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	<title><![CDATA[endorsement Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to endorsement]]></description>
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		<title><![CDATA[Tiger Aside, Celebrity Endorsements Pay Off]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=4900]]></link>
		<description><![CDATA[Does Tiger have you rethinking your celebrity endorsement strategy? You shouldn't, says HBS professor Anita Elberse. Here's why endorsements make cents. by Sean Silverthorne]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 Dec 2009 10:28:58 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/endorsement.html"><![CDATA[Endorsement]]></category>
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		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
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		<title><![CDATA[Manny Ramirez: When Sports Branding Goes Bad]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=2038]]></link>
		<description><![CDATA[Tying your product to a sports star can pay monumental dividends Michael Jordan and Nike or lead to catastrophic failure Michael Vick and Reebok.    Just ask Los Angeles Dodgers owner Frank McCourt. In March, McCourt signed slugging outfielder Manny Ramirez to a two-year, $45 million contract. The...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 11 May 2009 11:30:13 -0700</pubDate>
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		<title><![CDATA[Phelps Endorses Frosted Flakes. So What?]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000161/phelps-endorses-frosted-flakes-so-what/]]></link>
		<description><![CDATA[You know, Iâ€™m as sick of hearing from and about Michael Phelps as anyone, and I'm all for promoting healthy eating for kids, but this pile-on over his endorsement of Kellogg's Frosted Flakes is a bit much.     Nutritionists have sounded their requisite hues and issued their...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 20 Aug 2008 15:36:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/endorsement.html"><![CDATA[Endorsement]]></category>
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		<category domain="http://resources.bnet.com/topic/dan+mitchell.html"><![CDATA[Dan Mitchell]]></category>
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	<item>
		<title><![CDATA["Not Multi-Level Marketing (MLM) !" ... Why Ever Not?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62925]]></link>
		<description><![CDATA[Multi-level marketing MLM is a perfectly legitimate business model. That's not to say the industry doesn't have its share of low-lifes. MLM involves direct selling of products and services via the personal recommendation and endorsement of independent representatives. In return for the personal recommendation and endorsement, as an independent representative,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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