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- Insuring Interest In You With Your Elevator Speech
- Last month SNAIFA members learned new ways of responding to that often asked question from strangers: What do you do? They each developed their elevator speech to not only tell strangers what they do, but do so in such a way that their listeners immediately understood what it can do...
- White papers 2003-01-01
- Write a Great Elevator Speech
- Your dream client is standing next to you in the elevator. How can you use the next few minutes to sell him your idea or company? Ira Koretsky, CEO of Business Storytellers, has written "elevator speeches" for Charles Schwab and Warner Bros. Here he shows you how to craft a...
- Videos 2007-09-06
Additional Resources
- Good Advice for Your Elevator Speech
- Most "elevator speeches" suck. Almost every pitch I've heard (and I've heard plenty) tries to cram in as much information as possible. That kind of motormouth behavior is wicked dumb, because if you're giving a brief presentation, you job is to pique interest, not convey information. You want to land...
- Blog posts 2009-07-23
- The elevator speech.(Brief Article)
- A very successful entrepreneur was noted for his ability to make remarkably beneficial partnership deals between companies in completely different product lines. When asked the secret of his success, he answered, "the elevator speech." By that he meant that he had a prepared speech to give...
- Research articles 2000-02-01
- How To Craft Your Elevator Speech
- Terri Sjodin, founder and principal of Sjodin Communications, a public speaking and sales training company, goes over the six components of a successful three-minute elevator speech.
- Videos 2008-03-06
- Prepare Your Elevator Speech
- How many times have you been unable to find the right words in an impromptu situation like this? Selling yourself on command can be tough, particularly when you have to do it in a short time period. This is why you should develop an elevator speech, or a sound bite...
- White papers 2008-01-01
- 5 Truly Horrible Elevator Pitches
- In the post "Why Your Elevator Pitch Stinks," I explained how a good elevator pitch has to be crisp, pertinent, energetic and focused. Unfortunately, that's advice that tends to fall on deaf ears.  Most elevator pitches are truly awful, even from companies that are otherwise pretty savvy. ...
- Blog posts 2009-02-23
- How to Rewrite an Elevator Pitch (Pt. 2)
- On Monday, I posted a rewrite of an elevator pitch in "How to Rewrite an Elevator Pitch (Pt.1)." (Original title, eh?) I then asked you readers to vote on which one you liked best. The result was overwhelmingly in favor of the rewritten...
- Blog posts 2008-08-06
- Job Search Tips: Find A Job Faster By Writing A Good 30-Second Speech
- A lot of looking for a job is purely a matter of communication. You've got to tell people who you are, what you do, where you're going, and why you have what it takes to go there. Sounds basic enough, but here's the catch: you have about a mosquito's sneeze...
- White papers 2007-01-23
- Great Elevator Pitch! What Now?
- Over the past week, I've been posting about elevator pitches. Probably the most important part of the elevator pitch is the "call to action" at the end. In most of the elevator pitches that people have sent me, the call to action (if...
- Blog posts 2008-12-17
- Video: Crafting an Elevator Pitch
- In this video, the lovely and talented Terri Sjodin, author of the bestselling book The New Sales Speak gives some excellent pointers on how to make an elevator speech memorable. By the way, Terri also has a lot to say in her book about longer presentations and...
- Blog posts 2008-12-16
- Create an Opportunity in 10 Seconds
- If you don't have a quickie sales message, you're not ready to sell. A quickie sales message is one that you can deliver in 10 seconds or less, but which sets up the conditions under which you can pursue a selling opportunity. First, some background. Last week's...
- Blog posts 2009-07-27
- Introducing New Employees to Concepts of Six Sigma
- A brief, well-organized presentation can be an effective method to introduce new employees to the concepts of Six Sigma, and at the same time stimulate interest and future participation in Six Sigma projects. Developing such an orientation is relatively easy. Most organizations already have an "elevator speech" 'the proverbial one-minute...
- White papers
- Seven Steps To Better Networking
- Develop an elevator speech. If you're not familiar with the term, an elevator speech is a 30 second synopsis of you experience that you want people to remember about you. Cultivate your network of relationships. Tap into your existing relationships-friends, family, former colleagues, people you know. Focus on creating a...
- White papers 2008-01-01
- How to Get Started in Public Speaking
- When a person is starting out in business, the most effective and least expensive way to market himself or herself is by word of mouth - the person's mouth. For Truax, the most important speaking opportunity is the "Elevator speech" - what a person says at mixers and networking opportunities...
- White papers 2004-08-25
- Knowing Customer Internal Feelings Builds The Bridge To High Sales
- Sales professionals have to understand each customer and how to effectively relate to them on a human level. A well- rehearsed elevator speech may work for a single point of sale. However, if you are responsible for building long-term relationships with customers, it is sheer and ineffective. The article discusses...
- White papers 2003-01-01
- Crafting Your 15-Second Elevator Speech
- For most business owners, getting to the crux of what they really do is the hardest, yet potentially most rewarding, one-minute conversation they'll ever have. In that shortest of time spans, potential customers, vendors and employees will make a complete assessment of a person and his or her company, deciding...
- White papers 2005-05-27
- An Elevator Speech Can Help You Land The Job
- Think about the networking you do. So many opportunities can occur and you could extend your job search by striking up a conversation while waiting in line at the grocery store, riding the bus, watching your son's soccer game, or waiting at the doctor's office. And, don't forget about the...
- White papers 2008-01-01
- 7 Ways To Easily Network
- People underestimate how easy it is to network, no matter what field they are in. Along those lines, they also underestimate the importance of networking. Networking has also branched out to focus on free self-promotion ideas and free self-actualizing hints. Many people are less intimidated when they prepare for a...
- White papers 2003-01-01
- A Business in One Sentence
- Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for a person's business. The author prefers to use his same system for creating clarity for himself in what he is selling, creating an elevator or introduction speech, and also material for...
- White papers 2005-08-09
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