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- Senators Hillary Rodham Clinton and Joe Lieberman Join ESRB to Launch Nationwide Video Game Ratings TV PSA Campaign
- U.S. Senators Hillary Rodham Clinton (D-NY) and Joe Lieberman (I-CT) today joined Entertainment Software Rating Board ESRB president Patricia Vance on Capitol Hill to launch a new nationwide television PSA campaign that encourages parents to use the video game ratings when buying games for their children. Best Buy president...
- Research articles 2006-12-07
- Take-Two Reminds Parents to Check the ESRB Rating When Purchasing Games This Holiday Season
- NEW YORK -- Take-Two Interactive Software, Inc. (NASDAQ:TTWO) today reminds parents, grandparents or anyone planning to give video or computer games this holiday season to utilize both parts of the Entertainment Software Rating Board ESRB rating system - age ratings and content descriptors - to help them choose age appropriate...
- Research articles 2006-12-18
- Parents approve of ratings, but more enforcement needed.(Videogames)(Brief Article)
- * As the holiday buying season heats up, so too does the recurring look at violence in videogames. Last week, both the Entertainment Software Ratings Board and a media watchdog group weighed in on the subject. The ESRB announced an independen...
- Research articles 2003-12-15
- GTA: soon gone.(VIDBITS)(Entertainment Software Rating Board bans Grand Theft Auto: San Andreas)(Brief Article)
- * Moving quickly to try to douse a political firestorm touched off by a modification that unlocked steamy hidden content in Grand Theft Auto: San Andreas, the ESRB last week revoked the game's Mature M rating and asked publisher Rockstar Games to * Moving...
- Research articles 2005-07-25
- ESRB and PTA Launch New National Campaign to Educate Parents About Game Ratings, Parental Controls and Online Video Game Safety
- Furthering their shared commitment to informing parents, Entertainment Software Rating Board ESRB and Parent Teacher Association PTA have launched a nationwide education campaign through which a new booklet, " A Parents Guide to Video Games, Parental Controls and Online Safety ," is being distributed to all 26,000 PTAs. The campaign...
- Research articles 2008-04-21
- Inside the ratings game.(Brief Article)
- Ratings board tinkers to stay in step with technology NEWYORK--The videogame industry came through the recent Federal Trade Commission marketing-to-kids firestorm virtually unscathed, thanks in large part to the self-regulating, voluntary rati Ratings board tinkers to stay in step...
- Research articles 2001-02-26
- ESRB Retail Council (ERC) Establishes Unprecedented "Commitment to Parents" With National Video Game Retailers
- Major retailers accounting for approximately 80% of computer and video game sales today joined with the Entertainment Software Rating Board ESRB in announcing their adoption of an unprecedented commitment aimed at enhancing compliance with store enforcement policies regarding the sale of Mature-rated video games, providing parents with the ability to...
- Research articles 2006-06-21
- Awareness, Use and Trust of ESRB Video Game Ratings Reach Historical High-Point Among Parents
- National research measuring parental awareness and use of the ratings for computer and video games shows that 83% of American parents of children who play video games are aware of the ESRB ratings, and 74% use them regularly when buying games for their families according to a study commissioned annually...
- Research articles 2006-03-29
- PTA and ESRB Launch Nationwide Video Game Ratings Education Partnership
- Furthering their shared commitment to educating parents about video games, the Parent Teacher Association PTA and Entertainment Software Rating Board ESRB are launching a nationwide video game ratings education campaign that will distribute 1.3 million brochures to 26,000 PTAs nationwide. The campaign will encourage and enable state and local PTAs...
- Research articles 2006-11-15
- Violent games on Georgia's mind. (Videogames).(Brief Article)
- Georgia state legislators are seeking to punish retailers who violate the Entertainment Software Rating Board ratings. The Violent Video Game Protection Act, introduced Feb. 13, aims to make it a misdemeanor offense to "sell, tent or othe Georgia state...
- Research articles 2002-02-25
- Best Buy Removes ''Grand Theft Auto: San Andreas'' From All Stores
- MINNEAPOLIS -- Best Buy Co., Inc. (NYSE:BBY): In compliance with our policy not to carry adult-only AO games, Best Buy is immediately taking steps to remove all copies of the now AO-rated game "Grand Theft Auto: San Andreas" from all of our North American stores. Earlier today, the ESRB adjusted...
- Research articles 2005-07-20
- D.C. lawmakers target Hollywood, music and games.(federal government threatens to investigate marketing practices of the motion picture, music and videogame industries which use violence to attract young audiences)
- Spurred by the recent killings at a Colorado high school, the federal government is threatening to go after the movie, music and videogame industries the way it has tobacco. Senate Judiciary Committee chairman Orrin Hatch (R-Utah) said last w ...
- Research articles 1999-05-10
- D.C. Round three: Retail; 'Based on the kinds of questions [the FTC is] asking, we expect a lot more focus on retail compliance in the next report,' says Sean Bersell of the VSDA. (Observations and Opinions).(Federal Trade Commission)(Brief Article)
- WASHINGTON--With presidential politics behind us for a while, and in the wake of the real-world violence of Sept. 11, Washington's attention to the make-believe world of media violence appeared to wander. But it hasn't gone away. This summer, ...
- Research articles 2002-04-15
Additional Resources
- Survey Shows Parents Approve of Video Game Ratings; As Holiday Shopping Season Peaks, Entertainment Software Rating Board Reminds Parents, ``Always Check the Rating''
- Business Editors/Entertainment & Multimedia Writers NEW YORK--BUSINESS WIRE--Dec. 9, 2002 An independent consumer survey released today by the Entertainment Software Rating Board ESRB found that parents overwhelmingly approve of the ratings assigned to computer and video games. "Parents can shop with confidence, knowing that ESRB ratings give...
- Research articles 2002-12-09
- Revamped ratings better inform gamers: retailers say parents are now more responsible for buys. (Videogames).(the Entertainment Software Ratings Board introduces four new content descriptors)(Brief Article)
- Game ratings are getting mote explicit. The Entertainment Software Ratings Board has introduced four new content descriptors to more precisely characterize the extent and intensity of violent content in computer and console videogames. The board has also redesigned its rating labels...
- Research articles 2003-06-30
- Hot coffee burns: the videogame industry is far from out of the political woods.(Entertainment Software Ratings Board)(ban of Grand Theft Auto: San Andreas computer game)
- EXECUTIVE SUMMARY: * In an effort to emphasize their traditional alues stance, politicians, especially Democrats, are cracking down on the videogame industry and its ratings system. * Mods create an issue of liability regarding who should...
- Research articles 2005-07-25
- Major Retailers Announce New Campaign to Enforce Video Game Rating System
- WASHINGTON, Dec. 8 /U.S. Newswire/ -- The nation's leading computer and video game retailers, in conjunction with the Interactive Entertainment Merchants Association IEMA, announced today a new initiative designed to prevent the sale of Mature- rated games to children under 17 years old and increase awareness of the Entertainment Software...
- Research articles 2003-12-08
- Your Money Matters; FTC alert helps consumers decode video game ratings before purchase
- Michigan Chronicle 08-09-2005 A new publication from the Federal Trade Commission will help consumers use rating symbols on video games to decide whether a particular game is suitable before they buy or rent it. According to the Kaiser Family Foundation, 83 percent of children aged eight to 18 live in...
- Research articles 2005-08-09
- Your Money Matters; FTC alert helps consumers decode video game ratings before purchase
- Michigan Chronicle 08-09-2005 A new publication from the Federal Trade Commission will help consumers use rating symbols on video games to decide whether a particular game is suitable before they buy or rent it. According to the Kaiser Family Foundation, 83 percent of...
- Research articles 2005-08-09
- ESRB PARENT ADVISORY: The ESRB Officially Changes the Rating for "The Elder Scrolls IV: Oblivion" From T (Teen) to M (Mature)
- The Entertainment Software Rating Board ESRB has changed the rating assigned to the game "The Elder Scrolls® IV: OblivionTM" from T (Teen 13+) to M (Mature 17+). The content causing the ESRB to change the rating involves more detailed depictions of blood and gore than were considered in the...
- Research articles 2006-05-03
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