Resources

170 Resources for

email marketing

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BNET Resources

ClickZ E-mail Marketing Forum Set for the Big Apple
Savvy Marketers Stay Ahead of the Curve in E-Mail Marketing
Tags: email marketing, marketing
Research articles 2007-09-06
JupiterResearch Forecasts Spending on E-Mail Marketing Will Top $2 Billion by 2012; Consumer Experience of Spam Levels Off
NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, projects that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for...
Tags: e-mail, email marketing, Jupiter Research
Research articles 2008-01-07
Understanding the Basics of Web Marketing
Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
Tags: Marketing research, BNET Editorial, Internet marketing, online advertising, marketing, contextual advertising, Internet, email marketing, marketing strategy, brand, Web, Web site, advertisement, branding, laser, sales, network, e-mail, graphics, TV, tool
Articles 2007-10-29
Constant Contact Announces Free Email Marketing Workshops for Small Businesses and Nonprofits in Metro Phoenix and Surrounding Communities
Email Marketing Expert Ron Cates Conducts Local Seminar Series
Tags: e-mail, email marketing, Phoenix Technologies, small business
Research articles 2007-01-10
StrongMail Announces Web Analytics Integration With Omniture Genesis(TM)
StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced the availability of Omniture Genesis™ integration for StrongMail's on-premise email marketing solutions. StrongMail has been certified as an Omniture Genesis Accredited Application Partner for Email Marketing, which will offer joint StrongMail Message Studio™...
Tags: e-mail, email marketing, GENESIS, Omniture Inc.
Research articles 2008-05-20
Retail Email Marketing Creative Lacks Zing; Silverpop Releases Phase II of `2005 Retail Email Marketing Study'
ATLANTA -- While retailers clearly embrace the power of email marketing, a Silverpop study released today finds many of them have yet to take full advantage of the technological power and creative potential offered by the medium.
Tags: e-mail, email marketing, SilverPop
Research articles 2005-09-15
J.L. Halsey Corporation Acquires EmailLabs; A Leading Provider of Email Marketing Hosted Software Solutions; Acquisitions of Lyris and EmailLabs Creates Email Marketing Powerhouse
WILMINGTON, Del. -- J.L. Halsey Corporation (OTCBB:JLHY) announced today that it has acquired Uptilt, Inc., dba EmailLabs, based in Menlo Park, California, an award-winning leader in email marketing hosted software and services. This acquisition follows the purchase of Lyris Technologies in May 2005, making Halsey the largest publicly-held company focused...
Tags: acquisition, e-mail, email marketing
Research articles 2005-10-12
Constant Contact Partners with Winmark Corporation to Provide Email Marketing to Hundreds of Franchises
Agreement gives Winmark franchises access to Constant Contact's email marketing product which drive sales with branded emails
Tags: e-mail, email marketing, Winmark Corp.
Research articles 2007-02-26
Teleseminar Offers Research Findings to Improve Email Marketing; Silverpop Partners with MarketingSherpa
ATLANTA -- Just in time to boost email marketing results in the coming year, Silverpop presents a teleseminar reviewing key findings from MarketingSherpa's newly released "Email Marketing Benchmark Guide 2006."
Tags: e-mail, email marketing, MarketingSherpa, SilverPop
Research articles 2005-12-05
Respected Industry Veteran Loren McDonald Joins Silverpop
ATLANTA -- Silverpop CEO Bill Nussey today announced the addition of veteran email marketing executive Loren McDonald to the company's senior executive team. Nussey said the addition of McDonald further underscores the ability of Silverpop to continually attract the very best talent in the industry, and further solidifies its position...
Tags: e-mail, email marketing, SilverPop
Research articles 2008-01-24
Responsible Email Marketing Guidelines Published by Direct Marketing Association Florida Chapter; Industry Standards Emphasize Responsible Use of Email Marketing
Business Editors/Marketing/Advertising Writers
Tags: email marketing, e-mail, Direct Marketing Association, industry standard
Research articles 2003-03-18
Salestream Software Releases PoliteMail® 2.0, Email Marketing Add-In for Microsoft Outlook™
PoliteMail First to Add Word of Mouth Campaign, in-Depth Tracking Features to World's Most Popular Email Application
Tags: e-mail, email marketing, Microsoft Corp., Microsoft Outlook
Research articles 2007-06-12
Enterprise Embrace of e-Mail Marketing to Fuel Continued Strong Growth; Aberdeen Group Report Analyzes the Three 'R's' of Successful e-Mail Marketing
Business/Technology Editors
Tags: Aberdeen Group Inc., e-mail, email marketing
Research articles 2001-06-14
Sony Europe Selects Media Catalyst for Email Marketing.
AMSTERDAM, September 16 /PRNewswire/ -- AMSTERDAM, September 16 /PRNewswire/ --
Tags: e-mail, email marketing, Sony Corp.
Research articles 2005-09-16
Communicate.com Inc. Enhances Email Marketing Program With ExactTarget.
VANCOUVER, BRITISH COLUMBIA, Apr 18, 2007 CCNMatthews via COMTEX -- Communicate.com Inc. (OTCBB:CMNN), an emerging growth eCommerce company that owns and operates Perfume.com, a leading fragrance eTailer, and Importers.com, a leading global B2B tra VANCOUVER, BRITISH COLUMBIA, Apr 18, 2007 CCNMatthews via COMTEX -- Communicate.com...
Tags: e-mail, email marketing
Research articles 2007-04-18
E-mail Marketing on the Rise.
E-mail marketing budgets will rocket to an estimated $7.3 billion by 2005, according to a recent report by Jupiter Communications. The research company advises businesses to integrate their marketing efforts, increase subscribers and incorporate an E-mail marketing budgets will rocket to an estimated $7.3...
Tags: e-mail, email marketing
Research articles 2000-08-01
Cost per acquisition email policy is intrusive due to poor targeting: email marketing based on cost per acquisition goes against the grain of best practice by failing to provide e-data with the required financial 'room to breathe'
Once again the digital world seems intent on following a blinkered, and somewhat dangerous, strategy by adopting a 'cost per acquisition' CPA pricing policy for email marketing. Once again the digital world seems intent on following a blinkered, and somewhat dangerous, strategy by adopting...
Tags: acquisition, best practice, e-mail, email marketing, financial
Research articles 2004-06-11
Merkle Signs Samsung as Email Marketing Client
Full-Service Relationship Includes Program Strategy, Creative, Analytics and Technology
Tags: e-mail, email marketing, Samsung Electronics Co. Ltd.
Research articles 2008-03-25
SiteBrand Partners with Lyris to Offer Advanced Email Personalization to Online Retailers
GATINEAU, Quebec & BERKELEY, Calif. -- SiteBrand, the leader in web personalization technologies for online retailers, today announced enhanced personalization of online marketing campaigns through a partnership with Lyris Technologies, the premier provider of high-performance email marketing solutions. The collaboration allows the Berkeley-based company's best-selling email marketing application, Lyris ListManager,...
Tags: e-mail, email marketing
Research articles 2005-11-23
E-Mail Marketing: Hyundai aims for 'dialogue' with buyers.(Brief Article)
Hyundai USA is taking e-mail marketing for a test drive in an effort to begin an online conversation with interested consumers. Hyundai USA is taking e-mail marketing for a test drive in an effort to begin an online conversation with interested consumers.
Tags: e-mail, email marketing, Hyundai
Research articles 2002-05-27
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