Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Entrepreneur.com Gets Down to Business with Kana; Leading Small-Business Site Uses Kana Connect to Build Targeted Marketing Campaigns
- Business Editors/High Tech Writers
- Research articles 2000-09-20
- Brand Loyalty Survey Worksheet
- This template can be used to determine how loyal consumers are to a given brand. Check out the Sample Brand Loyalty Survey to see an example of this survey using cars as the subject.
- Tools & templates 2005-08-31
- General Market Survey
- Use this survey template to determine the basic demographic characteristics of your market research subjects.
- Tools & templates 2004-08-26
- Market Research Cost Analysis
- Before you begin your market research campaign, use this template to analyze the costs.
- Tools & templates 2005-08-02
- Marketing Department Budget Recap
- This template helps you analyze the sales, margins and marketing expenses for your products or services.
- Tools & templates 2005-09-07
- Sample Brand Loyalty Survey
- A Brand Loyalty Survey is used to determine how loyal consumers remain to a given brand, and the reasons why they do or do not remain so. This sample is about cars. To create your own survey, use the Brand Loyalty Survey Template.
- Tools & templates 2004-09-16
- Customer Service Request
- Treat your customer right. This template will help you gather, track, follow and respond to customer service inquiries.
- Tools & templates 2004-08-23
- Smart Marketing Tips for Your Website
- To compete successfully online, today's firms must maximize their web presence. This means leveraging one's Web site, integrating online and offline marketing efforts, and communicating effectively online. In a few simple steps, the authors' will unravel the mysteries of effective online marketing and help one get the best returns from...
- White papers
- Stopped in Your Tracks?
- As ISPs and consumers use tougher spam filters, marketers who work hard to get permission to send messages will unfortunately see their response rates dwindle. Marketers can help protect their e-mails from being inadvertently blocked. Permission-based e-mail marketing company e-Mail Networks Inc. offers a few tips to improve delivery success...
- White papers 2004-05-01
- How to Run a Successful, Legal E-Mail Marketing Campaign
- E-mail marketing is an affordable, effective way to convert interested prospects into customers and develop valuable relationships with existing customer base. And it can be very profitable. But if one does not follow a few basic rules, the e-mail promotions could actually wind up costing him money- or worse. Send...
- White papers
- Get PR for Your New Business
- PR is a low-cost, high-impact way to build name recognition and early sales. A person can reach virtually any audience, and PR often confers greater credibility than advertising. This paper discusses five tips to creating one's own successful PR campaign. Major media outlets receive hundreds, even thousands, of press releases...
- White papers 2006-06-01
- Drum Up Publicity
- Advertising can be very effective in projecting the image that a person wants, but getting mentioned by the press can provide credibility that thousands of dollars in advertising can never hope to achieve. PR firms can help a person secure that credibility in the local, industry or national media through...
- White papers 2002-04-15
- Give 'Em the Sack
- The goody bag is a staple at trendy events - from art show openings to Broadway premiere parties - and the who's who in attendance always leave with loads of great products. And if Debra Scott and Jane Ubell-Meyer have anything to do with it, their luxurious Buzz Bags will...
- White papers 2003-07-01
- Homing in
- Companies are home-shoring for many reasons: Offshoring has become a political hot potato and a potential PR problem, and companies are encountering cultural, security, work-quality and language troubles when they ship work offshore. Dell, for example, redirected technical support calls back to the U.S. from India in 2003 after customers...
- White papers 2005-08-01
- Become a Business Evangelist
- Company evangelism is reaching new heights as more entrepreneurs place staff members in this important role - or take it on themselves. Individuals in the new role of "Company evangelist" are reinventing what was once thought of as PR, with the principal goal of building a community of customers who...
- White papers 2006-09-01
- How Effective Is Your E-Newsletter?
- The great thing about e-mail marketing is that everything is trackable. Most e-mail marketing solutions provide reporting data so one can analyze and optimize his or her campaigns. Reporting tracks how many and which customers opened the e-mails, which of the e-newsletter links got the most clicks, which links a...
- White papers 2005-08-01
- Creating Newsletter Content
- A person may take it for granted, but he will know a lot about his business that customers would find interesting. The person also brings his personality to work. So the person already has the foundation for the content and tone of his e-mail newsletters - the person is ready...
- White papers 2005-06-29
- Partner Power
- Wishing for more subscribers to the company's e-newsletter? Then create a co-registration campaign to connect with a new audience - visitors on other websites will be able to sign up for the person's newsletter on the spot. Newsletter owners with a list size comparable to one's might do a free...
- White papers 2005-08-01
- Surf's Up
- Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers....
- White papers 2004-04-01
- Sweet Reward
- Web award winners receive two marketing channels: their own and the contest host's. For instance, winners are usually given an icon to use on their Web site and printed materials. This icon is similar to a testimonial because a third party selects award recipients based on a predetermined set of...
- White papers 2004-01-01
- << Previous
- page 1 of 6
- Next >>
Content Types
Refining Tags
- Management (115 results)
- Entrepreneurship (115 results)
- Marketing Research (44 results)
- Corporate Communications (33 results)
- Public Relations (29 results)
- Branding (14 results)
- Brand (12 results)
- Advertising & Promotion (11 results)
- Advertisement (8 results)
- Person (7 results)
- Sales (6 results)
- Email Marketing (6 results)
- E-mail (6 results)
- Online Communications (6 results)
- Internet (5 results)
- Web (5 results)
- Media (5 results)
- Channel Management (5 results)
- Radio (5 results)
- Market Research (4 results)
- Newsletter (4 results)
- Web Site (3 results)
- Sales Strategy (3 results)
- Web Site Development (3 results)
- Finance (3 results)
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
