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	<title><![CDATA[eMarketer | Company News & Executive Profiles | BNET]]></title>
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	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for eMarketer]]></description>
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		<title><![CDATA[eMarketer Trims '09 Online Ad Forecast (Again), But Calls 'Bottom']]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-emarketer-trims-09-online-ad-forecast-again-but-calls-bottom%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ eMarketer is out with what should be its last online ad spend forecast for the year&#8212;and the final stats for 2009 are even gloomier than they were when it updated projections in October. The company estimates that total online ad spending in the U.S. for 2009 will end up...]]></description>
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		<pubDate>Fri, 11 Dec 2009 18:44:34 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/hallerman.html"><![CDATA[Hallerman]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+metrics.html"><![CDATA[Research & Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/tameka+kee.html"><![CDATA[Tameka Kee]]></category>
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		<title><![CDATA[eMarketer Reduces Online Ad Forecast]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/emarketer-reduces-online-ad-forecast/16977/]]></link>
		<description><![CDATA[NEW YORK eMarketer has revised its online ad spending forecast downward, projecting a drop of 2.9 percent to $22.8 billion. eMarketer's previous prediction for 2009 was $24.5 billion -- a growth rate of 4.5 percent.Internet video advertising will experience the most growth among all ad formats in 2009. One reason...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Wed, 21 Oct 2009 21:27:38 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/growth.html"><![CDATA[growth]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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	<item>
		<title><![CDATA[Despite Spotting Better Times, eMarketer Revises Forecast Down]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-despite-spotting-better-times-emarketer-revises-forecast-down-again%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online ad spending will be down 2.9 percent to $22.8 billion in the US this year, says eMarketer&#8217;s latest downward forecast revision. Last spring, things looked at lot better from eMarketer&#8217;s vantage point, when the researcher said web ad spend would rise 4.5 percent. But the spate of reports...]]></description>
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		<pubDate>Mon, 19 Oct 2009 15:47:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[eMarketer Slashes '09 Forecast Nearly In Half; 2010 Growth To Hit Double Digits (Barely)]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-emarketer-slashes-09-forecast-nearly-in-half-2010-growth-to-hit-double%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Citing the severe deterioration in the economy, eMarketer has dramatically reduced its 2009 online ad spending projections to only 8.9 percent growth, compared to the 14.5 percent gains it estimated in August. The revision was prompted by the latest Interactive Advertising Bureau and PricewaterhouseCoopers tally of online ad spending,...]]></description>
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		<pubDate>Tue, 25 Nov 2008 13:19:47 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
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		<category domain="http://resources.bnet.com/topic/information.html"><![CDATA[Information]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Online Classifieds are Down -- Sign of Bigger Drops?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000255/online-classifieds-are-down-sign-of-bigger-drops/]]></link>
		<description><![CDATA[With the number for online advertising in for the first half of 2008 in, there's every reason for interactive agencies to breathe a sigh of relief. Both Interactive Advertising Bureau IAB and PricewaterhouseCoopers show double-digit growth for year over year in online advertising. Overall online advertising was up by 15.2...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
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		<pubDate>Wed, 08 Oct 2008 22:37:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+classifieds.html"><![CDATA[Online Classifieds]]></category>
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		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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		<title><![CDATA[Video Online Ads Three Times as Valuable as Display, But Still Have a Ways to Go]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000222/video-online-ads-three-times-as-valuable-as-display-but-still-have-a-ways-to-go/]]></link>
		<description><![CDATA[Within online, video ads are the next big thing, but there's still an uphill climb. According to a new report out via eMarketer, video ads are now generating the highest revenue per CPMs out of any online medium. Bain & Company, working with the IAB, surveyed seven anonymous publishers, and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
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		<pubDate>Sat, 20 Sep 2008 14:56:53 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/video+advertisement.html"><![CDATA[Video Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
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		<title><![CDATA[Research and Markets: By 2012 Online Film Marketing Will Increase to $2.4 Billion States New Report Digital Movie Marketing: A Convergence of Content, Devices and Services]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Sept_18/ai_n28570594]]></link>
		<description><![CDATA[DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/6bd538/digital_movie_mark) has announced the addition of eMarketer's new report "Digital Movie Marketing: A Convergence of Content, Devices and Services" to their offering.  Online film marketing is expanding in scope and sophistication. In 2007, studios of the Motion Picture Association of America MPAA, and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 18 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[eMarketer Lowers Social Networking Ad Spend Estimate]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200805/ai_n25416425]]></link>
		<description><![CDATA[The dollars don't equal the hype in social network ad spending. eMarketer has revised downward its projections for US social network ad spending, now estimating that advertisers will spend $1.4 billion to place ads on social networks this year, down from the previous projection of $1.6 billion. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 13 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[social networking]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[eMarketer Revises Online Ad Spend Numbers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200804/ai_n25136703]]></link>
		<description><![CDATA[eMarketer has revised its Internet ad spend projections, estimating that advertisers will spend $25.9 billion online this year. That estimate is slightly lower than the one eMarketer put out in October 2007, which said that advertisers would spend $27.5 billion online in 2008. But it's important to note that the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 09 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Charts.(Data)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200803/ai_n25862031]]></link>
		<description><![CDATA[Year-over-year trend of b-to-b online ad dimensions    Year-over-year trend of b-to-b use of ad technologies    Year-over-year trend of b-to-b advertising segments    Year-over-year trend of b-to-b use of ad delivery types    Note: Nielsen Online, AdRelevance service uses a proprietary...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
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