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- Advertising: Are You Legal?
- If the time has finally come for a person to begin advertising his or her business in print or other media, there are several pitfalls awaiting the person if he or she don't adhere to certain legal procedures. Each year courts seemed to be packed with frivolous law suits. Even...
- White papers
- How to Grow Your Small or Home Based Business to the Break-Even Level
- Why do small businesses fail? One of the main reasons is that they never reach, or grow beyond, the elusive break-even point. That time in business where revenues finally equal expenses. Up to this point the business must be subsidized by either borrowed money or money that comes out of...
- White papers
- How to Do a Break Even Analysis
- When their costs are under control a person needs to consider a break even analysis for each product or service provided. The break even analysis assumes that average variable costs are going to remain constant for each product or service. This analysis is strictly internal. It doesn't consider things like...
- White papers
- How to Make Word of Mouth Advertising Work for You
- In a marketing plan, a person will want to set certain goals for the advertising to accomplish. Perhaps the person is introducing a new product, or a new service or increasing traffic flow at the business. To attain these goals, a person may use newspapers, radio, TV, direct mail or...
- White papers
- Six Types of Advertising and How to Use Them
- Mistakes in advertising can be costly to small business. For this reason many business decide either not to advertise at all or to be very conservative with their ads. However, using the right "Type" of advertising, with the right message, can cut the cost of advertising by making it more...
- White papers
- What to Do if Your Competition Is Lying About You
- As a person achieves success and begin to take market share away from competitors, some may resort to drastic measures. In many cases these measures are not always honest or ethical. The first thing to do is not to over react to the negative information. In some cases it may...
- White papers
- How to Plan Your Advertising Budget Strategy
- Advertising is probably the toughest part of any business. How much to spend, where to place the ads, how often, what message to send, and to who? It's not possible to answer all these questions in one paper so the author instead deals with the budget creation in this paper.
- White papers
- What Makes a Great Ad?
- This paper discusses ten tips to make a great ad which are: we all like surprises, keep it simple, get me involved, make me curious, great ads command answers, draw your own conclusion, the headline and the image tell the story, they never brag, they're always well executed, and they...
- White papers
- How to Start a Service Business
- In the early stages of business a person may need to provide all or a portion of a job to some customers to assure them of the quality of work. A cleaning service may give one month free on a six-month cleaning contract in order to demonstrate the reliability of...
- White papers
- The Best Small Town Business Promotions
- If the business is new or a struggling business promotion is one of the best marketing tools to move the business towards success. Promotion must do two things. One, it must be profitable. It has to produce more in customers profits to the business than the promotion costs. Two, it...
- White papers
- How to Do a Successful Print Interview
- Sooner or later a newspaper or magazine reporter is going to show up on the doorstep requesting and interview. Sometimes it will be positive other times a person may be defending his or her business or industry against negative publicity. This paper discusses a few things to help a person...
- White papers
- Radio or TV Interviews: How to Make the Most of Them
- Sooner or later the time will come when a person is asked or will ask to appear on radio or tv. It may be a business promotion, and advertisement or an interview about the industry. It's almost as bad as public speaking and most people fear that more than death...
- White papers
- Low Cost, Small Town Promotion
- Marketing, advertising and promotion. So alike in some ways and so different in others. Each will absorb all the finances a person wants to throw at them and still ask for more. In order for any promotion to work it must be directed to the right people. Promotions work because...
- White papers
- How to Do Market Research in a Small Town
- Small town market research is done a little differently than in large cities. Market research is gathering, recording and analyzing information about products or business. Market research can be used to get information about pricing, customer service, delivery, new products and customer behavior and buying habits. If it is done...
- White papers
- Direct Mail: Why It Works and How to Use It
- Suppose a person were a real estate agent and every morning when the person walked in the office, there on the desk, would be a list of people ready to buy a house that day. They qualified for the credit, and were ready to buy. All the person needs to...
- White papers
- How to Know When and When Not to Advertise
- One of the major problems facing most small town business owners is advertising. Who is the target market? Where are they? How much should be spent on advertising? Will advertising work? What should the ad say? The questions are endless. But, except for a sale, the one question seldom asked...
- White papers
- How Smart Marketing Builds Business
- In order for a marketing plan to be successful it must do four things. One, it must reach the right target market with the advertising message. Two, it must reach customers on a regular basis creating TOMA Top of mind awareness, Three, it must plainly spell out the differences and...
- White papers
- How to Keep Good Employees in Your Small Business
- The reason employees are hard to keep is because they have their own personal goals and those goals are not to make the business owner, rich. How can a business create a work environment that helps the business owner and the employee both reach their goals? This paper explains how.
- White papers
- How to Market the Price of Your Products and Services
- The first lesson any advertising student learns is that in advertising a person stresses the benefits of the product or service not the features. It's not what the painting is of that makes it valuable it's who painted it. A sedan has four doors. A feature. So what? The benefit...
- White papers
- Sales Training: Sell the Solution, Not the Product
- Positioning is the technique of marketing and advertising a person's products or services in such a way that it groups the competition together and sets a person apart as something better at the same time. It's a very powerful technique. This paper shows how to use it to one's advantage.
- White papers
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