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Integrated Marketing Communication: From the executive summary: ‘Integrated Marketing Communication IMC is more than the coordination of a company's outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy.'...; Tags: Integrated Marketing Communication, enTarga, Marketing Research, Marketing; White papers 2003-01-01

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Your Work China: Jobs Abound! (But Do Your Homework)

China: Jobs Abound! (But Do Your Homework)

Chinese companies are aggressively going after U.S. managers willing to move there.
Your Industry United Rolls Back Frequent-Flier Changes

United Rolls Back Frequent-Flier Changes

Just a couple weeks ago I wrote about how United (NASDAQ: UAUA) frequent fliers were angry at the airline's pending upgrade policy change, and it appears they've listened . . . a little. United is bringing back regional upgrades for its top fliers. This combined with the airline's decision to have reciprocal upgrades with Continental makes for a big week for the airline.
Your Money Quick and Easy Ways to Boost Returns

Quick and Easy Ways to Boost Returns

How’d you like to earn a few thousand dollars for less than an hour of your time? This is no get-rich-quick come-on. The extra income is the potential payoff for making a few simple and painless money moves.