BNET Industries
Last Fiscal Year Sales:$7.5M
- Private
- US
Dow Jones Description
eMarketer's three co-founders - Geoff Ramsey, Terry Chabrowe and Sam Alfstad - bring a wealth of combined interactive marketing, advertising and research experience to the company. Together, they built eMarketer from a mid-'90s startup into an industry leader in Internet and e-business research and analysis. eMarketer provides a wide range of information products - including e-business reports, daily research articles and the world's largest database of Internet statistics - that help Fortune 1000 executives make smarter online marketing and branding decisions. eMarketer's co-founders work closely with their diverse staff of analysts, researchers, editors, programmers, customer service and marketing professionals to bring the best aggregated research and analysis to eMarketer's clients.
Co-Founder, CEO
Geoff RamseyNumber of Employees 30
Peer Companies
NAICS Code Marketing Consulting Services: 541613
Recent Events
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Signs of online advertising revival popping up as marketing in other media remains in funk
News & Analysis
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emarketer - All News and Analysis
eMarketer Reduces Online Ad Forecast
NEW YORK eMarketer has revised its online ad spending forecast downward, projecting a drop of 2.9 percent to $22.8 billion. eMarketer's previous prediction for 2009 was $24.5 billion -- a growth rate of 4.5 percent.Internet video advertising will experience the most growth among all ad formats in 2009. One reason...
Despite Spotting Better Times, eMarketer Revises Forecast Down
Online ad spending will be down 2.9 percent to $22.8 billion in the US this year, says eMarketer’s latest downward forecast revision. Last spring, things looked at lot better from eMarketer’s vantage point, when the researcher said web ad spend would rise 4.5 percent. But the spate of reports...
eMarketer Slashes '09 Forecast Nearly In Half; 2010 Growth To Hit Double Digits (Barely)
Citing the severe deterioration in the economy, eMarketer has dramatically reduced its 2009 online ad spending projections to only 8.9 percent growth, compared to the 14.5 percent gains it estimated in August. The revision was prompted by the latest Interactive Advertising Bureau and PricewaterhouseCoopers tally of online ad spending,...
Online Classifieds are Down -- Sign of Bigger Drops?
With the number for online advertising in for the first half of 2008 in, there's every reason for interactive agencies to breathe a sigh of relief. Both Interactive Advertising Bureau IAB and PricewaterhouseCoopers show double-digit growth for year over year in online advertising. Overall online advertising was up by 15.2...
Video Online Ads Three Times as Valuable as Display, But Still Have a Ways to Go
Within online, video ads are the next big thing, but there's still an uphill climb. According to a new report out via eMarketer, video ads are now generating the highest revenue per CPMs out of any online medium. Bain & Company, working with the IAB, surveyed seven anonymous publishers, and...
Research and Markets: By 2012 Online Film Marketing Will Increase to $2.4 Billion States New Report Digital Movie Marketing: A Convergence of Content, Devices and Services
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/6bd538/digital_movie_mark) has announced the addition of eMarketer's new report "Digital Movie Marketing: A Convergence of Content, Devices and Services" to their offering. Online film marketing is expanding in scope and sophistication. In 2007, studios of the Motion Picture Association of America MPAA, and...
eMarketer Lowers Social Networking Ad Spend Estimate
The dollars don't equal the hype in social network ad spending. eMarketer has revised downward its projections for US social network ad spending, now estimating that advertisers will spend $1.4 billion to place ads on social networks this year, down from the previous projection of $1.6 billion.
eMarketer Revises Online Ad Spend Numbers
eMarketer has revised its Internet ad spend projections, estimating that advertisers will spend $25.9 billion online this year. That estimate is slightly lower than the one eMarketer put out in October 2007, which said that advertisers would spend $27.5 billion online in 2008. But it's important to note that the...
Charts.(Data)
Year-over-year trend of b-to-b online ad dimensions Year-over-year trend of b-to-b use of ad technologies Year-over-year trend of b-to-b advertising segments Year-over-year trend of b-to-b use of ad delivery types Note: Nielsen Online, AdRelevance service uses a proprietary...
Outlook bright for online advertising; Analysts expect to see increased spending, creation of standard measurement practices.(Advertising)
Byline: KATE MADDOX Online advertising will continue to grow in 2008 as b-to-b marketers increase their spending on search and online video, and experiment with new social media platforms. Other top online advertising trends this year will include the evolution of...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Geoff Ramsey | Co-Founder, CEO |
| Mickey Alam Khan | Editor In Chief |
| Terry Chabrowe | Co-Founder, Cfo |
| Crystal Gurin | Vice President |
| David Iankelevich | Vice President, Sales and Business Development |
| David Murrow | Director of Public Relations |
| Kris Oser | Director of Strategic Communications |
| Mike Chapman | Editorial Director |
| Yael Marmon | Director, Research |
| Matt Wood | Manager, Supplier & Research Development, Avenue A, Razorfish |
| Ben Macklin | Senior Analyst |
| David Hallerman | Senior Analyst |
| Debra Aho Williamson | Senior Analyst |
| James Belcher | Senior Analyst |
| Jeffrey Grau | Senior Analyst |
| John du Pre Gauntt | Senior Analyst |
| Karin Von Abrams | Senior Analyst |
| Lisa Phillips | Senior Analyst |
| Mark Selleck | Business Unit Executive |
| Paul Verna | Senior Analyst |
| Samson Adepoju | Communications Coordinator |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Sam Alfstad | Co-Founder, Chairman |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Co-Founder, CEO | Current |
| Emarketer Incorporated | Owner | Former |
Mickey Alam Khan manages the editorial operations of eMarketer, leading the analysts and editors and overseeing more than 80 reports a year as well as the content of the daily newsletter. He was previously editor in chief of DM News, a top print and online weekly publication for direct and interactive marketers. He launched a series of editorial magazine supplements called the "Essential Guides" to search engine marketing, e-mail, multichannel retail, direct response television, and lists, database marketing and data services. Before running the newsroom, Mickey covered interactive marketing campaigns, media and magazine circulation, e-commerce and advertising agency news for DM News and its iMarketing News spinoff. He had previously been a foreign correspondent for Advertising Age, an international newspaper of marketing.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Editor In Chief | Current |
| Advertising Age | Correspondent | Former |
Terry Chabrowe began his advertising career at Ries Cappiello Colwell, serving as CFO and then creative director. He co-founded Cappiello+Chabrowe, one of the first ad agencies to apply desktop publishing technology to the marketing and advertising process. In the mid-80s, Mr. Chabrowe built a proprietary software system for managing ad agencies and marketing departments. At eMarketer, Mr. Chabrowe is in charge of developing the Internet's most advanced information gathering, analysis and publishing system.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Co-Founder, Cfo | Current |
Crystal Gurin handles the media side of eMarketer's business ad sales and marketing for the company's non-subscription editorial content. She has worked with eMarketer for eight years and is also responsible for corporate marketing and strategic relationships. Before eMarketer, Crystal was co-founder, CMO and EVP of Cybereps Inc., helping to turn it into a leading interactive ad sales and marketing company. Crystal was also director of sales and marketing at PCTV, producer of The Computer Chronicles and Internet Cafe television series. At PCTV, she established and ran a successful ad sales organization for two weekly broadcast series and two daily cable shows on technology. She secured distribution, developed syndicated radio programming and spearheaded the company's early entry to the Web. Crystal has also held senior management and marketing positions at WHYY TV/FM, New Jersey Network (NJN), WITF/TV, the Philadelphia College of Art (University of the Arts) and the Opera Company of Philadelphia. She was co-founder and president of PTV Reps, Inc., a company formed to work with advertisers and public TV stations. Crystal was also a partner in Epilog Television Productions, where she developed programming and managed sales activities.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Vice President | Current |
| Creative Media Strategies, Inc. | Founder | Current |
| Cybereps, Inc. | Cmo | Former |
| Cybereps, Inc. | Executive Vice President | Former |
| Cybereps, Inc. | Co-Founder | Former |
| Pctv | Director of Sales and Marketing | Former |
David Iankelevich brings nearly a decade of market research sales experience to his role of Vice President of Sales and Business Development. David is responsible for managing the new business sales team at eMarketer and overseeing the client relationship group. He is responsible for increasing sales and driving the overall growth strategy for the organization. Before assuming his current role, David held numerous positions at eMarketer, initially joining the company as a Sales Representative in 1999 and later working as a Senior Strategic Account Manager. The past eight years have given him an insider's view on the changing Internet landscape and unique insight into how clients use eMarketer and other market research on a daily basis. David earned a BA in philosophy, politics and law from Binghamton University.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Vice President, Sales and Business Development | Current |
| State University of New York at Binghamton | BA In Philosophy | Former |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Director of Public Relations | Current |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Director of Strategic Communications | Current |
| Advertising Age | Reporter | Former |
| The George Washington University | BA In History | Former |
Mike Chapman is responsible for all editorial research coverage, including daily articles, analyst reports and other special projects, as well as new product development. Mike is an experienced economist and publishing executive. He spent 18 years at the Economist Group 10 years as an analyst and editor in the London office, and eight years as the editor in chief and executive producer in the company's New York-based electronic publishing division. During this period, Mike worked with a specialist team to transform the print business of the Economist Intelligence Unit into a global, online business intelligence service. Mike has an MSc in economics from London University.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Editorial Director | Current |
| Simpatico Networks | Director, Private Label Solutions | Current |
| Simpatico Networks | Board of Directors | Current |
| The Economist Group Limited | Executive Producer and Editor-In-Chief | Former |
| Emarketer Incorporated | Editor-In-Chief and Executive Producer | Former |
| University of London | Msc In Economics | Former |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Director, Research | Current |
| New York Institute of Technology | Database Manager | Former |
| New York Institute of Technology | Web Librarian | Former |
| Ford Foundation | Web Librarian | Former |
| State University of New York at Buffalo | Masters Degree In Library Science | Former |
| State University of New York at Buffalo | BA In Anthropology and Greek | Former |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Manager, Supplier & Research Development, Avenue A, Razorfish | Current |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Senior Analyst | Current |
| Pannell Kerr Forster | business analyst | Former |
| CNET Networks, Inc. | Former | |
| Australian National University | MA In Legal Studies | Former |
As eMarketer's expert in online advertising and marketing, David Hallerman covers search engine marketing, online video advertising, Internet ad targeting, e-mail marketing, local advertising and ad spending across media. David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times, BusinessWeek, Forbes, USA Today, CNET News, the Los Angeles Times, MediaPost and Advertising Age. He has discussed Internet advertising on several television and radio shows, including Wall Street Week with Fortune (PBS), Power Lunch (CNBC), Morning Call (CNBC) and The Marketplace Report (NPR), as well as appearing in online video programs such as BusinessWeek and Beet.TV. David has been a speaker at key events such as ad:tech, the IAB/MIXX conference, DM Days, the TWST conference, Motorola Global Summit, the Experian Summit, the Performics Conference and NetFinance. David had edited business magazines at Forbes Custom Publishing, including Executive Edge for Gartner Inc. and Critical Mass for the Interactive Advertising Bureau. Before that, he was senior editor at Bank Technology News, focusing on Internet banking and financial services, and was senior editor at Home-Office Computing, concentrating on small business use of technology.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Senior Analyst | Current |
| Home and Office Computing | Senior Editor | Former |
| Gartner, Inc. | Former |
Debra Aho Williamson has been a keen observer of Internet marketing and advertising trends since 1993. At eMarketer, she focuses on social network marketing, word-of-mouth marketing and targeting online marketing to key demographic groups, including kids and teens, women and Hispanics. Debra has been quoted in The Wall Street Journal, The Washington Post, USA Today, BusinessWeek, the San Francisco Chronicle, Advertising Age, MediaPost and other publications. Her speaking credits include presentations to the Word of Mouth Marketing Association, ad:tech San Francisco, the IAB, CBS, the American Marketing Association, the American Academy of Advertising and the Chicago Association of Direct Marketing. Earlier in her career, Debra was the founding executive editor of The Industry Standard, the first newsweekly for the Internet economy, and editor of Advertising Age's Interactive Media & Marketing section. Debra is a Phi Beta Kappa graduate of Northwestern University with a BA with honors in English literature and a Bachelor of Music degree in oboe performance.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Senior Analyst | Current |
| The Industry Standard | Executive Editor | Former |
| CBS Corporation | Former | |
| Northwestern University | Bachelor of Music Degree In Oboe Performance | Former |
James Belcher covers international online audiences. He has studied technology-related issues since 1997, specializing in computers, wireless telecommunications and the video game industry. Before joining eMarketer, Mr. Belcher worked as a consultant for research firm Find/SVP, where he wrote reports on open source software, computer hardware spin-offs, network security, home networks, convergence devices and online gaming. Previously, he was a research manager covering electronic delivery systems at PSI Global, a market research and consulting firm serving the financial services industry. Mr. Belcher also managed the firm's corporate library. He earned a BA in humanities from Florida State University.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Senior Analyst | Current |
| Florida State University | BA In Humanities | Former |
Previously, Jeffrey was a competitive analyst for Lucent Technologies. He also held research and information roles at Bell Labs, AT&T and ABC News. Jeffrey has been a guest on TV programs including Morning Call (CNBC) and NBC's New York morning news. He has been quoted in CNNMoney, Inc Magazine, Investors Business Daily and Advertising Age. He has appeared as a speaker at conferences sponsored by EyeForTravel and the Special Libraries Association. Jeffrey has an MBA with honors from Fordham University and a master's degree in library service from Columbia University. He also holds a bachelor's degree in philosophy from Grand Valley State College.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Senior Analyst | Current |
| Fordham University | MBA With Honors | Former |
| Columbia University | Master's Degree In Library Service | Former |
| Organization | Position | Status |
|---|---|---|
| Natpe Mobile | Senior Analyst, Emarketer | Current |
| Emarketer Incorporated | Senior Analyst | Current |
| Telecom Italia S.p.A. | Former | |
| UC-Berkeley | Former | |
| The London School of Economics | Master of Science (MSc) with Distinction | Former |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Senior Analyst | Current |
| Saatchi & Saatchi | Former | |
| University of London | PhD In German Literature | Former |
| University of London | MA | Former |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Senior Analyst | Current |
| Folio, Inc. | Managing Editor | Former |
| Gartner, Inc. | Former | |
| Advertising Age | Former | |
| University of Delaware | MA In Art History | Former |
| Trinity College | BA Degree | Former |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Business Unit Executive | Current |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Senior Analyst | Current |
| Avid Technology, Inc. | Editorial Programs Manager | Former |
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Communications Coordinator | Current |
Sam Alfstad began his career in the mailroom of a New York City advertising agency and rose to become creative director at the William Esty and D'Arcy, McManus & Masius agencies. He was later senior vice president at Laurence, Charles and Free before starting his own agency, the Alfstad Blank Group (TA_G). In 1996, Sam co-founded eMarketer, where he serves as Chairman and Chief Knowledge Officer, responsible for editorial and publishing development. In addition, Sam is currently a director of Beehive Ventures, and sits on the boards of a number of B2B firms.
| Organization | Position | Status |
|---|---|---|
| Emarketer Incorporated | Co-Founder, Chairman | Current |
| E-Poll | Former |
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