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- Cracking the Colour Code
- A joke extracted from a talk by Charlie Munger, Warren Buffet’s partner: Then there was the guy who sold fishing tackle. I asked him, "My God, they're purple and green. Do fish really take these lures?" And he said, "Mister, I don't sell to fish." ...
- Blog posts 2009-06-10
Additional Resources
- DigiScents Wins Edward De Bono Medal
- DigiScents, Inc. (www.digiscents.com), the pioneer of digital scent technology, won the Edward de Bono Award for the most practical and effective new idea of the year. The award was given as part of the Saatchi and Saatchi Innovation in Communication Award 2000, a global competition that recognizes innovations that have...
- Research articles 1970-01-01
- De Bono: Four Ways to Kick-Start Creative Thinking
- Dr Edward De Bono was in London this week to promote his new book and extol the virtues of creative thinking. The celebrated pioneer of lateral thinking thought his works are now compulsory reading in Argentina and India has just published this latest...
- Blog posts 2009-07-09
- Developing New Ways of Thinking
- Over the years we tend to develop thinking styles that become ingrained. People who say, "I'm not creative" or "I'm not really a thinker" simply have not been made aware of, or adopted, thinking patterns different from their own. We are all capable of breaking old habits, and this checklist...
- Articles 2007-04-20
- Taking Different Approaches to a Problem
- We are under such time pressures at work that we tend to solve problems based on what has worked in the past. This approach precludes us from finding new and effective solutions. Instead, we look for "quick fixes." Considering a problem from different perspectives helps us solve...
- Articles 2007-12-03
- Crane's creative thought
- ALWAYS KEEN TO IMPROVE HIS managerial qualities, ABN Amro chief executive Steve Crane was seen listening attentively to the world's leading authority on creative and conceptual thinking, Dr Edward de Bono at a luncheon recently. de Bono challenged Australia's CEOs to "adopt new ways of thinking" at a function...
- Research articles 2001-06-27
- Dealing with Failure
- Thomas Edison (1847–1931) is credited with the invention of the phonograph and the electric light bulb. When asked about his numerous experimental failures, he said: "I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not work. When I...
- Articles 2007-11-08
- Help! I've Lost My Focus
- Can you believe it --- we're halfway through July already! Do you feel the days fly by? Do you get caught up in day-to-day stuff that is often urgent but not that important or particularly innovative? Anyone who's read Stephen Covey's books will be familiar with the...
- Blog posts 2008-07-14
- The Best Business Books to Start With
- Nobody ever gave me a list of books to read when I started working. But 800CEORead has a First Five Books list (really, six books). The list wasassembled with the idea that good stories, based on real world experience, and context are the most important things for...
- Blog posts 2009-01-30
- To Do or Not to Do? That is the Question
- Got heaps of ideas but not sure how to evaluate them? Worried an idea will go bad once implemented? Most of us run with ideas without thinking them through in a deliberate manner or without applying the right tools. Our thinking toolkit can be...
- Blog posts 2009-03-15
- Can't Innovate? Borrow
- If you can't create, borrow someone else's ideas, advises David Kord Murray in his book, "Borrowing Brilliance". Borrowing other's ideas is common to most creative thinkers, as Murray points out. Everyone, from Albert Einstein to Bill Gates and Steve Jobs "stood on the shoulders...
- Blog posts 2009-09-02
- Building Your Creativity
- We all have creative talent, but many of us lack confidence in our own creativity. “I’m not very creative” is a common lament, even from people who manage their careers well and succeed in bringing real value to the businesses where they work. In fact, developing a more efficient approach...
- Articles 2007-02-28
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