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- Retail Email Marketing Creative Lacks Zing; Silverpop Releases Phase II of `2005 Retail Email Marketing Study'
- ATLANTA -- While retailers clearly embrace the power of email marketing, a Silverpop study released today finds many of them have yet to take full advantage of the technological power and creative potential offered by the medium.
- Research articles 2005-09-15
- Teleseminar Offers Research Findings to Improve Email Marketing; Silverpop Partners with MarketingSherpa
- ATLANTA -- Just in time to boost email marketing results in the coming year, Silverpop presents a teleseminar reviewing key findings from MarketingSherpa's newly released "Email Marketing Benchmark Guide 2006."
- Research articles 2005-12-05
- Respected Industry Veteran Loren McDonald Joins Silverpop
- ATLANTA -- Silverpop CEO Bill Nussey today announced the addition of veteran email marketing executive Loren McDonald to the company's senior executive team. Nussey said the addition of McDonald further underscores the ability of Silverpop to continually attract the very best talent in the industry, and further solidifies its position...
- Research articles 2008-01-24
- Silverpop Systems Selected to Provide Software for Turner South Email Marketing Campaigns
- Business Editors
- Research articles 2001-09-19
Additional Resources
- WebTrends and Silverpop Integration Delivers a Powerful Marketing Solution for Automated, Relevant and Targeted Email Messages
- PORTLAND, Ore. -- WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, and Silverpop, a premier email service provider ESP, today announced the first integration between an e-mail service provider and WebTrends Marketing Lab 2. The combined solutions give marketers the ability to proactively identify their most...
- Research articles 2007-11-08
- Silverpop® Engageâ??s Automated Emails Drive 25 Percent Conversion Rate for Retailer
- Shopping cart abandonment program boosts S&S Worldwide sales ATLANTA -- Busy people often put items in online shopping carts and then fail to complete the...
- Research articles 2009-07-09
- Email Marketers Missing Out on Opt-Outs; Silverpop Study Finds Retailers Can Do More to Continue the Relationship
- ATLANTA -- Despite continued pressure on email marketers to grow lists and enhance ROI, Silverpop's comprehensive "Retail Email Marketing Study" found few retailers manage the opt-out process in ways beneficial to both recipient and sender.
- Research articles 2006-03-20
- Silverpop CEO Urges Marketers to Mine the Gold in Email Databases
- LONDON -- Bill Nussey, CEO of Silverpop and author of "The Quiet Revolution in Email Marketing," recently called on marketers to implement simple tactics to unlock the value of customer relationships.
- Research articles 2007-10-08
- Silverpop CEO Recognized for Outstanding Accomplishments; Bill Nussey Ranked Top in Email Category in BtoB Magazine's ''Who's Who'' Special Edition
- ATLANTA -- Bill Nussey, CEO of Silverpop, an email marketing service provider, was recognized by BtoB magazine for his leadership and successes at delivering best-in-class products and services to marketers.
- Research articles 2006-07-11
- Silverpop's Board of Directors Promotes O'Gorman
- ATLANTA -- The Board of Directors of email service provider Silverpop has approved the promotion of Elaine O'Gorman to senior vice president of marketing and product strategy.
- Research articles 2008-02-28
- Top International Analyst Firm Ranks Silverpop Number One; Ranked as Offering Highest Value in Two Industry Categories
- ATLANTA -- JupiterResearch's "E-mail Marketing Buyer's Guide, 2005," ranks Silverpop as offering the highest value in the two industry categories in which the company operates. This is the second year in a row that Silverpop has taken top honors, and the third year it has ranked in the top five...
- Research articles 2005-10-18
- ''Hi Mom, Look at Me. I'm an Email Marketer!''; Silverpop's O'Gorman Presents at DMA's DMB Conference
- ATLANTA -- Email is a double-edged sword for business-to-business marketers. The marketing channel is tremendously powerful and at the same time demandingly complicated, Elaine O'Gorman told attendees at DMA's Direct Marketing to Business DMB Conference held in Orlando, Fla. this week.
- Research articles 2006-04-25
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