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- Entrepreneur.com Gets Down to Business with Kana; Leading Small-Business Site Uses Kana Connect to Build Targeted Marketing Campaigns
- Business Editors/High Tech Writers
- Research articles 2000-09-20
- 7 Ways to Milk Your Media Coverage
- A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
- White papers 2006-04-06
- Hot on Their Trail
- If a person is using an ad-tracking program, the person is likely monitoring the profitability of internet marketing efforts. That's if customers buy online. But can customers order by phone, fax, mail or in person? If a person is not giving credit to the online ad campaigns that generate offline...
- White papers 2004-12-01
- The Making of a PR Story
- To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fueled success if they know the right tricks. Whether creating an official press release or simply notifying the media with a...
- White papers 2006-03-06
- 10 Creative Ways to Get PR
- On the road to success, every business needs great public relations vehicles. Innovative public relations strategies will take a person where he or she want to go. This paper offers some creative ideas to get the quality of PR that can enhance a person's reputation and grow his or her...
- White papers 2006-02-06
- 8 Secrets for Powerful Press Releases
- Have you recently started a new business, invented a new product, or created a service that helps people in a unique way? Then chances are, you've got a story to tell. Public relations is a highly credible, low-cost way to build sales for your new company. To get the coverage...
- White papers 2003-06-24
- What's the Story?
- Bringing a new product to market is a major challenge for many entrepreneurs. Whether a person is marketing software or an exercise video, the choice of tactics will be shaped by the size of the marketing budget and whom the person is trying to reach. The focus of this paper...
- White papers 2002-08-01
- Permanent Press
- A person's Web site is many things: an introduction to customers, an information hub and a showcase for the person's stellar product or service. What many entrepreneurs forget, however, is their Web site is often the first stop for journalists seeking information about a company. Savvy business owners know that...
- White papers 2002-08-01
- Getting Ink
- So a person wants to land his or her business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. The person can hire an experienced publicist or PR firm with established media contacts, or can go it alone and still achieve media-relations success -...
- White papers 2005-02-01
- Riding the Airwaves
- Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity...
- White papers 2006-02-01
- The Trick to Old-School Advertising
- Which media is most effective? Newspaper, Yellow Pages, television, direct mail, radio, magazines and billboards all lay claim to being "The best." But which ones are right, and how can a person take advantage of them best? It's true that mass media is losing its mass as audiences become increasingly...
- White papers 2006-05-01
- How to Hire a Great Ad Writer
- Common sense would tell one that a person with a degree in advertising and marketing would be a better than average ad writer. But then common sense would be wrong. Rarely can a person with a marketing degree write anything more interesting than a grocery list. Or at least that's...
- White papers 2005-01-10
- Direct Marketing 101
- Direct marketing provides a way to conduct a test of a market relatively quickly, at a reasonable cost, and with convincing certitude. A person will know whether this is indeed the gold mine that he or she hoped it is. Perhaps the most common use of a marketing database is...
- White papers 2004-11-01
- Stamp of Approval
- Marketing aimed at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward programs that yield measurable ROI. Measurement and account-ability are today's watchwords, and a conspicuous increase in spending on direct-mail programs is the result. Direct mail produces a...
- White papers 2005-06-01
- Turn It Up
- Radio campaigns are standard fare for many entrepreneurs nationwide. But does a person know what turns a ho-hum radio concept into a terrific ad and what makes for the most effective on-air copy and execution? It takes more than amusing the audience-though that helps. To get the best results from...
- White papers 2004-01-01
- How Radio Ads Are Produced
- A well-produced radio spot can inspire the imagination like nothing else. Without a video aspect, the listener's mind is free to wander - to conjure up splendid and impossible scenarios to hold their interest, make them laugh, and, most of all, to pay attention! People listening to radio are usually...
- White papers 2005-03-18
- 3 Steps to Branding Your Website
- A person's business's website will be many people's first impression of the person's company, products and services. As a result, the person's site represents a critical component of the person's branding strategy: It communicates who the person is, what he has to offer and what he promises his brand through...
- White papers 2005-09-05
- Getting the Most From a Press Release
- A lot of times people hope to gain PR for their businesses because it involves no cost or cash outlay. The pundits, experts and professionals always tell people to start with a press release and then follow up with specific editors of specific publications. This sounds good, but everyone has...
- White papers 2002-09-16
- Add Value to Get Your PR Noticed
- Sometimes, entrepreneurs are so busy in their business that they hire someone else to construct the press release or an entire campaign. This is a very good thing. Entrepreneurs should spend time on what they do best - and unless they're in a PR-related business, PR probably isn't their strong...
- White papers 2002-12-16
- When Your Press Release Isn't Working
- It's often said that PR takes not only initiative, but also ingenuity. Typically the PR do-it-yourselfers of the world start with a press release. This is their best communication conduit to the media. If one were to blast out his or her press release to multiple publications and sit back...
- White papers 2003-04-21
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