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- How Hectic Working Moms Can Stay Professional
- For busy, working mothers, managing the craziness of children can put pressure on professionalism. With 10.4 million woman-owned firms in the U.S. (that's 4 in10 privately held businesses), more women need to balance managing their home and work lives. Entrepreneur.com's "mompreneur" Lisa Druxman offers tips on how to remain professional...
- Blog posts 2007-07-23
- Entrepreneur Column.
- By Judith Silver, Entrepreneur Column Knight Ridder/Tribune Business News Jul. 4--QUESTION: My late brother and I developed a uni...ue insurance concept. I applied for and received a copyright. I was later informed by a neutral party that I was also in need...
- Research articles 2003-07-04
- Taken Out of Context?
- If a person is investing in pay-per-click advertising on search engines such as Google or Overture, the person's paid listings might appear on other Web sites - but not on their search results page, and not for the keywords that the person bids on. The person's ads may appear on...
- White papers 2004-06-01
- Codes of Conduct
- Are promotion codes a good marketing tactic to use to get consumers to visit a Web site? That depends on whom a person asks. Some e-tailers swear by promotion or coupon codes, believing they're a wonderful way to increase sales and gain new customers. Even better, they're easy for consumers...
- White papers 2004-02-01
- Adding Value to Attract Online Advertisers
- In the slumping advertising sales market, the ability to stand out from the competition has never been more important. Since this is primarily a buyer's market at the moment, some sites seek to capture sales by lowering their pricing floor. Others have sought to create that differentiation by adding value...
- White papers 2002-08-22
- 10 Tips to Get the Clicks
- When envisioning an ad campaign for a business, the message that a person may wish to convey needs to be consistent with the format, style and tone that are appropriate for the communication mediums that is chosen. This is especially true for the Web. The words used to express an...
- White papers 2001-11-01
- 8 Ways to Get the Media Buzzing
- While the benefits of good publicity are obvious, for many busy small-business owners, generating press coverage can be a challenge. What many entrepreneurs don't realize is there are valuable news stories hidden in a business's day-to-day operations, and that packaging and distributing these to the media can be achieved using...
- White papers 2005-07-10
- 7 Ways to Milk Your Media Coverage
- A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
- White papers 2006-04-06
- Hot on Their Trail
- If a person is using an ad-tracking program, the person is likely monitoring the profitability of internet marketing efforts. That's if customers buy online. But can customers order by phone, fax, mail or in person? If a person is not giving credit to the online ad campaigns that generate offline...
- White papers 2004-12-01
- Dare to Compare
- Comparison-shopping websites are a great marketing vehicle for online merchants who want to grow their businesses. These sites let e-tailers display product information in a simple format, allowing web buyers to make comparisons and choose the best product from a list of products from different retailers. The stakes, though, have...
- White papers 2005-01-01
- Top 4 Paid Online Advertising Techniques
- This paper looks at some paid traffic-generation tactics that have proven to be extremely successful when used correctly. If the business is new, or if a person has not been able to attract many visitors to the site yet, the cost-effective strategies provided in the paper are the fastest way...
- White papers 2004-12-28
- It's Your Call
- Driving online shoppers to a website isn't always best; the company might connect better with prospects over the phone. Instead of paying for ads or clicks, one can now buy one-on-one conversations. Through pay-per-call advertising a person can promote a phone number instead of, or in addition to, the URL....
- White papers 2005-07-01
- Make More Money From Your Online Ads
- Google's AdSense places contextual ads on web pages, and keywords defined by advertisers are matched to a site's content by Google. A person makes money each time someone on the site clicks on one of the ads. Filters can be set so competitors' ads aren't displayed on the site, and...
- White papers 2005-10-31
- Keyword to the Wise
- Pay-per-click delivers serious shoppers to a site instantly, and it's cost-effective if done right. Play smart with the three leading search engines - Google, MSN and Yahoo! - to drive in new customers without blowing the budget. Why advertise on all three? Not only do they get the lion's share...
- White papers 2006-06-01
- Finding Appropriate Prospect Lists
- From retailers to marketers of consumer products and services, finding the best lists can mean the difference between success and failure for many businesses that target consumers in their homes. The more precisely that a person target the audience, the greater number of qualified responses his or her program will...
- White papers 2001-02-02
- Building an Effective Mailing List
- How does a person go about finding the right mailing lists that target customers? Much depends on the specifics of who the customers are and whether one is targeting businesses or consumers. But, generally speaking, this paper provides nine avenues for a person to explore to get started in the...
- White papers 2002-06-24
- The Making of a PR Story
- To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fueled success if they know the right tricks. Whether creating an official press release or simply notifying the media with a...
- White papers 2006-03-06
- 10 Creative Ways to Get PR
- On the road to success, every business needs great public relations vehicles. Innovative public relations strategies will take a person where he or she want to go. This paper offers some creative ideas to get the quality of PR that can enhance a person's reputation and grow his or her...
- White papers 2006-02-06
- Shout It From the Rooftops
- Whether a person sells high-tech gadgets or craft supplies, or is a dog-walker or a restaurateur, the person is an expert in something. Becoming a public speaker will allow the person to share that expertise and get his or her business recognized at the same time. Before the person markets...
- White papers 2005-05-01
- How to Attract an Audience
- Unless a person already has an industrywide reputation that will attract people, the person is going to need to travel to larger markets. Living in a smaller community has advantages, and if the person has chosen a community within driving distance of larger cities, the cost and difficulty of travel...
- White papers 2006-07-01
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