eLong Inc.

Guangfu Cui has served as our Chief Executive Officer ("CEO") since October 8th, 2007. Prior to joining eLong, Mr. Cui was the Managing Director for FedEx Kinko's China. Mr. Cui positioned the company as a market leader in the digital printing industry in China, with 16 centers and 300 employees within four years after his joining. Prior to FedEx Kinko's, Mr. Cui worked for Procter & Gamble China for over 12 years, including two and half years working in the United States. He was instrumental in building Procter & Gamble China's distribution network and retail coverage system. Guangfu Cui holds an MBA from Kellogg School of Management at Northwestern University in Evanston, Illinois, and a BA in Law from Peking University.

Henrik Kjellberg has served as Chairman of eLong, Inc. since March 10, 2007. Mr. Kjellberg served as the Company's Interim Chief Executive Officer from April to October of 2007, and he has been a member of our board of directors since October, 2005. Mr. Kjellberg is President of Expedia Asia Pacific, a division of Expedia, Inc. Before that, Mr. Kjellberg was Senior Vice President of international lodging & destination services. Previously he held the position of Vice President and Managing Director, Supply Europe for Expedia, in which role he oversaw all hotel, car and destination services for the region. Since joining Expedia in 2001, Mr. Kjellberg has overseen the launches of Expedia Netherlands and Expedia Italy. Additionally, he managed Expedia.com's WWTE(TM) private-label service in Europe. Prior to joining Expedia, Mr. Kjellberg worked for Procter & Gamble and Scandinavian Internet portal Spray. Mr. Kjellberg holds a Master of Science in economics from the Stockholm School of Economics.

Arthur Hoffman has served as our director since December 2004. Mr. Hoffman is Managing Director of Expedia Australia, leading the charge to launch an Expedia point of sale in Australia. He previously worked for Qantas in Sydney, where he was responsible for the strategy, ecommerce and technology team for Qantas Holidays, a fully owned tour operator. Before his time with Qantas, he worked as a management consultant for seven years with Arthur Andersen and Booz Allen & Hamilton in Australia and Europe, focusing on industries such as travel, ecommerce, consumer goods, media and telecommunications, and financial services.

Johan Svanstrom has served as our director since February 2006. Mr. Svanstrom is General Manager of Private Label of Expedia Asia Pacific, in which role he is responsible for building Expedia's Private Label business across the Asia Pacific region. Prior to joining Expedia, Mr. Svanstrom was in charge of the Digital Innovations Group at McDonald's Corporation for three years. Prior to that, Mr. Svanstrom was co-founder and CEO of Freefund, a company providing online grant search capabilities for university students in four different European countries. From 1999 to 2002 Mr. Svanstrom served as Vice President of Business Development at Glocalnet, a voice-over-IP telecom company, which he helped take public on the Stockholm Stock Exchange. Mr. Svanstrom holds a BA in Business Administration and an MBA from the Stockholm School of Economics.

Mike Doyle has served as our Chief Financial Officer("CFO") since April 1, 2009. Prior joining eLong, Mr Doyle was the Chief Financial Officer of Expedia Asia Pacific based in Hong Kong, a division of Expedia, Inc., and was formerly a member of eLong's Board of Directors from December 2004. Before that, Mr. Doyle served as the corporate development director and was responsible for Expedia's investment activities in Asia. Prior to Expedia, Mr. Doyle worked as Chief Financial Officer of Teledesic, a Seattle-based broadband communications company founded by Craig McCaw and Bill Gates. Doyle started his career as an investment banker at Morgan Stanley & Company in New York and Singapore. While in Singapore, he also worked for the Government of Singapore Investment Corporation, making private equity investments in Southeast Asia. Mr. Doyle holds a Bachelor's degree in Finance from Southern Methodist University and an MBA from Harvard Business School.

Thomas Gurnee has served as our director since November 2004. Mr. Gurnee is the President and Chief Operating Officer of GlobiTech Inc. His previous positions include Chief Financial Officer for Artest Corporation and for Sohu.com, Inc. Prior to joining Sohu.com, Mr. Gurnee held a number of senior positions with Chartered Semiconductor Manufacturing Ltd., including Vice President for Business Development, President (North America), Chief Operating Officer (Singapore) and Chief Financial Officer (Singapore). Previously, Mr. Gurnee spent 13 years at Schlumberger Ltd. as finance director of various divisions in France, Singapore and the United States. Since November 2000, Mr. Gurnee has been a member of the Sohu.com, Inc. Board of Directors. Mr. Gurnee received a BA degree from Stanford University and an MBA degree from the University of Santa Clara.