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	<title><![CDATA[electronic arts inc. and microsoft xbox Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to electronic arts inc. and microsoft xbox]]></description>
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		<title><![CDATA[Obama Using In-Game Advertising]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000262/obama-using-in-game-advertising/]]></link>
		<description><![CDATA[In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
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		<pubDate>Tue, 14 Oct 2008 00:16:06 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
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		<title><![CDATA[EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_18/ai_n24926723]]></link>
		<description><![CDATA[Agreement Enables Integration of In-Game Advertising and Premium Video Game Content into Long-Term Campaign Planning and Media Buying Processes]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[agreement]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
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		<title><![CDATA[EA Announces 'LIVE Launch' for Medal of Honor Airborne Plus Xbox 360 Demo Now Available]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_August_29/ai_n27358976]]></link>
		<description><![CDATA[72 Hours of 'Play & Win' Tournaments September 7-9]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 29 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+xbox.html"><![CDATA[Microsoft Xbox]]></category>
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		<title><![CDATA[EA Launches Into Space Combat With Release of Wing Commander Arena on Xbox LIVE Arcade]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_July_23/ai_n19378819]]></link>
		<description><![CDATA[Beloved Game Franchise Now Available in Robust 16-Player Online Arcade Game]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Jul 2007 00:00:00 -0700</pubDate>
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		<title><![CDATA[Master the Skills Required to Play Like a Pro in EA's FIFA Soccer 08 for Xbox 360 and PLAYSTATION 3]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_5/ai_n27263348]]></link>
		<description><![CDATA[Advanced AI, Realistic Shooting Mechanics, New Be A Pro feature and User-Defined Skill Moves Enable Fans to Experience the Challenge and Exhilaration of a Professional Player]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 05 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
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		<title><![CDATA[Prepare to Launch - EA's Boom Boom Rocket Explodes onto Xbox Live Arcade]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_11/ai_n27198338]]></link>
		<description><![CDATA[Highly-Anticipated Music Rhythm Game Arrives on Xbox LIVE Arcade]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 11 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
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		<title><![CDATA[EA Ships DEF JAM: ICON for Xbox 360 and PLAYSTATION 3]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_March_6/ai_n27287266]]></link>
		<description><![CDATA[Featuring a Roster of Top Hip Hop and Hollywood Talent as well as an Incomparable Soundtrack, DEF JAM: ICON Delivers the Most Authentic Hip Hop Lifestyle Videogame Experience]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Mar 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
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		<title><![CDATA[EA Launches Wing Commander Arena onto Xbox LIVE Arcade]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_22/ai_n27157471]]></link>
		<description><![CDATA[Legendary Game Franchise Delivers 16-Player Online Space Combat]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 22 Feb 2007 00:00:00 -0800</pubDate>
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		<title><![CDATA[EA Launches Onto Xbox Live Arcade With Boom Boom Rocket]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Jan_17/ai_n27115481]]></link>
		<description><![CDATA[Original Rhythm Music Arcade Game Developed by Bizarre Creations]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 17 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
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		<title><![CDATA[FIFA, EA and Xbox Welcome the World's Best Virtual Football Players to the FIFA Interactive World Cup Grand Final 2006]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Dec_6/ai_n27077727]]></link>
		<description><![CDATA[Grand Final of the Only FIFA Sanctioned Virtual Football Tournament to Take Place in Amsterdam on December 9th]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 06 Dec 2006 00:00:00 -0800</pubDate>
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