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	<title><![CDATA[email marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/email+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to email marketing]]></description>
	<s:counts start="0" returned="20" found="169" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Is Email Marketing Dead?]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/10/26/is-email-marketing-dead/]]></link>
		<description><![CDATA[You could be forgiven for thinking that it's a thing of the past and has little relevance in a marketplace dominated by the language of social networking. Not so, says Belinda Jackson in this little video.    In the past few years Belinda has worked with hundreds of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 26 Oct 2009 13:26:48 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://resources.bnet.com/topic/robert+gerrish.html"><![CDATA[Robert Gerrish]]></category>
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	<item>
		<title><![CDATA[Email Marketing Lives: 3 Services For Sending A Great Newsletter]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1171867]]></link>
		<description><![CDATA[With so much focus on social media today, it can be easy to forget that the most universal way of contacting people online is still email. In fact, a recent study indicates that email still has more than three times the reach of social networking, with 165.4 million users in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 10 Aug 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/newsletter.html"><![CDATA[Newsletter]]></category>
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		<category domain="http://resources.bnet.com/topic/american+express+co..html"><![CDATA[American Express Co.]]></category>
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		<title><![CDATA[Ybrant Digital Continues Acquisition Spree; Buys Australian Ad Network Max Interactive]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-ybrant-digital-continues-acquisition-spree-buys-australian-ad-network-m%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Hyderabad-based digital marketing firm Ybrant Digital is continuing its acquisition spree. Close on the heels of its purchase of Argentinian ad network Dream Ad, the company today said it has acquired Australia-based ad network Max Interactive. The deal marks Ybrant's entry into the wider Asian and Pacific market. The...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 03 Aug 2009 15:58:12 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
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		<title><![CDATA[Constant Contact, Inc. Q2 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-224195.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator Thank you, sir. Operator instructions For our first question, we go to Richard Davis with Needham & Company. Richard Davis &#8211; Needham & Company Thanks. Maybe for Gail, but if you think about it, you guys have a business model that's predicated on what I would...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 12 Aug 2008 09:38:17 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
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		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
	</item>
	<item>
		<title><![CDATA[Email Marketing Gets Personal | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/07/28/email-marketing-gets-personal-btalk-australia/]]></link>
		<description><![CDATA[(14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline.    Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 28 Jul 2008 14:09:29 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/john+merakovsy.html"><![CDATA[John Merakovsy]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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	<item>
		<title><![CDATA[Yesmail Launches Groundbreaking E-Mail Marketing Module]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_9/ai_n25490595]]></link>
		<description><![CDATA[New module enables marketers to better reach qualified prospects]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[StrongMail Announces Web Analytics Integration With Omniture Genesis(TM)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200805/ai_n25442580]]></link>
		<description><![CDATA[StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced the availability of Omniture Genesis&#153; integration for StrongMail's on-premise email marketing solutions.  StrongMail has been certified as an Omniture Genesis Accredited Application Partner for Email Marketing, which will offer joint StrongMail Message Studio&#153;...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 20 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/genesis.html"><![CDATA[GENESIS]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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	</item>
	<item>
		<title><![CDATA[Intuit Selects Constant Contact as Email Marketing Provider for Small Business Customers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_2/ai_n24968045]]></link>
		<description><![CDATA[QuickBooks 2008 users now able to easily move customer contact information to Constant Contact through new integrated tool]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 02 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/intuit+inc..html"><![CDATA[Intuit Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/small+business.html"><![CDATA[small business]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTU</category>
		<category domain="tickers">INTU</category>
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	<item>
		<title><![CDATA[Merkle Signs Samsung as Email Marketing Client]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_25/ai_n24946487]]></link>
		<description><![CDATA[Full-Service Relationship Includes Program Strategy, Creative, Analytics and Technology]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 25 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/samsung+electronics+co.+ltd..html"><![CDATA[Samsung Electronics Co. Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SEC</category>
		<category domain="tickers">SEC</category>
	</item>
	<item>
		<title><![CDATA[Respected Industry Veteran Loren McDonald Joins Silverpop]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Jan_24/ai_n24221376]]></link>
		<description><![CDATA[ATLANTA -- Silverpop CEO Bill Nussey today announced the addition of veteran email marketing executive Loren McDonald to the company's senior executive team. Nussey said the addition of McDonald further underscores the ability of Silverpop to continually attract the very best talent in the industry, and further solidifies its position...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 24 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[A Happy New Year For Email Marketing?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346968]]></link>
		<description><![CDATA[People will still be deluged by emails telling us that we have inadequate genitalia. While it is very worrying that they must have checked (!), the greater concern is the submerging of wanted, permissioned messages in the welter of trash that we all receive. This paper gives acerbic predictions for...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 08 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[JupiterResearch Forecasts Spending on E-Mail Marketing Will Top $2 Billion by 2012; Consumer Experience of Spam Levels Off]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Jan_7/ai_n27489671]]></link>
		<description><![CDATA[NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, projects that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Audience Segmentation Boosts Your Email Marketing Solution]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=373839]]></link>
		<description><![CDATA[Using email marketing solutions can immensely improve your marketing efforts and assist you achieve your goals. However, once you've decided to make an email marketing solution a part of your marketing mix, what can you do to help boost your results and ensure you get the greatest Return On Investment...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Email Marketing A Powerful Tool]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=373848]]></link>
		<description><![CDATA[Email marketing is cost effective, immediate and measurable. A powerful marketing tool, email can promote the product and services to the customer and prospect quickly and cost effectively and send the messages to the potential audience. Email the cost effective and timelier than other marketing media, the real value of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[5 Phases To Email Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=374183]]></link>
		<description><![CDATA[When using email marketing to sell a product or service you can't just start selling to your readers in the first email. The reason is the odds of the reader knowing who you are or what you are all about are pretty low, even if they subscribed to your newsletter...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The 5 Cardinal Sins Of Email Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=374184]]></link>
		<description><![CDATA[One of the most frequent questions customers ask is "What to do make sure email marketing campaign is a success?" The answer is always different, depending on the client's industry, campaign goal, and many other factors. But in nowadays e-marketing landscape, there are a few pointers that stand true for...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Do's And Don'ts Of Email Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=374185]]></link>
		<description><![CDATA[Nothing is more frustrating than trying to overcome a prospect's aversion to email marketing. Typically, the aversion was created by someone walking into the prospect's office and proffering email marketing as the silver bullet, a cure-all, and a magic wand. When email marketing failed to meet these lofty expectations, the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Email Marketing And Opt In List Building: On Keeping Online Businesses Profitable]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=374192]]></link>
		<description><![CDATA[The more you understand about any subject, the more interesting it becomes. This paper will help you to find that the subject of marketing is certainly no exception. Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How Much Is Email Marketing Bringing In?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=933481]]></link>
		<description><![CDATA[Use this tool to determine the ROI Return On Investment for your email campaigns. Based on your cost-per-contact, number of respondents and buyers, revenue and profit, your ROI will automatically be calculated. Use this tool to test different scenarios to see what works for you.]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[Email Marketing]]></category>
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		<title><![CDATA[Responsys Continues Its Email Reign; Cited as a Leader Among Email Marketing Service Providers by Independent Research Firm]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200712/ai_n21170879]]></link>
		<description><![CDATA[Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that Forrester Research named Responsys a Leader in "The Forrester WaveTM: Email Marketing Service Providers, Q4 2007" (December 2007). According to the vendor summary, "Responsys Continues Its Email Reign" (December 20, 2007), Responsys "repeats its top...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 20 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/forrester+research+inc..html"><![CDATA[Forrester Research Inc.]]></category>
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