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BNET Business Dictionary
- Endorsement
- the public approval of a product by a person or organization. The endorsement can be used to promote the product to other organizations that may be more cautious in their...
- Endorsement definition on BNET »
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- "Not Multi-Level Marketing (MLM) !" ... Why Ever Not?
- Multi-level marketing MLM is a perfectly legitimate business model. That's not to say the industry doesn't have its share of low-lifes. MLM involves direct selling of products and services via the personal recommendation and endorsement of independent representatives. In return for the personal recommendation and endorsement, as an independent representative,...
- White papers 2003-01-01
- Phelps Endorses Frosted Flakes. So What?
- You know, I’m as sick of hearing from and about Michael Phelps as anyone, and I'm all for promoting healthy eating for kids, but this pile-on over his endorsement of Kellogg's Frosted Flakes is a bit much. Nutritionists have sounded their requisite hues and issued their...
- Blog posts 2008-08-20
- Manny Ramirez: When Sports Branding Goes Bad
- Tying your product to a sports star can pay monumental dividends Michael Jordan and Nike or lead to catastrophic failure Michael Vick and Reebok. Just ask Los Angeles Dodgers owner Frank McCourt. In March, McCourt signed slugging outfielder Manny Ramirez to a two-year, $45 million contract. The...
- Blog posts 2009-05-11
Additional Resources
- Group Technologies Trunk Encryption Device Receives National Security Agency Endorsement
- TAMPA, Fla.--BUSINESS WIRE--Sept. 23, 1997--Group Technologies Corporation (Nasdaq/NM:GRTK) announced today that it has received a letter of endorsement from the National Security Agency NSA for the Communications Security COMSEC features of it's KIV-19 Trunk Encryption Device. This device is used to secure U.S. Government information, and was developed under...
- Research articles 1997-09-23
- Kerry Endorsed by the Committee for Hispanic Causes BOLD PAC;Hispanic Congressional Leaders Announce Endorsement in Phoenix
- PHOENIX, June 29 /U.S. Newswire/ -- Democratic Presidential candidate John Kerry today received the unanimous endorsement of the Committee for Hispanic Causes BOLD PAC Building Our Leadership Diversity Political Action Committee. The endorsement by natiPHOENIX, June 29 /U.S. Newswire/ -- Democratic Presidential candidate John Kerry today received the unanimous endorsement...
- Research articles 2004-06-29
- Endorsement extended.(ABA Resources)(American Bankers Association extended endorsement to LexisNexis Group)(Brief article)
- ABA has extended its endorsement of LexisNexis to include the entire InstantID family of products. ABA has extended its endorsement of LexisNexis to include the entire InstantID family of products.
- Research articles 2006-05-01
- ISO form and endorsement changes
- Approved by individual states through September 1999 COUNTRYWIDE 1999 Personal Auto Endorsement: PP 13 01Coverage For Damage to Your Auto Exclusion A new, mandatory, multistate personal auto endorsement has been developed which will be attached to personal auto policies to exclude coverage for the "diminution in value" of a covered...
- Research articles 1999-11-01
- nFront Receives Maine Bankers Association's Exclusive Endorsement for Internet Banking
- ATLANTA--BUSINESS WIRE--Sept. 29, 1999-- SBA supports ABA's Endorsement for nHome, nBusiness, "Best in Class" nFrontTM, Inc. (Nasdaq: NFNT)(www.nfront.com), a leading Internet banking services provider for small- to mid-size financial institutions and winner of Microsoft Corporation's Best Internet Banking Solution Award, announced today it has received the Maine...
- Research articles 1999-09-29
- AD-HDTV system wins union endorsement. (Union of Electronic Workers and International Brotherhood of Electronic Workers support Advanced Digital high definition TV developed by Philips Laboratories and David Sarnoff Research Center)
- Advanced Digital HDTV (AD-HDTV), developed jointly by the David Sarnoff Research Center in Princeton, NJ and Philips Laboratories, Briarcliff Manor, NY, won the endorsement of the International Union of Electronic Workers IUE and the International Advanced Digital HDTV (AD-HDTV), developed jointly by the David ...
- Research articles 1992-11-01
- Insurer liability broadened ; Labor Department nullifies NCCI black lung endorsement.
- Coal mine operators may want to contact their workers compensation insurers to find out what, if any, federal black lung claims the insurers may have rejected under a policy endorsement that has limited insurers' liability for more than 16 years. Coal mine...
- Research articles 2001-01-29
- President-Elect Bush's Choice of Ms. Whitman to Head EPA Wins Strong Endorsement Throughout the Chemical Industry.(New Jersey Governor Christine Todd Whitman)(Brief Article)
- REPUBLICAN GOVERNOR Christine Todd Whitman of New Jersey, President-elect George W. Bush's choice to head the Environmental Protection Agency EPA, has won a strong endorsement from the chemical industry and muted praise from environmentalists. REPUBLICAN GOVERNOR Christine Todd Whitman of New...
- Research articles 2001-01-01
- HNBA Stands Behind Endorsement of Miguel Estrada for U.S. Circuit Court for the D.C. Circuit
- WASHINGTON, March 14 /U.S. Newswire/ -- The Hispanic National Bar Association, through its Board of Governors, reiterates the endorsement of the nomination of Miguel Estrada to the U.S. Circuit Court for the D.C. Circuit. After thorough, healthy and lengWASHINGTON, March 14 /U.S. Newswire/ -- The Hispanic National Bar Association,...
- Research articles 2003-03-14
- Liberty Mutual Property introduces food-processing endorsement
- Liberty Mutual Property, part of the Liberty Mutual Group, announced an endorsement to its commercial property coverage for the food-processing industry. RM Custom Select addresses accidental contamination, malicious and intentional tampering, and public Liberty Mutual Property, part of the Liberty Mutual Group, announced an endorsement to its commercial property coverage...
- Research articles 2007-05-01
- Jackson's endorsement a boost to LPMs: Nielsen also strikes research alliance with Latino Institute.(Local People Meter)
- With a high-profile endorsement and a ground-breaking partnership, Nielsen Media Research last week bolstered its effort to legitimize and win support for the new Local People Meters and their measurement of TV viewing by African-American and Hispa With a high-profile endorsement and a ground-breaking...
- Research articles 2004-09-13
- REEBOK, SKECHERS AIM FOR SLAM DUNKS WITH ENDORSEMENT DEALS.(Brief Article)
- NEW YORK -- Looking to align themselves with star athletes who bring immediate name recognition and brand cachet, both Reebok and Skechers recently inked global endorsement deals with National Basketball Association players. NEW YORK -- Looking to align themselves...
- Research articles 2001-12-10
- An endorsement? Comerica says no.(News)(Comerica Bank endorses Mayor Kwame Kilpatrick)
- Was it an endorsement or simply a statement of fact? That's what some readers of a recent economic report issued by Comerica Bank, the city of Detroit's lead bank, may have wondered last week. The bank distributed a thick report, "Detroit D...
- Research articles 2005-07-11
- WITHER KOBE? REEBOK SAYS NO TO ENDORSEMENT DEAL.(Reebok terminates shoe deal with basketball player Kobe Bryant )
- NEW YORK -- After months without a shoe endorsement deal, NBA superstar Kobe Bryant is still shopping around. NEW YORK -- After months without a shoe endorsement deal, NBA superstar Kobe Bryant is still shopping around.
- Research articles 2003-02-24
- Campaigns. (Hot Spots).(Nike signs LeBron James to endorsement deal)(Brief Article)
- NIKE stunned many in the ad business with last week's endorsement deal for high school basketball phenom LEBRON JAMES. The 18-year-old's multi-year deal, reportedly worth $90 million, was sparked in part by the likelihood that he will be ... NIKE stunned many in the...
- Research articles 2003-06-02
- OUT OF GRADES K-12: NEA 403(b) endorsement shifting to Security Benefit as Nationwide exits market.(Nationwide Retirement Solutions, Security Benefit Life Insurance Co.)(Brief Article)(Statistical Data Included)
- COLUMBUS, Ohio - Nationwide Retirement Solutions Inc. has bowed out of the grades K-12 school 403b market and transferred its National Education Association endorsement to a subsidiary, Security Benefit Life. Nationwide Retirement, Columbus, Ohi COLUMBUS, Ohio - Nationwide Retirement Solutions Inc. has bowed...
- Research articles 2000-10-30
- Lamont Wins MoveOn's Endorsement in Online Primary, Tops Lieberman 85 Pct. to 14 Pct.
- WASHINGTON, May 26 /U.S. Newswire/ -- Ned Lamont has won MoveOn's endorsement for the Democratic nomination for U.S. Senate in the organization's online Connecticut primary by a margin of 85 pct. to 14 pct. WASHINGTON, May 26 /U.S. Newswire/ -- Ned Lamont has won MoveOn's endorsement for the Democratic nomination...
- Research articles 2006-05-26
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