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		<title><![CDATA[Improving Relationships with Key Accounts]]></title>
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		<description><![CDATA[In business-to-business marketing, account relationships are essential to long-term success. Key account programs give companies the opportunity to contact their customers at regular intervals and build relationships. To manage the process effectively, it is important to take a long-term view of the relationship, rather than focusing on short-term goals. It...]]></description>
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		<pubDate>Wed, 05 Dec 2007 12:19:37 -0800</pubDate>
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