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- The Secrets of Recruiting and Motivating Talent
- We've posted several times about what is and is not key to motivating employees. Do employees want fun, work-life balance, a pleasant office environment, or a boss with an iron will? The exact formula for a truly motivated team remains elusive, but new research out yesterday from consulting firm Watson...
- Blog posts 2007-12-12
Additional Resources
- TMP Worldwide Announces the Hire of Re Perez to Join the Employer Brand Management Practice
- NEW YORK -- TMP Worldwide Advertising & Communications, the largest independent recruitment advertising agency, today announced that Re Perez has joined the company as a Senior Brand Consultant in the Employer Brand Management Group. As a leader within the organization, Perez will work to elevate TMP's strategic methodology and employer...
- Research articles 2008-04-10
- The True Power Of A Magnetic Employer Brand
- From the executive summary: ‘Whether or not Employer Branding becomes yet another flavor of the month fad depends in large part on whether it is seen as a technique for luring talented people through the door, or whether it is seen as a comprehensive, integrated approach to, first, being an...
- White papers 2003-01-01
- TMP Worldwide Completes Employer Branding Campaign for Burger King Corporation
- NEW YORK -- TMP Worldwide Advertising & Communications, the world's largest independent recruitment advertising agency, announced today that it is has created a unique company-wide employer branding campaign for Burger King Corp. (NYSE: BKC). Based on extensive qualitative and quantitative market research, the new employer brand is based on...
- Research articles 2008-03-25
- Engaging with Gen Y | BTalk Australia
- (12min 23) Gen Y are criticised for assuming the world will change around them. They expect high salaries for as little work as possible. They don’t respect their boss and show little loyalty for the company they work for. Well, get used to it! There will be...
- Blog posts 2009-03-08
- Book Excerpt: Projecting Your Personal Brand
- Below is an excerpt from my forthcoming book My Start-Up Life (comes out May 18). This is a "Brainstorm" about creating and projecting a personal brand. Pre-order the book on Amazon today!Like companies, you are projecting a brand right now. Each of us is CEO of Me, Inc. The question...
- Blog posts 2007-05-16
- Ten Tips to Cut Compensation Costs (Without Cutting Staff)
- The Find: For compassionate managers looking to avoid lay-offs and retain key talent through the slowdown, one consultancy is offering tips on how to hold down compensation costs without cutting staff levels. The Source: 10 principles for managing employee reward in 2009 from consultancy Watson Wyatt. ...
- Blog posts 2008-12-22
- Upgrading Talent
- A downturn can give smart companies a chance to upgrade their talent. Downturns place companies' talent strategies at risk. As deteriorating performance forces increasingly aggressive head count reductions, it's easy to lose valuable contributors inadvertently, damage morale or the company's external reputation among potential employees,...
- Articles 2009-01-12
- Total Brand Management?: Making the Link With Employer Branding
- While brand management clamours for the spotlight amidst a mass of education sector priorities, gaps in the process become more readily apparent. Job specs for new brand manager positions are rolling off the presses as colleges and universities recognise the need to not only manage but also preserve and develop...
- White papers 2003-11-01
- PR Opportunities Are Available in the Recruitment Process
- It is vital to create an authentic 'Employer brand' to recruit the best people. And it is vital to impress these people in the period between their acceptance of the employment offer and actually starting. This interim period is a time when the recruit may get cold feet; they may...
- White papers 2004-10-01
- Creating And Communicating Your Career Brand
- A career brand is a cohesive image that leads to you being positioned as a trusted expert in your field and attracts the ideal employer or client. It also conveys to potential clients or employers the value for them of investing in your talents. The benefits of having a strong...
- White papers 2008-01-01
- Reinventing the (luxury) wheel; Bentley, Maserati strive to build brand awareness.(Special Report)
- Byline: Michelle Krebs Every month when Alasdair Stewart, president and CEO of Bentley Motors Inc., returns from meetings in the United Kingdom to his company's headquarters in Auburn Hills, he has to explain his employer to U.S. Customs officials Byline: Michelle Krebs ...
- Research articles 2002-10-28
- Monster Appoints Two Senior Vice Presidents; Software veteran Michael Madden joins the management team as SVP, Employer Products; Diana Nicholson named SVP, Consumer Products
- NEW YORK -- MonsterR, the leading global online careers property and flagship brand of Monster Worldwide, Inc., (NASDAQ: MNST) today announced the appointment of two senior vice presidents to the company's product organization. Joining Monster as Senior Vice President, Employer Products is Michael Madden. Diana Nicholson has been named Senior...
- Research articles 2006-04-17
- How To Sell a Brand New Product
- A reader writes: I accepted a sales job for a new "bookzine" book magazine even though I have no experience with sales, thinking they would most likely train me or perhaps they would at least give me some leads. (I'm supposed to sell ad space...
- Blog posts 2008-08-21
- A million reasons to show your brand.
- Byline: Fiona Smith Mar 12, 2007 (The Australian Financial Review - ABIX via COMTEX) -- The shortage of skilled labour is so great in Australia that many companies aim to keep their best staff. They deliberately work out retention strategies. The latest buzzword for...
- Research articles 2007-03-12
- Employer Brands Require More Than Slick Marketing
- Successful internal brand building requires more than a marketing campaign and the involvement of the marketing department. Key people in the organization (HR managers, senior executives and middle managers responsible for creating the "Product" - in this case, the employee experience) play a vital role in marketing the brand. Employees...
- White papers 2003-06-09
- Recruiters warn of injuries to image.
- Good communication and brand consciousness should be in the forefront of employers' minds throughout the recruitment process, according to Capital Consulting. A study by recruitment provider Capital Consulting found that a quarter of job-seekers felt they had been treated badly when applying ...
- Research articles 2007-03-29
- Nortel's Enterprise VP: Let's Resurrect Bay Networks Brand
- Mark Evans submits: It looks John McHugh, VP, enterprise data solutions with Nortel’s (NRTLQ.PK) enterprise business, looks to be getting his ducks lined for a new employer amid rumors the business could soon be sold to Avaya AV for $500-million. In an interesting interview with Network World’s...
- External links 2009-07-02
- Starbucks Sues Dunkin' Donuts New Brand Chief; Coffee Chain Apparently Has Access to the Internet
- It will be interesting to see how Paul Twohig, Dunkin' Donuts new brand operations officer, gets out of the lawsuit his former employer Starbucks has filed against him. by Jim Edwards
- Blog posts 2009-10-08
- HR as Product: Be the Brand of Choice!
- HR continues to balance the demands of several different roles: business partner, internal consultant, operational and administrative expert and both employee and employer advocate. This may sound like business as usual, roles that aren't likely to create a mad rush of HR people arming themselves for the future. Each HR...
- White papers 2001-12-01
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