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	<title><![CDATA[entrepreneur.com inc. and media Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/entrepreneur.com+inc.+and+media.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to entrepreneur.com inc. and media]]></description>
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		<title><![CDATA[The Trick to Old-School Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242691]]></link>
		<description><![CDATA[Which media is most effective? Newspaper, Yellow Pages, television, direct mail, radio, magazines and billboards all lay claim to being "The best." But which ones are right, and how can a person take advantage of them best? It's true that mass media is losing its mass as audiences become increasingly...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Inventive Ways to Use Place-Based Media]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242584]]></link>
		<description><![CDATA[While there are virtually limitless places to put ads, this paper provides just a few ideas to get one thinking. In shopping cart returns, ads are placed on the roof of shopping cart return stations located in supermarket parking lots. In Valet parking tickets, messages are imprinted on all the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 17 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/shopping+cart.html"><![CDATA[Shopping Cart]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[In the Mood]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242596]]></link>
		<description><![CDATA[Today, the hottest new marketing watchword is context. Instead of blasting customers with a generic message in mass media, it's essential to reach them when they're in the right frame of mind - and most likely to take action on one's message. Program and message customization are vital due to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[8 Ways to Get the Media Buzzing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242729]]></link>
		<description><![CDATA[While the benefits of good publicity are obvious, for many busy small-business owners, generating press coverage can be a challenge. What many entrepreneurs don't realize is there are valuable news stories hidden in a business's day-to-day operations, and that packaging and distributing these to the media can be achieved using...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 10 Jul 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/small+business.html"><![CDATA[Small Business]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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	<item>
		<title><![CDATA[Say It Again]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242610]]></link>
		<description><![CDATA[What's the number-one goal of any well-rounded media program? To help customers remember and act on one's messages. It's easy to say but far more difficult to accomplish. Not only is one fighting the clutter in individual media, but the person is also struggling for attention from consumers who are...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Jan 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[Selecting the Most Effective Advertising Media]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242661]]></link>
		<description><![CDATA[Ads that speak to the heart of the customer and touch a nerve are the ones that turn little companies into big companies. But few people know how to write such an ad. Most business owners approach advertising with the goal of merely getting their name out. But there is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 06 Oct 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[How to Spend Your Ad Dollars]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242663]]></link>
		<description><![CDATA[The idea of targeting a certain type of car buyer through mass media is largely a pipe dream perpetuated by sales reps who want one to believe they have an efficient and cost-effective way of reaching the perfect customer. Generally speaking, mass media (TV, cable, radio and newspaper) should be...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 03 Feb 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[Car]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
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		<title><![CDATA[Selecting the Best Media for Your Ad]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242665]]></link>
		<description><![CDATA[With many media choices, it's easy to become overwhelmed when deciding where to advertise the business, and choosing the right media without going broke. Fortunately, over the years the author has defined a few simple guidelines any entrepreneur can use to select the best media for an advertising program. It's...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 02 Sep 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Drum Up Publicity]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=261052]]></link>
		<description><![CDATA[Advertising can be very effective in projecting the image that a person wants, but getting mentioned by the press can provide credibility that thousands of dollars in advertising can never hope to achieve. PR firms can help a person secure that credibility in the local, industry or national media through...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 15 Apr 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
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		<title><![CDATA[Publishing as a PR Vehicle]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=260900]]></link>
		<description><![CDATA[When thinking of PR, one usually thinks of the media. When thinking of the media, one usually thinks of press releases to communicate with the media. There is, however, another way to leverage the media for exposure and awareness, and at a low cost. Feature articles are considered a media-rich...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 18 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneur.com+inc..html"><![CDATA[Entrepreneur.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
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