BNET Industries

Last Fiscal Year Sales:$17.5M
  • Private
  • US
Dow Jones Description

Due to Einstein Medical's rapid expansion, Einstein Industries was formed as an umbrella to the company's Internet directory products, software solutions, and online publishing and consulting services, enabling companies to secure a competitive edge in the Internet marketplace. Einstein's Internet directory products, including LASIKDocShop.com, CosmeticsDocShop.com, DentalDocShop.com, InfertilityDocShop.com, and LawyerShop.com, drive consumers to the web sites of doctors, dentists, and lawyers. The sophisticated Docshop directory system offers a means of generating large-scale revenue for a variety of business segments. "Einstein Industries will help businesses develop strategic marketing programs equipped to meet twenty-first century needs," said Robert Silkey, founder and CEO of Einstein Industries. In 1999, Einstein underwent a remarkable transformation, beginning with the replication of its successful medical directory model to launch LawyerShop.com. The LawyerShop directory, whose revenue results have mimicked the established trends for Einstein Medical clients, enables consumers to locate information from reputable sources on a variety of legal topics (personal injury law, medical malpractice, etc.), on the web sites of lawyers in their local area. Also in 1999, Einstein Medical launched VABfn.com, a medical finance service. Until recently, Einstein Medical operated as a self-funded Internet company. ...

President, CEO
Robert C Silkey
Number of Employees 74
Contact Information

6675 Mesa Ridge RD

San Diego, California 92121

www.einsteinmed...

NAICS Code Computer Systems Design Services: 541512

News & Analysis

einstein medical inc. - All News and Analysis

Decision Makers

Name (plus bio) Position
Robert C Silkey President, CEO
George Richeson Vice President of Sales
Stephen Schoch Vice President of Sales
Dennis Gerasimenko Director of Information Technology
Keith Humes National Sales Director
Pamela Lund Director of Marketing
Steve Schadt Director of Corporate Development
Susan Gail Patient Advisory Director
Nathan Johnson Senior Editor

Organization Position Status
Gacovino, Lake & Associates CEO, Chairman Current
Einstein International CEO, Chairman Current
Einstein Industries CEO, Chairman Current
Einstein Dental President, CEO Current
Einstein Medical, Inc. President, CEO Current
Einstein International Founder Current
Einstein Industries Founder Current
Vectorvision Board of Directors Current
American Medical Consultants Founder Former
Einstein Industries Owner Current
Eastern Kentucky University Undergraduate, Marketing Former

George Richeson joined Einstein Industries as Vice President of Sales after achieving remarkable results in medical marketing for more than 26 years. Mr. Richeson was formerly Southeast Division Manager for Alcon Surgical, a division of Alcon Laboratories, where he produced record revenue numbers for the company. During his tenure at Alcon, Richeson's responsibility of sales grew from $150,000 to approximately $22 million. Mr. Richeson subsequently produced similar results for other healthcare companies, including Coburn Optical, Intermedics Intraocular, Innovative Surgical Products, and Allergan. Mr. Richeson was a founding member of DGR, Inc., a manufacturing company specializing in intraocular lenses, where he sat on the Board of Directors. His expertise led to DGR's retention of such prominent clients as Emory University, Health South Hospitals, and the Medical University of South Carolina. Mr. Richeson is also the founder and owner of Richeson and Assoc., a laser rental firm reaching the plastic surgery, ophthalmic, and dermatology healthcare markets. He holds two medical surgical patents. Richeson completed his undergraduate degree in Industrial Management, as well as his MBA, at the University of Alabama.

Organization Position Status
Einstein Dental Vice President of Reimbursed Sales Current
Einstein Medical, Inc. Vice President of Sales Current
Einstein Industries Vice President of Sales Current
Einstein International Vice President of Sales Current
Gacovino, Lake & Associates Director of Sales Operations Current
Einstein International Director of Sales Operations Current
Einstein Industries Director of Sales Operations Former
Alcon Laboratories, Inc. Manager Former
The University of Alabama Undergraduate Degree In Industrial Management Former
Innovative Surgical Products, Inc. Former
Allergan, Inc. Former
Alcon, Inc. Former
The University of Alabama MBA Former
The University of Alabama Undergraduate Degree In Industrial Management Former
Medical University of South Carolina Former

Organization Position Status
Einstein Medical, Inc. Vice President of Sales Current

Since being named Director of Information Technology in 2004 Dennis Gerasimenko has made a significant impact on the companya s IT operations. To increase efficiency Mr. Gerasimenko restructured the department, hiring approximately 65 percent of its current staff and reorganizing project time allocation to meet deadlines. Mr. Gerasimenko also co-founded Einsteina s Technical Support department and currently oversees the companya s System Administration and Internal Development teams. He plays a vital role by regularly advising the companya s executives on the latest trends in Information Technology. Mr. Gerasimenko began his career in Information Technology as a freelance graphic designer and web developer, which led him to work opportunities at Internet marketing firm Intrasell and web development company Bytes On-Line. He was subsequently hired by Einstein Industries, where his Linux expertise allowed him to develop the first dynamically-driven version of DocShop.com, the companya s core Internet property. Mr. Gerasimenko then created the Einstein Information System (EIS), Einsteina s customer relations and asset management application; IMPACT, one of the first email marketing and mailing list management programs to hit the market; and VAB Mail, Einsteina s successful web mail system. Prior to pursuing a career in Information Technology, Mr. Gerasimenko earned degrees in Architecture from Kharkov State College of Architecture and the Ukrainian Academy of Art.

Organization Position Status
Einstein Medical, Inc. Director of Information Technology Current

Keith Humes began working as a sales rep for Einstein in 1999 and quickly worked his way up the ranks. Mr. Humes was named National Sales Director in January of 2005 after a remarkable five-year streak as Einstein's top salesperson (2000-2004). He currently oversees Einstein's growing sales force and directs sales operations for Einstein's three main divisions (medicine, dentistry, and law). Prior to his impressive career at Einstein, Mr. Humes was involved in a number of successful entrepreneurial pursuits in the construction, recycling, and restaurant industries. During this time he gained valuable experience in management and customer relations, which he was later able to apply to his position at Einstein. Mr. Humesa s ascendance to National Sales Director was due not only to his ability to bring in record revenues, but also to his success establishing and maintaining top accounts and his ability to manage and grow sales teams. Mr. Humes attended La Salle College High School in Philadelphia, PA, and went on to study business and economics at Atlantic College in New Jersey.

Organization Position Status
Einstein Medical, Inc. National Sales Director Current

Organization Position Status
Einstein Industries Director of Production Current
Einstein Dental Director of Marketing Current
Einstein Medical, Inc. Director of Marketing Current
University of Northern Colorado Bachelor of Science, Business Administration With Emphasis on Finance Former

Organization Position Status
Gacovino, Lake & Associates Director of Corporate Development Current
Einstein Dental Director of Corporate Development Current
Einstein Medical, Inc. Director of Corporate Development Current
Einstein Industries Director of Corporate Development Current
University of California Bfa Former
Rhode Island School of Design Design and Theory Former

Susan Gail is a plastic surgery consultant providing help and support for those seeking all types of cosmetic surgery, including liposuction recovery information, advice, and more. She is also Patient Advisory Director for Einstein Medical, master makeup artist, author of Cosmetic Surgery: Before, Between and After, and the creator of THE GAIL METHOD of Cosmetic Therapy, which is used by plastic and reconstructive surgeons, dermatologists, psychiatrists, psychologists and other therapy specialists, often with amazing results. Susan Gail is also the creator of the Recovery Enhancement Post-op Care Kit. A wife and mother of two who lives in Southern California, Susan Gail served on the Board of Directors of the San Diego Mental Health Association and was a consultant for the San Diego City School District's Gifted and Talented Education program. She has designed community education programs for Scripps Health and Sharp Memorial Hospitals which emphasize self-empowerment for adults and at-risk teens, and she generously donates much of her time to charitable causes.

Organization Position Status
Einstein Medical, Inc. Patient Advisory Director Current
Susan Gail Enterprises, Inc. Cosmetic Surgery Consultant Current
Women and Company Board of Directors Current

Nathan Johnson oversees all of Einsteina s publications, including white papers, articles published for journals and trade publications, newsletters, marketing collateral, and other internal corporate content. Mr. Johnson also serves as ghostwriter to Einsteina s executives. His work has been published in numerous journals and trade publications for the medical, dental, and legal markets, including Cosmetic Surgery Magazine, Ophthalmology Management, The Journal of Cosmetic Dentistry, EyeWorld, Spa Management, and Ophthalmology Times. Mr. Johnson began working at Einstein as a Web Writer and Editor in 1999. After developing the content for many of Einsteina s internal and client websites, in 2000 Mr. Johnson was hired by Einstein Publishing as a Staff Writer for Imagine Your Health, Einsteina s consumer magazine dedicated to elective, fee-for-service medicine. The excellent work he produced at Imagine Your Health led to his promotion to Managing Editor in 2001. Mr. Johnson was subsequently promoted to Senior Editor of Einstein Industries to spearhead the companya s push for publication of white papers and articles in the major trade publications and journals. Mr. Johnson earned an M.A. in Literature from the University of Toronto and a B.A. in History from the University of California at San Diego (UCSD).

Organization Position Status
Einstein Medical, Inc. Senior Editor Current
Einstein Industries Senior Editor Current
Einstein Dental Senior Editor Current
Ceatus Media Group Executive Editor Current
University of Toronto M.A. In Literature Former
University of California, San Diego B.A. In History Former
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