Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- General Market Survey
- Use this survey template to determine the basic demographic characteristics of your market research subjects.
- Tools & templates 2004-08-26
- Market Research Cost Analysis
- Before you begin your market research campaign, use this template to analyze the costs.
- Tools & templates 2005-08-02
- Smart Marketing Tips for Your Website
- To compete successfully online, today's firms must maximize their web presence. This means leveraging one's Web site, integrating online and offline marketing efforts, and communicating effectively online. In a few simple steps, the authors' will unravel the mysteries of effective online marketing and help one get the best returns from...
- White papers
- Stopped in Your Tracks?
- As ISPs and consumers use tougher spam filters, marketers who work hard to get permission to send messages will unfortunately see their response rates dwindle. Marketers can help protect their e-mails from being inadvertently blocked. Permission-based e-mail marketing company e-Mail Networks Inc. offers a few tips to improve delivery success...
- White papers 2004-05-01
- How to Run a Successful, Legal E-Mail Marketing Campaign
- E-mail marketing is an affordable, effective way to convert interested prospects into customers and develop valuable relationships with existing customer base. And it can be very profitable. But if one does not follow a few basic rules, the e-mail promotions could actually wind up costing him money- or worse. Send...
- White papers
- How Effective Is Your E-Newsletter?
- The great thing about e-mail marketing is that everything is trackable. Most e-mail marketing solutions provide reporting data so one can analyze and optimize his or her campaigns. Reporting tracks how many and which customers opened the e-mails, which of the e-newsletter links got the most clicks, which links a...
- White papers 2005-08-01
- Surf's Up
- Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers....
- White papers 2004-04-01
- Sweet Reward
- Web award winners receive two marketing channels: their own and the contest host's. For instance, winners are usually given an icon to use on their Web site and printed materials. This icon is similar to a testimonial because a third party selects award recipients based on a predetermined set of...
- White papers 2004-01-01
- Why Aren't Your Site Visitors Buying
- If an individual's company is like most companies, the person should focus on driving traffic to his or her Web site via advertising. If too few visitors buy something once they're there, the person blames his or her marketing program. He or she may say the media costs were too...
- White papers 2004-06-01
- The E-Mail Marketing Boost
- Most customer-acquisition marketing campaigns have a call to action that generates leads. It may be a media ad or direct-mail offer for a free consultation, an online invitation to download a free white paper, or an ad campaign asking consumers to contact one's business for more information and a free...
- White papers 2006-07-14
- Build Sales With E-Mail Marketing
- If a person is looking for a highly effective, yet low-cost way to up-sell or cross-sell current customers, he should consider setting up an e-mail marketing program. Since it can cost as much as five times more to win a new customer than to keep an old one, retention programs...
- White papers 2005-04-18
- Inexpensive Market Research Methods
- This paper walks you through the basic steps of do-it-yourself market research. We'll skip the tried-and-true but unaffordable techniques-like focus groups, professional surveys and direct-mail questionnaires- and fast forward to ideas for those of us with more creativity than cash. The focus is on startup research, but many of the...
- White papers 2004-08-01
- Telemarketing Will Never Be The Same
- Unsurprisingly, the Do Not Call Registry isn't going away. For consumers, it's worked like a dream. Log on to a website, enter your number, and there's no more unsolicited telemarketing calls waking you up from a nap or interrupting your dinner. For business owners who can no longer call people...
- White papers 2007-12-20
- 33 Marketing Success Tips
- Part of the guerrilla marketing mindset suggests that you should be thinking about marketing all the time. Not just quarterly, not just monthly, not just weekly, but every single day. Really, it's not as hard as it sounds - there are quite a few ways you can incorporate marketing into...
- White papers 2007-05-03
- Guerrilla Marketing in a Tough Economy
- Tough times don't have to be as tough as a person thinks. In every down economy, some businesses lose money while others seemingly coin money. The plain fact is that guerrillas have an advantage during tough times. They are able to work in relatively shorter time frames. Their penchant for...
- White papers 2003-11-17
- Hot on the Trail
- If a person running a comprehensive marketing program, with a solid combination of advertising media plus direct mail and e-mail, chances are the person has got leads and responses coming in from just about everywhere. Tracking marketing responses is easier than a person thinks, and it's the smartest way to...
- White papers 2004-05-01
- Converting Prospects to Your Way of Thinking
- Traditional marketing efforts typically focus on attempting to make a sale. In this scenario, a business's products and services are introduced to potential customers by telling them how great the products and services are, as well as the benefits of doing business with this particular company. Conversion marketing takes a...
- White papers 2002-06-22
- Marketing From the Inside Out: Clarity + Alignment = Traction
- This is the last of a three-part series in Marketing from the Inside Out. In the first paper, the author offered four guidelines for marketing: express your passion, honor your values, use common sense, and find a need and fill it. In the second paper, the author laid out a...
- White papers 2002-06-03
- And Another Thing...
- Why do some companies succeed brilliantly in their marketing efforts while others fail? Let's face it, many entrepreneurs have access to the same tools and resources, but the ones who succeed know how to pull them all together to make their marketing work. This paper takes a look at the...
- White papers 2002-04-01
- How to Develop and Run a Marketing Campaign
- A marketing campaign isn't something that comes to a person while taking a shower. Successful campaigns tend to be carefully researched, well-thought-out and focused on details and execution, rather than resting on a single, grand idea. Planning a marketing campaign starts with understanding one's position in the marketplace and ends...
- White papers 2003-12-11
- << Previous
- page 1 of 3
- Next >>
Content Types
Refining Tags
Presented by American Express