced Nov. 11 that it has begun...
- News items 2009-11-11
- Amazon faces e-book challenge from Barnes & Noble
- US book giant Barnes & Noble is setting its sights on Amazon as it unveils plans to launch its own e-book store, following the acquisition of e-book seller Fictionwise. Barnes & Noble, the largest bookseller in the US, paid USD15.7m...
- Articles 2009-03-06
- Barnes and Noble E-Reader Info and Images Leaked Online, Say Reports
- Barnes & Noble's much-rumored e-reader device will feature a 6-inch e-ink display and a second multi-touch display, according to photos and information leaked online via tech-blog Gizmodo. Expected to be officially announced on Oct. 20, the Barnes & Noble device will compete against Amazon.com?s Kindle line as well as devices...
- News items 2009-10-14
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