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- Beyond Relationship Marketing: The Rise of Collaborative Marketing
- "It has been observed that Customers are more empowered and connected, which is shifting the balance of power. Consequently, firms must rethink how they interact with customers. Collaborative innovation allows firms to tap into customer expertise by integrating customers into the firm's new product Development process. Besides this, collaborative...
- White papers 2003-01-01
- CRM In Marketing
- In the modern business era, the customer is highly informed. Therefore, there is a need for organizations to adopt a customer-centric approach in pursuing their marketing strategy. The Customer Relationship management CRM paradigm calls for evolving effective and sustained business relationships with customers. These relationships form the basis for the...
- Presentations 2003-01-01
- Relationship Marketing Without CRM
- From the executive summary: ‘Customer Relationship Management CRM systems are tremendous strategic marketing tools that manage campaigns via every touch point: Web, e-mail, telephone, direct mail, and face-to-face sales. The main purpose of an automated CRM system is to integrate customer records from all business-to-business publisher product segments, magazine subscribers,...
- White papers 2003-06-01
- How Healthcare Gets Sold To Patients, Courtesy of Omnicom
- Given the changes sweeping through healthcare these days, it's not surprising that companies in the industry might want to update their marketing strategies from time to time. Watching that particular sausage get made isn't always pretty, but it can be instructive. Take, for instance, Thursday's announcement from...
- Blog posts 2008-06-15
Additional Resources
- Synygy and Carlson Marketing Group Collaborate on Cash and Non-Cash Rewards to Help Clients Drive Performance
- Business Editors CONSHOHOCKEN, Pa. & MINNEAPOLIS--BUSINESS WIRE--Aug. 5, 2002 Synygy Inc., the largest and most successful provider of Enterprise Incentive Management EIM software, and Carlson Marketing Group, the world leader in Relationship Marketing, today announced that the two companies have entered into a formal sales and marketing agreement....
- Research articles 2002-08-05
- Axeda Systems Names Koichi Terasawa President of Axeda Systems KK; Seasoned General Manager to Provide Leadership and Strategic Direction for Axeda's Japanese Subsidiary
- Business/Technology Editors MANSFIELD, Mass. & TOKYO--BUSINESS WIRE--May 16, 2002 Axeda Systems Inc. (NASDAQ: XEDA), the pioneer in the growing market of Device Relationship Management DRM enterprise software and services, announced today that Mr. Koichi Terasawa has joined Axeda as corporate vice president and president of the company's Japanese...
- Research articles 2002-05-16
- Onyx Software and Interliant Enable Colgate to Give its Customers a Complete Check-up.
- When the UK division of Colgate Oral Pharmaceuticals COP needed an enterprise-wide customer relationship management CRM solution quickly, it turned to Onyx Software and Interliant to link field sales and telesales, as well as the marketing departments. Onyx 2000 gives COP better visibility, both internally as well as externally, and...
- Case studies
- Big Brothers Big Sisters of America Expands Relationship with Kintera; Kintera Will Provide Big Brothers Big Sisters with Comprehensive Enterprise Fundraising and Web Marketing Tools
- SAN DIEGO -- Big Brothers Big Sisters of America BBBSA today announced it has signed a multiyear agreement with technology partner KinteraR, Inc. (Nasdaq:KNTA), the leading provider of software as a service to the nonprofit industry. Under the terms of the agreement, Kintera will serve as the donor database of...
- Research articles 2005-07-19
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- Forte Software and HP Expand Relationship to Include Worldwide Marketing Agreement; Industry Leaders Collaborate to Offer Enterprise Application Solutions
- OAKLAND, Calif.--BUSINESS WIRE--June 26, 1996--Forte Software (NASDAQ: FRTE) today announced an agreement with Hewlett-Packard Company HP to cooperatively market enterprise application solutions as a Worldwide Channel Partner under the auspices of HP's Open Enterprise Computing Program.
- Research articles 1996-06-26
- Informatica: The Hunter And The Hunted
- On the heels of Informatica's acquisition of Applimation, I asked Adam Wilson, Informatica's vice president of product management and marketing, what he's learned about the art of integrating technology from newly acquired companies. Informatica describes itself as a vendor of "enterprise data integration software," which in essence...
- Blog posts 2009-03-03
- The Marketing Secrets of Marc Benioff
- Marc Benioff, CEO of Salesforce.com, is a brilliant marketing exec. In this short, punchy interview in Forbes, he shares his secrets, which I found interesting. A sampling: Always pitch the bigger picture. Salesforce.com was about "the end of software," not customer relationship management software or software as a service....
- Blog posts 2007-01-25
- The Marketing Secrets of Marc Benioff
- Marc Benioff, CEO of Salesforce.com, is a brilliant marketing exec. In this short, punchy interview in Forbes, he shares his secrets, which I found interesting. A sampling:Always pitch the bigger picture. Salesforce.com was about "the end ofsoftware," not customer relationship management software or software asa service.Before you start talking to...
- Blog posts 2007-01-25
- Using Networked Marketing Tools
- Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
- Articles 2007-12-07
- Customer Relationship Management (CRM) Closes Cost Barriers
- Customer Relationship Management CRM software systematizes and automates the sales process from concept to sales to service. It eliminates the traditionally fragmented approach to managing marketing efforts because all information is maintained in one repository that is accessible instantly for analysis in any given marketing situation. Formerly, it was only...
- White papers 2006-09-01
- SYSPRO Adds New Features, Functionalities to SYSPRO CRM Software
- COSTA MESA, Calif. -- SYSPRO, a leading producer of enterprise software for SMB manufacturers and distributors, has announced the addition of hundreds of new features and functionalities to SYSPRO Customer Relationship Management software, an enterprise-class software system that enables a business to manage internal resources, customer, supplier and prospect relationships,...
- Research articles 2006-07-06
- Intraware and Digital River Ink Joint Marketing Agreement
- ORINDA, Calif. & MINNEAPOLIS -- IntrawareR, Inc. (Nasdaq:ITRA), a leading provider of electronic software and license delivery and management solutions, announced today that it has signed a joint marketing agreement with Digital River, Inc. (Nasdaq:DRIV), a global leader in e-commerce outsourcing. Through the marketing agreement, the companies are expanding their...
- Research articles 2006-06-26
- Siebel Systems Wins 2004 CRM Leaders Awards for Enterprise CRM, Mid-market CRM; Siebel Also Recognized for Analytics and Marketing Resource Management Offerings
- SAN MATEO, Calif. -- Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider of business applications software, today announced that CRM Magazine has named the company the winning vendor in the Enterprise CRM and Mid-market CRM categories of the publication's 2004 CRM Leaders Awards. Siebel Systems was also named a market leader...
- Research articles 2004-09-02
- Brio and SQRIBE Announce Worldwide Strategic Partnership; Market Leaders in Business Intelligence and Enterprise Information Delivery Form Alliance to Help Companies Speed Business Decision-Making
- LOS ANGELES--BUSINESS WIRE--Sept. 22, 1997--SQRIBE Technologies, the leading provider of enterprise information delivery and reporting software, and Brio Technology, the enterprise business intelligence company, today announced a strategic marketing and engineering relationship to enhance both companies' enterprise information access and delivery capabilities.
- Research articles 1997-09-22
- DirectNET Chooses Onyx Software to Unify Company and Enhance Business Opportunities; Onyx Bests Field Of CRM Software Vendors with Adaptive Solution to Unite Business Units at Nation's Top KVM and Server Rack Technology Reseller
- BELLEVUE, Wash. -- OnyxR Software Corporation (Nasdaq:ONXS), a worldwide leader in customer management solutions for the enterprise, today announced DirectNET has chosen its full suite of customer relationship management CRM products as a unifying, company-wide platform for improving workflow, enhancing customer service, generating sales opportunities and conducting marketing campaigns. DirectNET,...
- Research articles 2006-07-10
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