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	<title><![CDATA[electronic arts inc. and in-game advertising Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to electronic arts inc. and in-game advertising]]></description>
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		<title><![CDATA[Obama Using In-Game Advertising]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000262/obama-using-in-game-advertising/]]></link>
		<description><![CDATA[In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...]]></description>
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		<pubDate>Tue, 14 Oct 2008 00:16:06 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
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		<title><![CDATA[In-Game Advertising Moves to Playstation 3, But What Works?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100096/in-game-advertising-moves-to-playstation-3-but-what-works/]]></link>
		<description><![CDATA[Sony announced today that they'll open up the Playstation 3 for in-game advertising.Â  From the AdWeek article:  Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment America, Foster...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
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		<pubDate>Thu, 05 Jun 2008 19:09:08 -0700</pubDate>
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		<title><![CDATA[EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_18/ai_n24926723]]></link>
		<description><![CDATA[Agreement Enables Integration of In-Game Advertising and Premium Video Game Content into Long-Term Campaign Planning and Media Buying Processes]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Mar 2008 00:00:00 -0700</pubDate>
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		<title><![CDATA[EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC Titles; Agreement with Massive Provides In-Game Ad Solution for up to Four Titles]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_31/ai_n26972671]]></link>
		<description><![CDATA[REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ:ERTS) today announced an agreement with Massive Incorporated, a leading network for video game advertising, in a move that will offer to marketers on a global basis new dynamic advertising opportunities across select EA franchises on the Xbox 360TM video game and entertainment...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 Aug 2006 00:00:00 -0700</pubDate>
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		<title><![CDATA[Double Fusion Hires In-Game Advertising Leader Julie Shumaker as Vice President of Sales; Former Electronic Arts Exec Responsible for Industry's First Seven-Figure Marketing Deals To Lead Double Fusion Worldwide Sales Team]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_14/ai_n16620812]]></link>
		<description><![CDATA[SAN FRANCISCO -- Leading independent in-game advertising company Double Fusion has brought on Julie Shumaker, the top advertising sales professional in the in-game advertising industry, as Vice President of Worldwide Sales. Shumaker, renowned for having established the industry's first seven-figure product placement deals with McDonald's and Intel in Electronic Arts'...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
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		<title><![CDATA[Electronic Arts says in-game advertising is "just around the corner".]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200509/ai_n17571382]]></link>
		<description><![CDATA[Byline: Will Sinclair     Byline: Will Sinclair   ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 13 Sep 2005 00:00:00 -0700</pubDate>
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