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- Dell's Custom Ad Firm Enfatico Names Talent Chief, Gets Shellacked By Ad Blogs
- Via AdWeek, WPP global ad shop Enfatico, created to serve the marketing needs of computer giant Dell, named Lisa Fabiano talent chief today. Fabiano will oversee the development of Enfatico's human resources department as it attempts to add 200 plus more employees, bringing total staff level of Enfatico up...
- Blog posts 2008-07-29
- WPP Institutes Hiring Freeze
- Major ad holding firm WPP has announced a hiring freeze until further notice, battening down the hatches for what looks to be a major downturn over the next year or two. Via our good pal The Founder over at Tribble Ad Agency, the freeze looks like it will hit long-suffering...
- Blog posts 2008-10-19
- Dell's Enfatico Is a Rare Misstep for WPP's Sorrell
- Casey Jones has lost his job as vp marketing at Dell, and with it goes his role as "creator" of the Dell-only ad agency he demanded be formed to work solely on his account, Enfatico. The move proves two things that WPP chief Martin Sorrell knew going into this deal...
- Blog posts 2008-11-12
- With Second Dell Client Gone, Enfatico Must Prove Itself in 2009 -- Cheaply
- Dell laid off Mark Jarvis, the company's chief marketing officer, raising questions about Enfatico's relationship with the client. Jarvis was a supporter of the agency, and the second client-exec-supporter of Enfatico's to go. Back in November, vp marketing Casey Jones lost his job. He was the "creator" of Enfatico, the...
- Blog posts 2008-12-31
- Enfatico CEO Boone: Dell Ain't Everything -- We're Pitching New Clients
- Enfatico CEO Torrence Boone said his agency is already pitching new business. Although Boone always said he wanted to take on other clients with Dell's permission the announcement -- in an interview with DMNews see video below -- is still an eyebrow-raiser because Enfatico was founded with the sole purpose...
- Blog posts 2009-02-21
- Enfatico to Lay Off 8% of Staff; Dell Gave Agency the News Back in January
- Enfatico, Dell's captive ad agency, has begun a round of layoffs, the agency said. The cuts are the latest in a chain of bad news for Enfatico, which began with the exit of Dell vp marketing Casey Jones, and later CMO Mark Jarvis. The pair were Enfatico's main clients at...
- Blog posts 2009-02-24
- Enfatico is Wrapped Into Y&R; Layoffs Expected; Dell Looks Elsewhere
- Even though everyone expected it, it's still a surprise: Enfatico has been wrapped into Young & Rubicam, effectively killing* WPP and Dell's grand experiment of a giant new international agency to serve only the computer maker. See correction below No layoffs have been announced as yet, but...
- Blog posts 2009-04-10
- Y&R's Stringham: Email Suggests Enfatico Is a Problem That Needs Fixing
- Y&R Brands chief Peter Stringham referred to Enfatico as a "challenge" in a recent mass email to the Dell shop's staff, and hinted that some of what the agency was doing "hasn't been" working for Dell. The email was a welcome message to Enfatico staff as Enfatico...
- Blog posts 2009-04-27
- Enfatico Is Dead: Senior Execs Laid Off; Y&R Takes Lead; Commemorative Hitler Video Aired
- Enfatico is dead: Five senior account executives have been laid off, the agency is no longer AOR on Dell (that's now Y&R), WPP chief Martin Sorrell agrees it "went wrong," and the entire topic is now the subject of a YouTube Hitler parody video see below -- which all but...
- Blog posts 2009-10-06
Additional Resources
- With Second Dell Client Gone, Enfatico Must Prove Itself in 2009 — Cheaply
- Dell laid off Mark Jarvis, the company's chief marketing officer, raising questions about Enfatico's relationship with the client. Jarvis was a supporter of the agency, and the second client-exec-supporter of Enfatico's to go. Back in November, vp marketing Casey Jones lost his job. He was the "creator" of Enfatico, the...
- News items 2009-08-07
- Advertising Roundup: Cliff Freeman Loses Bonefish; Ogilvy CEO Q&A; Freelance Troubles at Enfatico; More ...
- Cliff Freeman Loses Bonefish Grill -- Quiznos also shaky. Shop appears to be in freefall. (Cliff Freefall?) BNET noted turmoil at the agency on Nov. 19, 2008. [Source: Ad Age] Ogilvy CEO Miles Young gives Q&A -- Wants five year plan, has a strain of "Marxism" in...
- Blog posts 2009-01-14
- WPP Chief Sorrell Agrees That Enfatico "Went Wrong"
- WPP chief Martin Sorrell agreed in an interview with Forbes India that his Enfatico experiment went wrong. Although Sorrell doesn't explicitly say that Enfatico is dead as a concept -- in fact he suggests the standalone agency model will only become more relevant in the future -- the way he...
- Blog posts 2009-09-16
- Enfatico: Y&R's Stringham Gives Staff 90-Day Deadline on Dell
- Y&R CEO Peter Stringham has given Enfatico 90 days to get its act together on Dell, reports AgencySpy. The blog's sources say they aren't clear whether the shop is on probation with Dell, or whether Stringham is merely trying to get the brand-new-giant-agency-from-scratch model right by banning distractions such as...
- Blog posts 2009-04-23
- Dell Ad Chief Jarvis Got $1.2 Mil. Severance Deal for Not Producing Ads
- UPDATE: It turns out Jarvis did achieve something on his watch: Dell settled for $3.35 million with 34 states over the deceptive advertising of its warranties and financing terms. Dell CMO Mark Jarvis, who left the company recently, took a $1.225 million severance package with him. The...
- Blog posts 2009-01-13
- Want More Out of Your Agencies? Write Better Briefs
- NEW YORK (AdAge.com) -- Marketers trying to wring the most out of their ad budgets will find massive waste in a place they might not think to look: their own request-for-proposal and briefing process to agencies. It's an insight also gleaned from the experience of the person who commissioned survey:...
- News items 2009-08-16
- Ogilvy Cuts 150 Jobs; First of "Thousands" Expected at WPP
- The Ogilvy Group cut about 150 staffers today, about 10 percent of its workforce, according to Adweek. The move had been predicted by Ad Age yesterday. The job losses come on top of 50-100 staffers laid off last year. The layoffs are likely the first of a...
- Blog posts 2009-01-07
- Advertising Roundup: Carrefour Taps Publicis; LePlae Out at TBWA; LA Bans New Outdoor; Insider Buys at ValueClick; More ...
- Carrefour taps Publicis Groupe -- The holding company plans to form an ad-hoc agency that will be totally dedicated to the account, like Enfatico for Dell. Hired without a review to handle its corporate and commercial advertising. [Source: Adweek] Rumor: LePlae out at TBWA -- Back in...
- Blog posts 2009-01-26
- DDB's Blockbuster Win May Be Pyrrhic Victory
- Blockbuster halted trading in its stock -- it was down to just 13 cents -- and is exploring brankruptcy, according to Bloomberg. Which is bad news for DDB Worldwide, which just won Blockbuster's ad account. True, the account was only $12 million in billings even before the...
- Blog posts 2009-03-04
- WPP Q4: Lower Profits Increase Likelihood of More Layoffs
- It is often said that WPP chief Martin Sorrell takes accounts at lowball rates and figures out how to make a profit later. That notion is writ large in WPP's 2008 full year earnings report, out today. Revenues were up 9.7 percent to $13.5 billion but profit...
- Blog posts 2009-03-06
- WPP's Sorrell Calls Publicis' Levy "Callous" in Remarks on Recession
- Mostly eclipsed in the Enfatico fiasco (Enfiasco?) is WPP chief Martin Sorrell's latest punch in his personal fight against Publicis boss Maurice Levy. In an op-ed written for Italian pub Positano News on the global economy, Sorrell noted: Some have said that, intellectually, recessions are exciting or fun. That...
- Blog posts 2009-04-10
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