Company evangelism is reaching new heights as more entrepreneurs place staff members in this important role - or take it on themselves. Individuals in the new role of "Company evangelist" are reinventing what was once thought of as PR, with the principal goal of building a community of customers who...
Today's franchise sales process is, of course, much more sophisticated than this. The internet generates most franchise sales leads - by some accounts, more than 70 percent - with public relations, print advertising, direct mail and referrals generating much of the remainder. But for many franchisors, trade shows and expos...
For small businesses, the ubiquitous access to video, audio and graphical content, coupled with a sharply reduced cost of production and distribution, has opened a world of promotion and communication opportunities that were once reserved only for television advertisers with deep pockets. So just as the web itself allowed small...
PR is a low-cost, high-impact way to build name recognition and early sales. A person can reach virtually any audience, and PR often confers greater credibility than advertising. This paper discusses five tips to creating one's own successful PR campaign. Major media outlets receive hundreds, even thousands, of press releases...
A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fueled success if they know the right tricks. Whether creating an official press release or simply notifying the media with a...
On the road to success, every business needs great public relations vehicles. Innovative public relations strategies will take a person where he or she want to go. This paper offers some creative ideas to get the quality of PR that can enhance a person's reputation and grow his or her...
Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity...
Companies are home-shoring for many reasons: Offshoring has become a political hot potato and a potential PR problem, and companies are encountering cultural, security, work-quality and language troubles when they ship work offshore. Dell, for example, redirected technical support calls back to the U.S. from India in 2003 after customers...
So a person wants to land his or her business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. The person can hire an experienced publicist or PR firm with established media contacts, or can go it alone and still achieve media-relations success -...
If one is like many entrepreneurs, the person will not have set his or her marketing budget. That's because the person will not have been effective in planning, does not know what it will cost, or can't afford to spend any money on marketing. All are real-life situations. When any...
As a former journalist and now PR consultant who helps small businesses get desirable publicity, the author has discovered that few entrepreneurs understand what it takes to get publicity - a powerful, fun and free source of new customers. In fact, publicity is incredible for a variety of reasons. A...
No matter how spectacular an event is, however, it can't stand alone. A person can use advertising or public relations without doing a special event, but will need both advertising and public relations to make the event work. How does a person put together the right mix to make an...
One should make a list of all the publications in his or her target market area. These will most likely be newspapers, such as weekly newspapers, daily newspapers, regional business journals, free about-town advertising fliers and chamber of commerce newsletters. Next, the person should determine the radio and television stations...
There are a number of places where a person can speak. Many service organizations feature speakers and meet weekly, such as Rotary, Lions and Kiwanis. Toastmasters is a group that will help the person with his or her speaking. Church groups and Universities also have guest speakers on particular subjects....
Part of managing the total marketing campaign - and especially the public relations portion - is supplying the media with a unique story that will grasp their reader and viewer audiences. Press releases also have a dramatic impact on customers and one's targeted prospects. There is definitely a knack to...
While the public part or public relations implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could...
Whether a person has been pursuing press coverage for months or a journalist calls the person out of the blue, there's one surefire way to ensure that core messages don't get lost. What the person needs is a public relations platform that's in tune with the company's central themes. An...
With a retail business, one would want his or her "News" or PR information to appeal to consumers, not necessarily other businesses or investors. Consumers are usually attracted to retail businesses because of something they've heard or seen. They could have been referred, they might have responded to a coupon,...
The goody bag is a staple at trendy events - from art show openings to Broadway premiere parties - and the who's who in attendance always leave with loads of great products. And if Debra Scott and Jane Ubell-Meyer have anything to do with it, their luxurious Buzz Bags will...
