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- Smart Marketing Tips for Your Website
- To compete successfully online, today's firms must maximize their web presence. This means leveraging one's Web site, integrating online and offline marketing efforts, and communicating effectively online. In a few simple steps, the authors' will unravel the mysteries of effective online marketing and help one get the best returns from...
- White papers
- Surf's Up
- Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers....
- White papers 2004-04-01
- Rock-Solid Leads
- Subscribing people to an e-zine without their explicit consent isn't guerrilla marketing - it's spam. And those involuntary subscribers might retaliate. Just a few spam complaints could bring down the website. Or the company could be flamed on a blog that gets top search engine rankings for the company name....
- White papers 2006-05-01
- How To Start An E-Business: Is Starting A New Internet Business A Bad Idea?
- This paper explains you how to start internet business. The web is both a new distribution channel and a new way of doing business. Don't miss either part of that statement. Think of the web only as a new channel - a different way of putting products and services in...
- White papers 2008-01-01
- Now Playing
- Cinema advertising is just plain affordable. A person can make a national, regional or local buy. Each theater has multiple screens, and for regional advertisers, for example, the cost per 15-second spot with a minimum buy of four weeks is $25 per screen, per week. So suppose a person owned...
- White papers 2005-03-01
- Online Ads
- While traditional offline advertising is used by many companies to drive customers to their websites, many businesses are trying online ads (such as banners, pay-per-click ads, pay-per-call ads and pop-ups) in e-newsletters, on compatible websites, on search engines and in online versions of newspapers and magazines as a way of...
- White papers 2006-01-17
- Peas in a Podcast
- With a computer, mic and broadband connection, a person can produce an infomercial or broadcast and distribute it through aggregators, such as Ipodder and FeedDemon, or web-based directories such as Podcast Alley. These podcasts are sent via topic-specific feeds to subscribers, who can download them to their digital music players...
- White papers 2005-07-01
- 3 Steps to Branding Your Website
- A person's business's website will be many people's first impression of the person's company, products and services. As a result, the person's site represents a critical component of the person's branding strategy: It communicates who the person is, what he has to offer and what he promises his brand through...
- White papers 2005-09-05
- The Missing Link?
- It's easy to get links to a site from other websites. A person, the webmaster or an intern can do the job. And this overlooked marketing strategy offers two big payoffs: more visitors and higher search engine rankings. Not all links are created equal - get links from websites with...
- White papers 2005-09-01
- Holiday Bonus
- With the holidays around the corner, now is a great time to add some special features to one's website that will likely increase sales. There are four specific things a person can do, according to the "2004 Shop.org/BizRate.com Online Holiday Mood Study." The study found that the most successful website...
- White papers 2005-01-09
- Using Blogs to Attract Customers
- Blogs are a trendy way to publish online, and if done right, they can be an effective way to maintain solid relationships with internet customers. While blogs may be used regularly by the techno-savvy, only 38 percent of all internet users know what blogs are, according to a January 2005...
- White papers 2005-07-01
- Minority Rules
- Roughly 13.8 million Hispanics in the United States accessed the internet from home, work or college in December 2004, according to research from ComScore Media Metrix, a division of ComScore Networks Inc. In addition, 9.9 million African Americans and 4.2 million Asian Americans accessed the internet that month. Many e-tailers...
- White papers 2005-05-01
- Permanent Press
- A person's Web site is many things: an introduction to customers, an information hub and a showcase for the person's stellar product or service. What many entrepreneurs forget, however, is their Web site is often the first stop for journalists seeking information about a company. Savvy business owners know that...
- White papers 2002-08-01
- Dare to Compare
- Comparison-shopping websites are a great marketing vehicle for online merchants who want to grow their businesses. These sites let e-tailers display product information in a simple format, allowing web buyers to make comparisons and choose the best product from a list of products from different retailers. The stakes, though, have...
- White papers 2005-01-01
- Hot on Their Trail
- If a person is using an ad-tracking program, the person is likely monitoring the profitability of internet marketing efforts. That's if customers buy online. But can customers order by phone, fax, mail or in person? If a person is not giving credit to the online ad campaigns that generate offline...
- White papers 2004-12-01
- Codes of Conduct
- Are promotion codes a good marketing tactic to use to get consumers to visit a Web site? That depends on whom a person asks. Some e-tailers swear by promotion or coupon codes, believing they're a wonderful way to increase sales and gain new customers. Even better, they're easy for consumers...
- White papers 2004-02-01
Additional Resources
- Communicate.com Inc. Appoints Mark Melville as Chief Corporate Development Officer
- Communicate.com Inc. (OTCBB: CMNN), a rapidly evolving Internet commerce and media company, is pleased to announce the appointment of Mark Melville to the newly created role of Chief Corporate Development Officer, effective January 1, 2008. He will report directly to Communicate.com Chairman and CEO Geoffrey Hampson. "Mark is a...
- Research articles 2007-11-16
- Communicate.com Inc. Appoints Mark Melville as Chief Corporate Development Officer.
- VANCOUVER, BRITISH COLUMBIA, Nov 16, 2007 Marketwire via COMTEX -- Communicate.com Inc. (OTCBB:CMNN), a rapidly evolving Internet commerce and media company, is pleased to announce the appointment of Mark Melville to the newly created role of Chief Corporate Development Officer, effective January 1, 2008. He will...
- Research articles 2007-11-16
- Exit1, Inc. Announces the Launch of the Entrepreneur- To-Entrepreneur Network Web Site
- RESTON, Va.--BUSINESS WIRE--Nov. 19, 1999-- Exit1, Incorporated, an Internet technology solutions provider, has launched the web site for e2enet, Inc., the entrepreneur-to-entrepreneur network, which operates, develops and invests in Internet-related businesses. The newly designed site, www.e2enet.com, will be the destination point for companies that desire a better alternative...
- Research articles 1999-11-19
- Register.com Marks Millionth Registration
- NEW YORK--BUSINESS WIRE--Sept. 2, 1999-- www.granny-to-be.com, registered by grandmother and entrepreneur Felicia Reymont, is millionth domain name handled by register.com Register.com, Inc. (www.register.com), the largest independent domain name registrar on the Internet, today announced its domain registration submissions surpassed the million mark on August 31, 1999....
- Research articles 1999-09-02
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