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- Creating Spam-Free E-Mail
- Everyone gets spam in their inboxes - unwanted, fraudulent, illegal e-mail from anonymous senders pushing cheap pharmaceuticals, no-questions-asked credit, even pornography. Spammers must think they are all broke, in pain, impotent or worse. No one wants their legitimate commercial e-mail communications to be confused with this junk. Fortunately the federal...
- White papers 2005-06-06
- Stopped in Your Tracks?
- As ISPs and consumers use tougher spam filters, marketers who work hard to get permission to send messages will unfortunately see their response rates dwindle. Marketers can help protect their e-mails from being inadvertently blocked. Permission-based e-mail marketing company e-Mail Networks Inc. offers a few tips to improve delivery success...
- White papers 2004-05-01
- How to Run a Successful, Legal E-Mail Marketing Campaign
- E-mail marketing is an affordable, effective way to convert interested prospects into customers and develop valuable relationships with existing customer base. And it can be very profitable. But if one does not follow a few basic rules, the e-mail promotions could actually wind up costing him money- or worse. Send...
- White papers
- Get in Tune
- It's becoming harder to get consumers to accept opt-in offers. Unsolicited e-mail, also known as spam, discourages people from subscribing to e-mail. Nobody wants their e-mail address passed on to companies that send spam. A 2002 study by MessageLabs, an e-mail security company in the UK, found 1 in every...
- White papers 2003-05-01
- How Effective Is Your E-Newsletter?
- The great thing about e-mail marketing is that everything is trackable. Most e-mail marketing solutions provide reporting data so one can analyze and optimize his or her campaigns. Reporting tracks how many and which customers opened the e-mails, which of the e-newsletter links got the most clicks, which links a...
- White papers 2005-08-01
- Top 5 Traits of Successful E-Mail Marketers
- E-mail marketing is an easy and cost-effective way for anyone to reach their target audience. The authors' have seen it work for all kinds of small businesses, franchises and other entrepreneurs as well as organizations, nonprofits and associations. As the authors' have watched e-mail marketing help thousands of businesses grow,...
- White papers 2006-05-01
- The E-Mail Marketing Boost
- Most customer-acquisition marketing campaigns have a call to action that generates leads. It may be a media ad or direct-mail offer for a free consultation, an online invitation to download a free white paper, or an ad campaign asking consumers to contact one's business for more information and a free...
- White papers 2006-07-14
- Build Sales With E-Mail Marketing
- If a person is looking for a highly effective, yet low-cost way to up-sell or cross-sell current customers, he should consider setting up an e-mail marketing program. Since it can cost as much as five times more to win a new customer than to keep an old one, retention programs...
- White papers 2005-04-18
- Divide and Prosper
- Not all customers are alike. What appeals to one may not interest another. It's important that a person connects his customers' different interests and needs to his message. It's about relevance. Relevant e-mails are opened, irrelevant e-mails are unopened or deleted, resulting in a lost connection and a lost sale.
- White papers 2006-02-13
- Power Up Sales With Promotional E-Mail
- When done right, promotional e-mail captures customers' attention and drives them to action. This paper explains how to make it work for your business. Looking for an easy way to increase sales? Want it to be cost-effective with little risk as well? Promotional e-mail may be the tactic you need...
- White papers 2005-01-02
- Using E-Mail To Increase Your Sales
- Find out how e-mail marketing can help you target your best customers' interests to drive repeat sales - and find new sales opportunities. Entrepreneurs spend much of their time and money prospecting new leads. And there's certainly no shortage of marketers trying to sell you services to increase your reach...
- White papers 2005-10-10
- 21 Ways to Promote Your Site Online and Off
- A person should always put his or her URL on letterhead, business cards and in e-mail signatures - wherever potential visitors are likely to see it. If employees wear uniforms, the URL should be put on them so every one of the customers sees a walking advertisement of the website.
- White papers 2006-03-29
- 5 Common E-Mail Marketing Mistakes
- E-mail marketing can be one of the most effective marketing vehicles for a small business today. However, in their eagerness to reach out to customers and spread the word about their business, many e-mail marketers ignore the basics of good practice. Whether a person has just starting out or even...
- White papers 2006-04-10
- Sign of the Times
- A person should seize the opportunity to promote his business to a highly targeted audience without spending a dime. Few words are more powerful than those in an e-mail signature line. Marketers whose e-mail messages only contain their names and contact information are missing out. E-mail recipients are key members...
- White papers 2005-01-01
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