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	<title><![CDATA[enfatico Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/enfatico.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to enfatico]]></description>
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		<title><![CDATA[Enfatico Is Dead: Senior Execs Laid Off; Y&R Takes Lead; Commemorative Hitler Video Aired]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004251/enfatico-is-dead-senior-execs-laid-off-y-commemorative-hitler-video-aired/]]></link>
		<description><![CDATA[Enfatico is dead: Five senior account executives have been laid off, the agency is no longer AOR on Dell (that's now Y&R), WPP chief Martin Sorrell agrees it "went wrong," and the entire topic is now the subject of a YouTube Hitler parody video see below -- which all but...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 13:44:09 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/enfatico.html"><![CDATA[Enfatico]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Y&R's Stringham: Email Suggests Enfatico Is a Problem That Needs Fixing]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001789/yrs-stringham-email-suggests-enfatico-is-a-problem-that-needs-fixing/]]></link>
		<description><![CDATA[Y&R Brands chief Peter Stringham referred to Enfatico as a "challenge" in a recent mass email to the Dell shop's staff, and hinted that some of what the agency was doing "hasn't been" working for Dell.    The email was a welcome message to Enfatico staff as Enfatico...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 27 Apr 2009 08:02:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
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		<title><![CDATA[Enfatico is Wrapped Into Y&R; Layoffs Expected; Dell Looks Elsewhere]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001588/enfatico-is-dead-wrapped-into-y-layoffs-expected-dell-looks-elsewhere/]]></link>
		<description><![CDATA[Even though everyone expected it, it's still a surprise: Enfatico has been wrapped into Young & Rubicam, effectively killing* WPP and Dell's grand experiment of a giant new international agency to serve only the computer maker. See correction below    No layoffs have been announced as yet, but...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 10 Apr 2009 08:55:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
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		<title><![CDATA[Enfatico to Lay Off 8% of Staff; Dell Gave Agency the News Back in January]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001027/enfatico-to-lay-off-8-of-staff-dell-gave-agency-the-news-back-in-january/]]></link>
		<description><![CDATA[Enfatico, Dell's captive ad agency, has begun a round of layoffs, the agency said. The cuts are the latest in a chain of bad news for Enfatico, which began with the exit of Dell vp marketing Casey Jones, and later CMO Mark Jarvis. The pair were Enfatico's main clients at...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 24 Feb 2009 11:14:09 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DELL</category>
		<category domain="tickers">DELL</category>
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	<item>
		<title><![CDATA[Enfatico CEO Boone: Dell Ain't Everything -- We're Pitching New Clients]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000994/enfatico-ceo-boone-dell-aint-everything-were-pitching-new-clients/]]></link>
		<description><![CDATA[Enfatico CEO Torrence Boone said his agency is already pitching new business. Although Boone always said he wanted to take on other clients with Dell's permission the announcement -- in an interview with DMNews see video below -- is still an eyebrow-raiser because Enfatico was founded with the sole purpose...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 21 Feb 2009 19:37:48 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
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		<title><![CDATA[With Second Dell Client Gone, Enfatico Must Prove Itself in 2009 -- Cheaply]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000472/with-second-dell-client-exec-gone-enfatico-must-prove-itself-in-2009-cheaply/]]></link>
		<description><![CDATA[Dell laid off Mark Jarvis, the company's chief marketing officer, raising questions about Enfatico's relationship with the client. Jarvis was a supporter of the agency, and the second client-exec-supporter of Enfatico's to go. Back in November, vp marketing Casey Jones lost his job. He was the "creator" of Enfatico, the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 31 Dec 2008 09:53:14 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/enfatico.html"><![CDATA[Enfatico]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">DELL</category>
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		<title><![CDATA[Dell's Enfatico Is a Rare Misstep for WPP's Sorrell]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000317/dells-enfatico-is-a-rare-misstep-for-wpps-sorrell/]]></link>
		<description><![CDATA[Casey Jones has lost his job as vp marketing at Dell, and with it goes his role as "creator" of the Dell-only ad agency he demanded be formed to work solely on his account, Enfatico. The move proves two things that WPP chief Martin Sorrell knew going into this deal...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 12 Nov 2008 11:08:42 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/dell+computer+corp..html"><![CDATA[Dell Computer Corp.]]></category>
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		<title><![CDATA[WPP Institutes Hiring Freeze]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000265/wpp-institues-hiring-freeze/]]></link>
		<description><![CDATA[Major ad holding firm WPP has announced a hiring freeze until further notice, battening down the hatches for what looks to be a major downturn over the next year or two. Via our good pal The Founder over at Tribble Ad Agency, the freeze looks like it will hit long-suffering...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 19 Oct 2008 23:20:27 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/hiring.html"><![CDATA[Hiring]]></category>
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		<title><![CDATA[Dell's Custom Ad Firm Enfatico Names Talent Chief, Gets Shellacked By Ad Blogs]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000167/dells-custom-ad-firm-enfatico-names-talent-chief-gets-shellacked-by-ad-blogs/]]></link>
		<description><![CDATA[Via AdWeek, WPP global ad shop Enfatico, created to serve the marketing needs of computer giant Dell, named Lisa Fabiano  talent chief today. Fabiano will oversee the development of Enfatico's human resources department as it attempts to add 200 plus more employees, bringing total staff level of Enfatico up...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 29 Jul 2008 03:03:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/talent.html"><![CDATA[Talent]]></category>
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