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- 7 Ways to Milk Your Media Coverage
- A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
- White papers 2006-04-06
- The Making of a PR Story
- To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fueled success if they know the right tricks. Whether creating an official press release or simply notifying the media with a...
- White papers 2006-03-06
- 10 Creative Ways to Get PR
- On the road to success, every business needs great public relations vehicles. Innovative public relations strategies will take a person where he or she want to go. This paper offers some creative ideas to get the quality of PR that can enhance a person's reputation and grow his or her...
- White papers 2006-02-06
- 8 Secrets for Powerful Press Releases
- Have you recently started a new business, invented a new product, or created a service that helps people in a unique way? Then chances are, you've got a story to tell. Public relations is a highly credible, low-cost way to build sales for your new company. To get the coverage...
- White papers 2003-06-24
- Getting Ink
- So a person wants to land his or her business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. The person can hire an experienced publicist or PR firm with established media contacts, or can go it alone and still achieve media-relations success -...
- White papers 2005-02-01
- Riding the Airwaves
- Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity...
- White papers 2006-02-01
- Getting the Most From a Press Release
- A lot of times people hope to gain PR for their businesses because it involves no cost or cash outlay. The pundits, experts and professionals always tell people to start with a press release and then follow up with specific editors of specific publications. This sounds good, but everyone has...
- White papers 2002-09-16
- Add Value to Get Your PR Noticed
- Sometimes, entrepreneurs are so busy in their business that they hire someone else to construct the press release or an entire campaign. This is a very good thing. Entrepreneurs should spend time on what they do best - and unless they're in a PR-related business, PR probably isn't their strong...
- White papers 2002-12-16
- When Your Press Release Isn't Working
- It's often said that PR takes not only initiative, but also ingenuity. Typically the PR do-it-yourselfers of the world start with a press release. This is their best communication conduit to the media. If one were to blast out his or her press release to multiple publications and sit back...
- White papers 2003-04-21
- PR Ideas for the Small Retail Shop
- With a retail business, one would want his or her "News" or PR information to appeal to consumers, not necessarily other businesses or investors. Consumers are usually attracted to retail businesses because of something they've heard or seen. They could have been referred, they might have responded to a coupon,...
- White papers 2003-07-21
- Why You Need PR
- While the public part or public relations implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could...
- White papers 2003-11-17
- Will You Hit a PR Home Run?
- Many people see marketing as a panacea to all their business woes. Some people implement marketing and expect immediate short-term results. Those that expect this are misinformed. Marketing is a long-term, persistent and consistent activity that should never end. In view of this, many companies, organizations and people look also...
- White papers 2002-08-19
- Using Publicity to Your Advantage
- Any PR is good PR, unless it is associated with a crime or an obituary. Any national PR that one receives can always be put to good use in a local market. If one only did business in a local market, and national exposure will not necessarily lead to direct...
- White papers 2002-07-15
- Making PR Work
- Troubleshooting PR is almost the reverse of planning one's PR. Think of all those things that one would do in a public relations campaign and see what's working and what's not. Once a person understands these components, they can be isolated, changed if necessary and then retested for contribution significance....
- White papers 2002-06-17
- Power Up Your PR With Multimedia
- For small businesses, the ubiquitous access to video, audio and graphical content, coupled with a sharply reduced cost of production and distribution, has opened a world of promotion and communication opportunities that were once reserved only for television advertisers with deep pockets. So just as the web itself allowed small...
- White papers 2006-06-12
- Publishing as a PR Vehicle
- When thinking of PR, one usually thinks of the media. When thinking of the media, one usually thinks of press releases to communicate with the media. There is, however, another way to leverage the media for exposure and awareness, and at a low cost. Feature articles are considered a media-rich...
- White papers 2002-03-18
- Creating Timely Press Releases Year-Round
- Part of managing the total marketing campaign - and especially the public relations portion - is supplying the media with a unique story that will grasp their reader and viewer audiences. Press releases also have a dramatic impact on customers and one's targeted prospects. There is definitely a knack to...
- White papers 2004-01-19
- Using Public Speaking as Another Form of PR
- There are a number of places where a person can speak. Many service organizations feature speakers and meet weekly, such as Rotary, Lions and Kiwanis. Toastmasters is a group that will help the person with his or her speaking. Church groups and Universities also have guest speakers on particular subjects....
- White papers 2004-02-16
- Take Advantage of Free PR
- PR is popular because it is very cost-effective and it works. If a person were to send out one press release, for example, and it gets into print, it could generate nice business. The return on investment is infinite, since the press release didn't cost one anything to write and...
- White papers 2003-06-16
- Implement a PR Strategy in 7 Days
- One should make a list of all the publications in his or her target market area. These will most likely be newspapers, such as weekly newspapers, daily newspapers, regional business journals, free about-town advertising fliers and chamber of commerce newsletters. Next, the person should determine the radio and television stations...
- White papers 2004-03-15
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