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- Using Mobile Technology to Bring Manufacturers and Retailers Together
- This case study spotlights how ECRM, a leader in the conference management industry, is using mobile technology as a collaboration tool for the manufacturers and retailers who attend its EPPS (Efficient Program Planning Sessions) conferences. Download the paper to learn why ECRM provides a Gateway M275 notebook-to-tablet PC to all...
- Case studies
- Improving Online Customer Relationships
- Just as the term e-business no longer refers to the simple practice of conducting business on the Internet, the expression e-CRM has evolved from just an online point application to a more comprehensive, ongoing strategy to enhance the end user's overall experience. e-CRM, developed as a complement to a business's...
- White papers 2003-04-28
- ACCPAC ecrm Version 5.0: Architecture White Paper
- Investing in a Customer Relationship Management (CRM) application is no different than any other business management software investment - whether one is looking for an enterprise level software application or a department level solution, one expect a quick and measurable return on the investment. Before investing in a CRM application,...
- White papers 2002-09-17
- ecrm: Connecting With Customers
- From the executive summary: ‘While electronic Customer Relationship Management (eCRM) is attracting increased attention from business leaders, the technology is not always well understood by companies that use it. It combines so many important elements that it is easy for a company to do one or two things right and...
- White papers 2001-03-01
Additional Resources
- Enterprise Customer Relationship Management
- Traditionally, organizations have relied on mass marketing techniques. They have purchased volumes of demographic, socioeconomic and historical data from national sources. As a result, these mass marketing and target marketing methods are quickly becoming antiquated. Today, consumers are more sophisticated, and they have less time than ever. Companies must work...
- White papers 2001-02-01
- What your CRM investment can do for you
- Information--it can take your business right to the top. But only if you know how to use it correctly. If sales doesn't know what customer service knows, and customer service doesn't know what the credit department knows, your relationships with customers can be damaged. This white paper from the Touchtone...
- White papers
- Do You Really Know Who Your Customers Are and What They Want?
- The Internet, as both a marketing and sales channel is redefining well-known customer shopping patterns and behaviours. As technology and manufacturing fast become commodities with little difference in product pricing and margins, the customer relationship is the only area where real competitive advantage is still possible. The key to meeting...
- White papers 2002-04-30
- Enterprise-Wide Customer Relationship Management
- Article enumerates the concept of enterprise-wide customer relationship management which is useful for developing marketing strategies or for strategic formulation. Customer relationship management is a business concept as old as business itself. For a small business servicing less than a thousand or so customers, it is feasible to build and...
- White papers 2000-05-01
- Meter Readers
- Article defines loyalty value added methodology. It is a method used bye Wisconsin Gas to evaluate e-commerce project to reexamine its priorities. With deregulation looming, Wisconsin Gas was looking for ways to secure customer loyalty through more customer-focused services that would differentiate it from the competition. Many areas of the...
- White papers 2001-01-15
- Optimizing Your Return on Marketing Investment
- In this article, one will explore how to "show the money" for high-performance marketing investments. The value proposition for a high- performance marketing investment differs from the one of an investment in customer relationship management (CRM) or eCRM, which is typically made to improve transactional effectiveness in the call center...
- White papers 2001-11-01
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