Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Build Sales With E-Mail Marketing
- If a person is looking for a highly effective, yet low-cost way to up-sell or cross-sell current customers, he should consider setting up an e-mail marketing program. Since it can cost as much as five times more to win a new customer than to keep an old one, retention programs...
- White papers 2005-04-18
- The E-Mail Marketing Boost
- Most customer-acquisition marketing campaigns have a call to action that generates leads. It may be a media ad or direct-mail offer for a free consultation, an online invitation to download a free white paper, or an ad campaign asking consumers to contact one's business for more information and a free...
- White papers 2006-07-14
- How Effective Is Your E-Newsletter?
- The great thing about e-mail marketing is that everything is trackable. Most e-mail marketing solutions provide reporting data so one can analyze and optimize his or her campaigns. Reporting tracks how many and which customers opened the e-mails, which of the e-newsletter links got the most clicks, which links a...
- White papers 2005-08-01
- How to Run a Successful, Legal E-Mail Marketing Campaign
- E-mail marketing is an affordable, effective way to convert interested prospects into customers and develop valuable relationships with existing customer base. And it can be very profitable. But if one does not follow a few basic rules, the e-mail promotions could actually wind up costing him money- or worse. Send...
- White papers
- Stopped in Your Tracks?
- As ISPs and consumers use tougher spam filters, marketers who work hard to get permission to send messages will unfortunately see their response rates dwindle. Marketers can help protect their e-mails from being inadvertently blocked. Permission-based e-mail marketing company e-Mail Networks Inc. offers a few tips to improve delivery success...
- White papers 2004-05-01
- 5 Common E-Mail Marketing Mistakes
- E-mail marketing can be one of the most effective marketing vehicles for a small business today. However, in their eagerness to reach out to customers and spread the word about their business, many e-mail marketers ignore the basics of good practice. Whether a person has just starting out or even...
- White papers 2006-04-10
- << Previous
- page 1 of 1
- Next >>
