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- Get PR for Your New Business
- PR is a low-cost, high-impact way to build name recognition and early sales. A person can reach virtually any audience, and PR often confers greater credibility than advertising. This paper discusses five tips to creating one's own successful PR campaign. Major media outlets receive hundreds, even thousands, of press releases...
- White papers 2006-06-01
- Drum Up Publicity
- Advertising can be very effective in projecting the image that a person wants, but getting mentioned by the press can provide credibility that thousands of dollars in advertising can never hope to achieve. PR firms can help a person secure that credibility in the local, industry or national media through...
- White papers 2002-04-15
- Give 'Em the Sack
- The goody bag is a staple at trendy events - from art show openings to Broadway premiere parties - and the who's who in attendance always leave with loads of great products. And if Debra Scott and Jane Ubell-Meyer have anything to do with it, their luxurious Buzz Bags will...
- White papers 2003-07-01
- Homing in
- Companies are home-shoring for many reasons: Offshoring has become a political hot potato and a potential PR problem, and companies are encountering cultural, security, work-quality and language troubles when they ship work offshore. Dell, for example, redirected technical support calls back to the U.S. from India in 2003 after customers...
- White papers 2005-08-01
- Become a Business Evangelist
- Company evangelism is reaching new heights as more entrepreneurs place staff members in this important role - or take it on themselves. Individuals in the new role of "Company evangelist" are reinventing what was once thought of as PR, with the principal goal of building a community of customers who...
- White papers 2006-09-01
- Fame and Fortune
- Creating a marketing program using an outside endorser draws attention to a person's message and confers credibility. It's what the author calls the "Made you look" factor. The choice of a spokesperson should be based on the message and target audience. And there's a wide range of academics, authors, athletes,...
- White papers 2002-11-01
- How to Become Media-Savvy
- As a former journalist and now PR consultant who helps small businesses get desirable publicity, the author has discovered that few entrepreneurs understand what it takes to get publicity - a powerful, fun and free source of new customers. In fact, publicity is incredible for a variety of reasons. A...
- White papers 2004-09-20
- Free PR Tactics
- If one is like many entrepreneurs, the person will not have set his or her marketing budget. That's because the person will not have been effective in planning, does not know what it will cost, or can't afford to spend any money on marketing. All are real-life situations. When any...
- White papers 2004-11-22
- Using Public Speaking as Another Form of PR
- There are a number of places where a person can speak. Many service organizations feature speakers and meet weekly, such as Rotary, Lions and Kiwanis. Toastmasters is a group that will help the person with his or her speaking. Church groups and Universities also have guest speakers on particular subjects....
- White papers 2004-02-16
- Creating Timely Press Releases Year-Round
- Part of managing the total marketing campaign - and especially the public relations portion - is supplying the media with a unique story that will grasp their reader and viewer audiences. Press releases also have a dramatic impact on customers and one's targeted prospects. There is definitely a knack to...
- White papers 2004-01-19
- Why You Need PR
- While the public part or public relations implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could...
- White papers 2003-11-17
- Special Events
- No matter how spectacular an event is, however, it can't stand alone. A person can use advertising or public relations without doing a special event, but will need both advertising and public relations to make the event work. How does a person put together the right mix to make an...
- White papers 2004-08-23
- Getting the Right Word Out to Reporters
- Whether a person has been pursuing press coverage for months or a journalist calls the person out of the blue, there's one surefire way to ensure that core messages don't get lost. What the person needs is a public relations platform that's in tune with the company's central themes. An...
- White papers 2003-10-06
- Implement a PR Strategy in 7 Days
- One should make a list of all the publications in his or her target market area. These will most likely be newspapers, such as weekly newspapers, daily newspapers, regional business journals, free about-town advertising fliers and chamber of commerce newsletters. Next, the person should determine the radio and television stations...
- White papers 2004-03-15
- Take Advantage of Free PR
- PR is popular because it is very cost-effective and it works. If a person were to send out one press release, for example, and it gets into print, it could generate nice business. The return on investment is infinite, since the press release didn't cost one anything to write and...
- White papers 2003-06-16
- PR Ideas for the Small Retail Shop
- With a retail business, one would want his or her "News" or PR information to appeal to consumers, not necessarily other businesses or investors. Consumers are usually attracted to retail businesses because of something they've heard or seen. They could have been referred, they might have responded to a coupon,...
- White papers 2003-07-21
- Power Up Your PR With Multimedia
- For small businesses, the ubiquitous access to video, audio and graphical content, coupled with a sharply reduced cost of production and distribution, has opened a world of promotion and communication opportunities that were once reserved only for television advertisers with deep pockets. So just as the web itself allowed small...
- White papers 2006-06-12
- When Your Press Release Isn't Working
- It's often said that PR takes not only initiative, but also ingenuity. Typically the PR do-it-yourselfers of the world start with a press release. This is their best communication conduit to the media. If one were to blast out his or her press release to multiple publications and sit back...
- White papers 2003-04-21
- Add Value to Get Your PR Noticed
- Sometimes, entrepreneurs are so busy in their business that they hire someone else to construct the press release or an entire campaign. This is a very good thing. Entrepreneurs should spend time on what they do best - and unless they're in a PR-related business, PR probably isn't their strong...
- White papers 2002-12-16
- Getting the Most From a Press Release
- A lot of times people hope to gain PR for their businesses because it involves no cost or cash outlay. The pundits, experts and professionals always tell people to start with a press release and then follow up with specific editors of specific publications. This sounds good, but everyone has...
- White papers 2002-09-16
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