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- 8 Ways to Get the Media Buzzing
- While the benefits of good publicity are obvious, for many busy small-business owners, generating press coverage can be a challenge. What many entrepreneurs don't realize is there are valuable news stories hidden in a business's day-to-day operations, and that packaging and distributing these to the media can be achieved using...
- White papers 2005-07-10
- The Trick to Old-School Advertising
- Which media is most effective? Newspaper, Yellow Pages, television, direct mail, radio, magazines and billboards all lay claim to being "The best." But which ones are right, and how can a person take advantage of them best? It's true that mass media is losing its mass as audiences become increasingly...
- White papers 2006-05-01
- Publishing as a PR Vehicle
- When thinking of PR, one usually thinks of the media. When thinking of the media, one usually thinks of press releases to communicate with the media. There is, however, another way to leverage the media for exposure and awareness, and at a low cost. Feature articles are considered a media-rich...
- White papers 2002-03-18
- In the Mood
- Today, the hottest new marketing watchword is context. Instead of blasting customers with a generic message in mass media, it's essential to reach them when they're in the right frame of mind - and most likely to take action on one's message. Program and message customization are vital due to...
- White papers 2005-08-01
- Inventive Ways to Use Place-Based Media
- While there are virtually limitless places to put ads, this paper provides just a few ideas to get one thinking. In shopping cart returns, ads are placed on the roof of shopping cart return stations located in supermarket parking lots. In Valet parking tickets, messages are imprinted on all the...
- White papers 2006-04-17
- How to Spend Your Ad Dollars
- The idea of targeting a certain type of car buyer through mass media is largely a pipe dream perpetuated by sales reps who want one to believe they have an efficient and cost-effective way of reaching the perfect customer. Generally speaking, mass media (TV, cable, radio and newspaper) should be...
- White papers 2003-02-03
- Selecting the Most Effective Advertising Media
- Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. Most business owners approach advertising with the goal of merely getting their name out. But there is...
- White papers 2003-10-06
- Selecting the Best Media for Your Ad
- With many media choices, it's easy to become overwhelmed when deciding where to advertise the business, and choosing the right media without going broke. Fortunately, over the years the author has defined a few simple guidelines any entrepreneur can use to select the best media for an advertising program. It's...
- White papers 2002-09-02
- Say It Again
- What's the number-one goal of any well-rounded media program? To help customers remember and act on one's messages. It's easy to say but far more difficult to accomplish. Not only is one fighting the clutter in individual media, but the person is also struggling for attention from consumers who are...
- White papers 2005-01-01
- Drum Up Publicity
- Advertising can be very effective in projecting the image that a person wants, but getting mentioned by the press can provide credibility that thousands of dollars in advertising can never hope to achieve. PR firms can help a person secure that credibility in the local, industry or national media through...
- White papers 2002-04-15
Additional Resources
- Communicate.com Inc. Appoints Mark Melville as Chief Corporate Development Officer
- Communicate.com Inc. (OTCBB: CMNN), a rapidly evolving Internet commerce and media company, is pleased to announce the appointment of Mark Melville to the newly created role of Chief Corporate Development Officer, effective January 1, 2008. He will report directly to Communicate.com Chairman and CEO Geoffrey Hampson. "Mark is a...
- Research articles 2007-11-16
- Communicate.com Inc. Appoints Mark Melville as Chief Corporate Development Officer.
- VANCOUVER, BRITISH COLUMBIA, Nov 16, 2007 Marketwire via COMTEX -- Communicate.com Inc. (OTCBB:CMNN), a rapidly evolving Internet commerce and media company, is pleased to announce the appointment of Mark Melville to the newly created role of Chief Corporate Development Officer, effective January 1, 2008. He will...
- Research articles 2007-11-16
- Richard C. Kessler, President & CEO of the Kessler Enterprise, Inc., Honored as Florida's Ernst & Young Master Entrepreneur of the Year
- Business Editors NOTE TO MEDIA: Photo is available in a Smart News ReleaseTM on Business Wire's Home Page at www.businesswire.com. ORLANDO, Fla.--BUSINESS WIRE--July 12, 2000 Richard C. Kessler, president & CEO of The Kessler Enterprise, Inc. and Grand Theme Hotels was honored on June 28 at...
- Research articles 2000-07-12
- Interactive Marketing Agency Critical Mass Opens London Office and Reprise Media Managing Partners Named Ernst & Young Entrepreneur of the Year(R).
- M2 PRESSWIRE-25 May 2007-U.S. Equity News: Interactive Marketing Agency Critical Mass Opens London Office and Reprise Media Managing Partners Named Ernst & Young Entrepreneur of the YearRC1994-2007 M2 COMMUNICATIONS LTD RDATE:25052007 City of Industry, CA - Advertising industry alert provided by...
- Research articles 2007-05-25
- Space Media Inc. Acquires thespacestore.com to Offer Space Products to Enthusiasts on the Web
- Business Editors WASHINGTON--BUSINESS WIRE--July 11, 2000 Former Houston Radio Personality, Mother and Entrepreneur Helms NASA-Inspired Web Enterprise As the first acquisition in an aggressive strategy to further broaden its stake in the space media industry, Space Media Inc.TM (SMITM), has acquired The Space StoreTM (www.thespacestore.com). ...
- Research articles 2000-07-11
- Doug Lebda, Founder and CEO of LendingTree, Inc. Named "Ernst & Young Entrepreneur of the Year"
- Business Editors NOTE TO MEDIA: Photo is available in a Smart News ReleaseTM on Business Wire's Home Page at www.businesswire.com CHARLOTTE, N.C.--BUSINESS WIRE--June 26, 2000 Ernst & Young recognized Doug Lebda, founder and CEO of LendingTree, Inc. (NASDAQ: TREE), as a Year 2000 Entrepreneur Of The...
- Research articles 2000-06-26
- Watch Out Ebay! Here Comes Alibaba
- HANGZHOU, China (AdAgeChina.com) -- Watch out Ebay. China's largest business-to-business e-commerce company, Alibaba, is heading to America. "The world is on the cusp of a new model that shifts power away from big business and gives it to consumers, small manufacturers and e-retailers," Jack Ma, Alibaba's founder-CEO, said at a...
- News items 2009-08-13
- MySpace Finishes Its AcqHire of iLike: Don't Think Music, Think "Socialization of Content". Plus! The Internal Memo [MediaMemo]
- Now that MySpace has finished its acquisition of iLike, what it's going to do with it? Don't think music, MySpace CEO Owen Van Natta stressed in a press conference today — think about "socialization of content". What does that mean? Pretty vague, which I gather is Van Natta's intention. But...
- News items 2009-08-19
- Zynga's Gaming Gamble
- In late September a sizzling San Francisco Web gaming company called Zynga took the cloak off its latest creation: an online game that lets people open virtual restaurants on their Facebook pages. Competitors vie for points by tending to pseudo-stoves and cranking out orders of cheeseburgers and chunky fruit salads...
- News items 2009-10-29
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